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Google Officially Brings Continuous Scroll To Desktop Search

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Google Officially Brings Continuous Scroll To Desktop Search

Google has officially brought the continuous scroll feature from the mobile search results to the desktop search results. Google has been testing this for a while after bringing it to mobile in October 2021, and now it is live in the US English search results.

Here is a GIF of it in action:

Google has been continuous scroll for mobile search last October. Google has also tested infinite scroll on desktop search for many many many years. Again, we have seen Google test this countless times, as far back as 2015 and even back to 2011. So it is not surprising to see this roll out.

Brodie Clark spotted this rollout last week and posed about it on Twitter but it was not “fully” rolled out until this week and still is gradually rolling out.

Google told me “we’re bringing continuous scrolling to desktop so you can continue to see more helpful search results with fewer clicks. It’s now even easier to get inspired with more information at your fingertips.” “Now, when you scroll down you’ll continue to find relevant results so that you can discover new ideas. When you reach the bottom of a search results page, up to six pages of results will be automatically shown until you see a “More results” button if you wish to continue further,” Google added.

Also, what this means for Google Ads:

Forum discussion at Twitter.



Source: www.seroundtable.com

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Google Search People Cards Visible In US

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Google Man Cards

Back in 2020, Google Search introduced a feature named people cards. It was only available in India but now it seems like it might be expanding, as I can now see it in the United States.

Brian Freiesleben’s card, which he created when it was first announced by spoofing his location to be in India, is now showing up as a people card for searchers in the United States. Personally, I was able to bring it up on my mobile device in New York.

Here is a screenshot he shared of this on Twitter:

click for full size

He said, “I found my name now triggers a ‘people card’. This was introduced in Google India back in 2020. I spoofed my location back then to create the card and now (finally) it’s appearing.”

Glenn Gabe was able to replicate it as well:

Forum discussion at Twitter.



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Google Search Bard, It’s ChatGPT Feature, To Trusted Testers

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Google Bard Butler Graphic

Well, we knew it was coming and here it is, Bard – Google’s answer to ChatGPT. Google is now having its trusted testers test out Bard and will soon roll it out more widely to users in Google Search and others products in the coming weeks, Google announced. It is not called Apprectice Bard but rather Bard.

I covered this when the news broke at Search Engine Land and as I pointed out, right now, Google does not have an answer for how to attribute or link to answers Bard generates – yet. But I do suspect Google will have some answer for it. I also mentioned that Google has been writing knowledge panels using AI and other methods since 2018 and said then it is not stealing. So it will be interesting to see what Google ends up doing here.

Bard is Google’s experimental conversational AI service, powered by LaMDA, where Google can answer questions that might not have one right answer. Google said they will roll this out more widely in the coming weeks but for now, only trusted testers (who is outsourced to a third-party company) will be able to play with it.

Google said, “Soon, you’ll see AI-powered features in Search that distill complex information and multiple perspectives into easy-to-digest formats, so you can quickly understand the big picture and learn more from the web: whether that’s seeking out additional perspectives, like blogs from people who play both piano and guitar, or going deeper on a related topic, like steps to get started as a beginner. These new AI features will begin rolling out on Google Search soon.”

Here is a screenshot they shared of how it might look in Google Search:

Google Bard in Google Search

This is how it might look like in Google Search (without the attribution part…).

This is the Bard direct interface, not in search:

Google Bard GIF

I am super excited to see how this evolves at Google, Bing and others.

It is not too far off from the leaks of the Bing ChatGPT interface.

Here is Sundar Pichai’s tweets:

Here is some of the SEO community reaction:

Also, make sure to check out the roundup at Techmeme.

Forum discussion at Twitter, WebmasterWorld.



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Most SEOs Think Yahoo Won’t Be Able To Compete In Search

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Yahoo 404 Baseball Sign

As you know, Yahoo is planning a come back to search with a new way of thinking about Yahoo Search. What that means, we don’t know yet, but we do know Yahoo is thinking hard about how they can compete. Greg Sterling ran a Twitter poll asking if Yahoo has a shot at it, and most say, nope – Yahoo Search is dead on arrival.

The poll on Twitter asked, “Yahoo is planning to “relaunch” search. Is there a chance to revive it?” It received a nice number of responses, 631 responses. The results were not too optimistic.

  • 43.7% said nope, dead on arrival
  • 26.6% said depends on the UI/UX
  • 29.6% said yes, now is the time

Here is that poll:

Personally, I think Yahoo has a good shot at it, better than most other companies. But time will tell and I am very much looking forward to seeing what Yahoo Search comes out with.

Forum discussion at Twitter.



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