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Google November 2023 Core Update Fully Rolled Out

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Google Core Update

After just under 26 days, the Google November 2023 core update is finally done rolling out. It took almost two weeks longer to roll out than the average core update and rolled out during the huge shopping days on Black Friday and Cyber Monday, also overlapping the November 2023 reviews update. So it was a big deal.

Google posted the update was done at 11:32 am ET on November 28, 2023, after it started rolling out on November 2, 2023 at 3:09 PM ET.

This is the longest documented core update rollout, the previous longest core update rollout went to the August 2023 core update took 16 days, this one was 10 days longer. It wasn’t as long as most SEOs thought it would take, but it was the longest rollout of a core update. It was not the longest update in general, the December 2022 helpful content update took 38 days to roll out but it was the longest core update roll out in history.

As a reminder, the October 2023 core update started on October 5, 2023 and completed on October 19, 2023, completing two weeks prior to this November core update rolled out.

Google November 2023 Core Update Post

Here are the posts on the release times:

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Documented Volatility For November 2023 Core Update

This update kicked off quickly and was super volatile early on. The chatter within the SEO community was pretty heated throughout – even during the Thanksgiving holiday break. The tools themselves seemed to calm down, even with the reviews update rolling out the following week.

There was some additional chatter in the past 24 hours about massive volatility but the tools are not picking that up and the chatter was not that insane.

The tools themselves shows volatility from November 2nd through November 17th or so. More on that later.

Google November 2023 Core Update Quick Facts:

Here are the most important things that we know right now in short form:

  • Name: Google November 2023 Broad Core Update
  • Launched: November 2, 2023 at around 3 pm ET
  • Rollout: Finished on November 28, 2023 at around 11:30 am ET
  • Targets: It looks at all types of content
  • Penalty: It is not a penalty, it promotes or rewards great web pages
  • Global: This is a global update impacting all regions, in all languages.
  • Impact: Google would not tell me what percentage of queries or searches were impacted by this update but so far, this seems to be a typical core update that reaches wide and the impact is fast.
  • Discover: Core updates impact Google Discover and other features, also feature snippets and more.
  • Recover: If you were hit by this, then you will need to look at your content and see if you can do better with Google’s core update advice.
  • Refreshes: Google will do periodic refreshes to this algorithm but may not communicate those updates in the future. Maybe this is what we saw the past couple of weeks or all those unconfirmed Google updates.

Overlapping Updates: November Core & November Reviews Updates

Unlike with the October core update, we had the October 2023 spam update roll out, where Google said if you are not spamming then you weren’t hit by the spam update, you were hit by the core update.

With a reviews update and a core update, that is a bit harder for Google to say. They are similar updates that can impact similar sites. So there was for sure some confusion between the two. It would be hard to know for sure if your site was hit by the November core update versus the November reviews update unless your site got hit in the first batch of the core update volatility before the reviews update touched down.

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Google Tracking Tools On November 2023 Core Update:

Here is what the tools showed over the past month or so with this core and reviews update rollout:

Semrush:

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SERPmetrics:

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Advanced Web Rankings:

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Accuranker:

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Mozcast:

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Cognitive SEO (seems stalled):

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Algoroo:

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SimilarWeb:

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SERPstat:

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Wincher:

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Mangools:

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Previous Broad Core Updates

Here is a list of the most recent core updates we’ve seen since Google started to confirm them. Previously we nicknamed them Phantom updates or unconfirmed updates.

How did you all do? Hope it wasn’t too bad?

Forum discussion at X and WebmasterWorld.



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Daily Search Forum Recap: February 26, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


This weekend we had massive Google ranking volatility reported by the third-party tools but chatter was not that high. Google Analytics has a Polish referral spam problem. Google Ads updated is change history page for some. Google Search is testing a “most-read articles” carousel. Google reviews has this “beta questions” section, do you know what it is. Will Google make a content deal with Quora next, some signs lead to that.

Search Engine Roundtable Stories:


  • Massive Volatility Reported – Google Search Ranking Algorithm Update?


    I am seeing some massive volatility being reported today after seeing a spike in chatter within the SEO community on Friday. I have not seen the third-party Google tracking tools show this much volatility in a long time. I will say, the tracking tools are way more heated than the chatter I am seeing, so something might be off here.

  • Google Analytics Referral Spam From Poland – Complaints


    There is a large thread in the Google Analytics help forum with complaints from site owners of being flooded with fake referral traffic originating from Poland. This seems to be the typical referral spam issue and it started around February 17th or so.

  • Google Ads Tests New Change History Page


    Google Ads is testing a new change history page that shows more details on the changes made to your ads and campaigns. It now documents the change overview by user and by performance as a toggle.

  • Google Most-Read Articles Search Carousel


    Google Search is testing a new carousel named “Most-read articles.” I guess Google is using click data to see which articles are being read the most. Or maybe Chrome or Google Analytics data? Maybe?

  • Google Reviews Disclaimer For Beta Questions


    Now when leaving a review on a business within the Google local and maps results, the disclaimer has a notice about “beta questions.” It reads, “For beta questions, your answers may not be displayed publicly during the experiment and may only be visible to you and/or others participating in the experiment. We may delete answers after the experiment.”

  • Google To Make A Content Deal With Quora Next?


    Last week, Google revealed it signed a deal with Reddit to access its content using an API so it can get the content faster and in a structured format. This deal costs Google $60 million annually. There is now speculation that Google might make a similar deal with Quora.

  • Concrete Steel Plant At Google


    Here is an interesting plant that is at the Google Kirkland, Seattle office. It is a concrete, steel ball with a plant embedded within it. I wonder how that works.



Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

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Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

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Google Helpful Content System, Reddit’s Google Deal, Product Variant Schema, Google Ads, Bing Search & Search Volume Predictions

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Google Helpful Content System, Reddit’s Google Deal, Product Variant Schema, Google Ads, Bing Search & Search Volume Predictions

Google spoke more about the time it takes to recover from a helpful content update and then said it is up to you to decide ice what old content is helpful or not. Google said it wants to reward the best content no matter the site size. Meanwhile, Google will now pay Reddit $60 million annually for faster access to that content – I am not kidding. Google Search now supports new product variant structured data. Google said many of those using the Indexing API wrong are spammy and low-quality sites. Google has a but with negative search operators in shopping. Google’s Shop with AI seems live. Google Ad Strength formula to weight assets quantity and variety more with AI expansions. Google Merchant Center updated how it estimates delivery times. Google Merchant Center now requires images made with AI to be labeled as such. Google is pushing Google Ads ads in Gmail. Google Ads prohibits using famous people or companies to entice people to part ways with money or information. Google Ads API version 16 is out. Google Search is testing a new search bar design. Google Search is testing having forums in the search bar filters. Google is testing fading in the search result text. Bing Search has sub and expandable sitelinks. Bing is testing a next page and refresh page button for pagination. Google local packs tests showing pricing. Gartner predicts search volume will drop 25% by 2026, and only 20% of SEOs think search volume won’t change. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

SPONSOR: This week’s video recap is sponsored by Duda, the Professional Website Builder You Can Call Your Own. Also, here is the charity event.

Make sure to subscribe to our video feed or subscribe directly on iTunes, Apple Podcasts, Spotify, Google Podcasts or your favorite podcast player to be notified of these updates and download the video in the background. Here is the YouTube version of the feed For the original iTunes version, click here.

Search Topics of Discussion:

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Massive Volatility Reported – Google Search Ranking Algorithm Update

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Google Logo Exploding Cracking

I am seeing some massive volatility being reported today after seeing a spike in chatter within the SEO community on Friday. I have not seen the third-party Google tracking tools show this much volatility in a long time. I will say the tracking tools are way more heated than the chatter I am seeing, so something might be off here.

Again, I saw some initial chatter from within the SEO forums and on this site starting on Friday. I decided not to cover it on Friday because the chatter was not at the levels that would warrant me posting something. Plus, while some of the tools started to show a lift in volatility, most of the tools did not yet.

To be clear, Google has not confirmed any update is officially going on.

Well, that changed today, and the tools are all superheated today.

Google Tracking Tools:

Let’s start with what the tools are showing:

Semrush:

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Semrush

SimilarWeb:

Similarweb

Mozcast:

Mozcast

SERPmetrics:

Serpmetrics

Advanced Web Rankings:

Advancedwebranking

Accuranker:

Accuranker

Wincher:

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Wincher

Mangools:

Mangools

SERPstat:

Serpstat

Cognitive SEO:

Cognitiveseo

Algoroo:

Algoroo

So most of these tools are incredibly heated, signaling that they are showing massive changes in the search result positions in the past couple of days.

SEO Chatter

Here is some of the chatter from various comments on this site and on WebmasterWorld since Friday:

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Speaking of, is anyone seeing some major shuffling going on in the SERPs today? It’s a Friday so of course Google is playing around again.

Something is going on.

Pages are still randomly dropping out of the index for 8-36h at a time. Extremely annoying.

Speaking of, is anyone seeing some major shuffling going on in the SERPs today? It’s a Friday so of course Google is playing around again

In SerpRobot I’m seeing a steady increase in positions in February, for UK desktop and mobile, reaching almost the ranks from the end of Sep 2023. Ahrefs shows a slight increase in overall keywords and ranks.

In the real world, nothing seems to happen.

yep, traffic has nearly come to a stop. But exactly the same situation happened to us last Friday as well.

USA traffic continues to be whacked…starting -70% today.

In my case, US traffic is almost zero (15 % from 80%) and the rest is kind of the same I guess. Traffic has dropped from 4K a day to barely scrapping 1K now. But a lot is just bots since payment-wise, the real traffic seems to be about 400-500. And … that’s how a 90% reduction looks like.

Something is happening now. Google algo is going crazy again. Is anyone else noticing?

Since every Saturday at 12 noon the Google traffic completely disappears until Sunday, everything looks normal to me.

This update looks like a weird one and no, Google has not confirmed any update is going on.

What are you all noticing?

Forum discussion at WebmasterWorld.

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