SEARCHENGINES
Google November 2023 Reviews Update Rolling Out

As expected, the Google November 2023 reviews update has started to roll out this week. It started on November 8, 2023 at about 12 pm ET. This will be the last time Google confirms a reviews update because it is now more of a regular update, compared to past reviews updates.
Google posted about the update on its search status dashboard saying, “Released the November 2023 reviews update. Learn more about how to write high quality reviews. Going forward, as the reviews system is now being improved at a regular and ongoing pace, we will no longer be posting about future updates on the status dashboard.”
Here is the tweet:
the November 2023 reviews update is also rolling out now (as per my last email: https://t.co/xny94FOVvn)
we’ll update the ranking release history page when the rollout is finished: https://t.co/hgjEkfpbA2
— Google Search Central (@googlesearchc) November 8, 2023
Google told us last week that this specific update will “mark a point when we’ll no longer be giving periodic notifications of improvements to our reviews system, because they will be happening at a regular and ongoing pace.”
As a reminder, the last reviews update was a big one in that it no longer just impacted product reviews but also impacted products, services, and things in more general.
Google April 2023 Reviews Update Quick Facts
Here are the most important things that we know right now in short form:
- Name: Google November 2023 Reviews Update
- Launched: November 8, 2023 at around 12 pm ET
- Rollout: It will take about one to two weeks to roll out
- Targets: It looks at all review content, including products, services, destinations, games, movies, or other topics
- Penalty: It is not a penalty, it promotes or rewards “insightful analysis and original research.”
- Not a core update: Many are going to say this is a core update, it is not.
- Several languages: English, Spanish, German, French, Italian, Vietnamese, Indonesian, Russian, Dutch, Portuguese, Polish.
- Impact: Google would not tell me what percentage of queries or searches were impacted by this update.
- Discover: This update can impact your performance in Google Discover, Google previously said.
- Recover: If you were hit by this, then you will need to look at your content and see if you can do better with Google’s advice below
- Refreshes: Google said this update is now regular and they won’t confirm future refreshes or updates.
Documentation Updates
Google also tweaked some of its reviews system documentation page for this update. The changes include:
- Adding: “The reviews system is improved at a regular and ongoing pace.”
- Removed the words “and updates to it” from this line, “What does this system and updates to it mean for my site?”
- Removed this line: “Periodically, we improve how the reviews system works. When we do this in a notable way, we share this as a “reviews update” on our Google Search Status Dashboard.”
- Updating this line: “Content impacted by the reviews system may recover over time, if you’ve made improvements to your content. However, note that our automated assessment of review content is only one of many factors used in ranking content, so changes can happen at any time for various reasons.”
Other Updates
As you know, Google is currently rolling out the November 2023 core update which will take about two weeks to roll out and overlap with this update. That core update is super volatile and heated, so good luck figuring out which update hit you. Of course, the November core update hit hard already, but it was still pretty heated through yesterday.
It will be hard to know if the ongoing heated core update is shaking things up for your site or if it is the reviews update.
My gut feeling is we have not yet seen the impact of the reviews update, not by the time I published this. I believe it has all been core update volatility up until this point. But I can easily be wrong.
Google Tracking Tools On The November 2023 Reviews Update
Let’s take a look at just how heated and volatile the Google Search tracking tools are:
Previous product Reviews Updates:
- November 8, 2023 – November 2023 Reviews Update, is still rolling out
- April 15, 2023 – April 2023 Reviews Update and finished 13 days later on April 25, 2023
- February 21, 2023 – February 2023 Product Reviews Update and finished two weeks later on March 7 2023.
- Septmeber 20, 2022 -
September 2022 Google Product Reviews Update and completed September 26th. - July 27, 2022 – July 2022 Google Product Reviews Update and ended on August 2nd
- March 23, 2022 – March 2022 Google Product Reviews Update and ended on April 11th.
- December 1, 2021 – December 2021 Google Product Reviews Update and ended on December 21st
- April 8, 2021 – April 2021 Product Reviews Update and ended on April 22nd.
Google’s Review Update Advice
Google has revised its advice on how to write review content that Google Search rewards. You can review that advice over here. “Publishing high quality reviews can help people learn more about things they are considering, such as products, services, destinations, games, movies or other topics,” Google wrote. Here is Google’s best practices on this topic now:
- Evaluate from a user’s perspective.
- Demonstrate that you are knowledgeable about what you are reviewing—show you are an expert.
- Provide evidence such as visuals, audio, or other links of your own experience with what you are reviewing, to support your expertise and reinforce the authenticity of your review.
- Share quantitative measurements about how something measures up in various categories of performance.
- Explain what sets something apart from its competitors.
- Cover comparable things to consider, or explain which might be best for certain uses or circumstances.
- Discuss the benefits and drawbacks of something, based on your own original research.
- Describe how a product has evolved from previous models or releases to provide improvements, address issues, or otherwise help users in making a purchase decision.
- Focus on the most important decision-making factors, based on your experience or expertise (for example, a car review might determine that fuel economy and safety are key decision-making factors and rate performance in those areas).
- Describe key choices in how a product has been designed and their effect on the users beyond what the manufacturer says.
- Include links to other useful resources (your own or from other sites) to help a reader make a decision.
- Consider including links to multiple sellers to give the reader the option to purchase from their merchant of choice.
- When recommending something as the best overall or the best for a certain purpose, include why you consider it the best, with first-hand supporting evidence.
- Ensure there is enough useful content in your ranked lists for them to stand on their own, even if you choose to write separate in-depth single reviews.
Forum discussion at X and WebmasterWorld and Black Hat World.
SEARCHENGINES
Google Hanukkah Decorations Are Live For 2023

Hanukkah (aka Chanukah) starts this coming Thursday night, December 7th. Google has added its Hanukkah decorations to the Google Search results interface to celebrate. Google does this every year and I expect to see the same rollout in the coming weeks for Christmas and Kawanzaa but for now, since Chanukah is in the coming days, we have the Hanukkah decorations live at Google Search.
Here is a screenshot of the Chanukah decorations as they look like on the mobile search results.
You can see it yourself by searching on Google for [chanukah], [hanukkah], but not yet [חֲנוּכָּה] or other spelling variations yet but it should soon. It looks better on mobile than it does on desktop results.
To see the past, the 2023 decorations, 2021 decorations, 2020 Chanukah decorations, 2019 Google holiday decorations, the 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010 and so on.
Happy Chanukah, everyone!
Forum discussion at X.
SEARCHENGINES
Google Pay Accepted Icons In Google Search Results

Google seems to be testing a Google Pay Accepted label or icon in the Google search results. This label has the super G logo followed by the words “Pay accepted” words next to search result snippets that support Google Pay and notate such in their structured data.
This was first spotted by Khushal Bherwani who shared some screenshots of this on X – here is one:
Here are some more screenshots:
Here is test and without test window for same query. pic.twitter.com/n9cYWBOsro
— Khushal Bherwani (@b4k_khushal) October 20, 2023
Brodie Clark also posted some screenshots after on X:
In continuation from the test from October, Google is now testing out a new Google Pay label associated with organic results. Last month, Google was testing Pay Accepted text, with this month changing it to Pay encrypted checkout. More details: https://t.co/MvFNoPmMDR pic.twitter.com/WDVVc4RbTO
— SERPs Up 🌊 (@SERPalerts) November 30, 2023
I tried to replicate this but I came up short.
This is not the first time Google had similar icons like this in its search results.
Forum discussion at X.
SEARCHENGINES
Google Discover Showing Older Content Since Follow Feature Arrived

Typically, Google Discover shows content that is less than a day old, but it can show content that is weeks, months, or even years old. However, typically, Google will show more recent content in the Discover feed. Well, that may have changed with the new Google follow feature.
Glenn Gabe, who is a very active Google Discover user, noticed that since the Follow feature rolled out, he has been seeing content that is weeks and months old way more often than before the follow feature rolled out. Glenn wrote on X that “this could also be playing a role. i.e. Google isn’t providing as much recent content, but instead, focusing on providing targeted content based on the topics you are following.”
It makes sense that if you follow a specific topic and if Google Discover only shows the most authoritative types of content, it might be hard for Google to find new content on that topic. So it does make sense that Google may show older content more often for that specific topic you follow.
Here are screenshots Glenn shared:
Have you noticed this in your Discover feed?
Forum discussion at X.
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