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Google Reviews Update, SGE Expansion, Ranking Pillars, Shopping Updates, Bing Reliability Scores & More

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Google Reviews Update, SGE Expansion, Ranking Pillars, Shopping Updates, Bing Reliability Scores & More


For the original iTunes version, click here.

Google released the November 2023 reviews update on Wednesday afternoon, while the November 2023 core update rages on with a ton of heated volatility. I posted the Google webmaster report for November. DOJ documents released showcase the three pillars of Google’s search rankings and more. Danny Sullivan shared how he documents SEO feedback for internal review with the Google Search team. Google Search adds more shopping deal features, some is pretty intense. Google also has these new toggles on and off sidebar search filters; it also works for some local queries. Bing is testing other shopping filters in its product overlays. Google Search Console removed the page experience report, filter, and API is going away soon. Microsoft released a patent for Bing on reliability scores for content and sites. Google expanded the Search Generative Experience to more countries and added more features. As an FYI, parasite SEO is not a term Google uses internally. Google Search does use Sistrix’s virus scanner. Google is testing showing multiple local packs in the search results. Google Business Profiles has a new actives option. Google Ads launched its generative AI features for performance max campaigns in the US. Google Ads updated its policies for Merchant Center around abuse. Google Shopping has a promotion for Amazon Prime and Nike membership. Google AdSense will stop serving ads under google.com, which will remove ad personalization and impact ad earnings. Microsoft said Bing Chat demand is not going down. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

Sponsored by Rank Ranger (SimilarWeb), the all-in-one- professional SEO software. Rank Ranger is a comprehensive SEO platform that allows you to grow your business with data and analytics. It offers valuable insights through advanced rank tracking, including above-the-fold tracking, Organic Share of Voice reporting, actionable SERP feature data, and SERP analysis tools.

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Google Core Update Done Followed By Intense Search Volatility, New Structured Data, Google Ads Head Steps Down & 20 Years Covering Search

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Google Core Update Done Followed By Intense Search Volatility, New Structured Data, Google Ads Head Steps Down & 20 Years Covering Search

Google’s November 2023 core update finally finished rolling out this week, and it was the longest core update rollout. Then, a day later, we saw more intense Google search ranking volatility and chatter. Google added new organization structured data and also added a new profile page and discussion forum structured data, both with Search Console and Rich Results test support. Google’s crawl rate setting is going away soon. Google Search Console went down a couple of times this week. Google spoke about the SEO value of bringing back 404 pages for links. Did you see the Google patent for what appears to be SGE? Microsoft is working to bring GPT-4 Turbo to Copilot and Bing Chat. Google Ads won’t allow personalized ads for consumer finance topics in February 2024. Google Local Service Ads has new impression metrics. Google Ads released its Ads API schedule for 2024. Google is testing Gray accepted labels in the search results. Google is testing line separators between sitelinks. Google is testing an interview label for news results. Google local photos is testing hearts and other emotion reactions. Google is testing removing the cache link from the search result listings. Google’s head of search ads, Jerry Dischler, is stepping down after 15 years. And I’ve been covering the search industry and search for 20 years now. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

Sponsored by BruceClay, who has been doing search marketing optimization since 1996 and also has an amazing SEO training platform.

Make sure to subscribe to our video feed or subscribe directly on iTunes, Apple Podcasts, Spotify, Google Podcasts or your favorite podcast player to be notified of these updates and download the video in the background. Here is the YouTube version of the feed. For the original iTunes version, click here

Search Topics of Discussion:

Please do subscribe on YouTube or subscribe via iTunes or on your favorite RSS reader. Don’t forget to comment below with the right answer and good luck!

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Generative Summaries For Search Results

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Google Professor Robot

Google has a published patent named “Generative summaries for search results” which is believed to be the patent behind the Search Generative Experience launch we saw earlier this year. This patent was filed on March 20, 2023 and approved on September 26, 2023 under the patent ID US11769017B1.

Juan Gonzalez Villa posted a thread on X breaking it down, which I will embed below so you can read it.

The abstract reads:

At least selectively utilizing a large language model (LLM) in generating a natural language (NL) based summary to be rendered in response to a query. In some implementations, in generating the NL based summary additional content is processed using the LLM. The additional content is in addition to query content of the query itself and, in generating the NL based summary, can be processed using the LLM and along with the query content—or even independent of the query content. Processing the additional content can, for example, mitigate occurrences of the NL based summary including inaccuracies and/or can mitigate occurrences of the NL based summary being over-specified and/or under-specified.

Here are Juan’s posts:

Nice write up Juan!

Forum discussion at X.



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Google Search Ranking Algorithm Volatility Today

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Google Algorithm Update

I am seeing some signs of some big Google Search ranking volatility and shuffling today. The November core update just finished, so Google would say it is not the core update but the November reviews update is still rolling out. Or maybe this new ranking volatility is unrelated to any confirmed update – I don’t know.

Many of the tracking tools spike this morning, which means they are seeing some big ranking volatility this morning. I am also seeing some increased chatter within the SEO community but it is early, so it is limited.

Let’s start with the tools today.

Google Search Volatility Tracking Tools

Semrush:

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SimilarWeb:

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SERPmetrics:

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Advanced Web Rankings:

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Cognitive SEO (seems stalled):

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Accuranker:

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Mozcast (normally updates later today):

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Algoroo:

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SERPstat:

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Wincher:

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So most of the tools are showing big changes in the Google Search results.

SEO Chatter

Here is the chatter I am seeing within the SEO community from this site and WebmasterWorld:

Very slow today…

Some wild Ride traffic-wise started the last hours.
I am getting bursts of traffic for a short period of time that makes the gained
traffic while the core update is running return again.
Appears like a fight of Google core algorithm and other ongoing algorithms is going on
and from time to time, some algorithm fires and activates and takes over
and returns the traffic, while other times, another algorithm takes control and smashes the traffic back to low and renders the Google core algorithm useless.
It’s heavy volatile.

and just as the update finished, the results are shuffled again. It’s so disgusting at this point.

I feel like the “December” update has already begun…

Our UK traffic and conversions plummeted within hours of the update finishing.

Yeah we took a big downturn last week, but thought it was Google Manipulation for Black Friday.

But since the update finished, it feels like our sites are offline, especially today.

What are you all seeing?

Is this the end of the reviews update or something new?

Forum discussion at WebmasterWorld.

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