SEARCHENGINES

Google On A Site With A Long History Of Spamming & Ranking In The Future

Published

3 months ago

March 7, 2023

Google’s John Mueller was asked about a domain name purchased several months ago but still does not rank well in Google Search. John explained that the domain has a “long and complicated history.” “It’s going to be hard to convince search engines that it’s something very different & unrelated to what was done in the past decades,” John added.

In short, he is saying that not only was this domain abusing search engines for a long, long time, but also that the new content on this old domain is not different enough or unrelated enough from what the topic was previously where the search engine would consider it a brand new site and wipe the site clean.

Here are these tweets:

Looking at https://t.co/DusIkyCibB, that domain has a long and complicated history. I think it’s going to be hard to convince search engines that it’s something very different & unrelated to what was done in the past decades.

— johnmu is not a chatbot yet 🐀 (@JohnMu) March 6, 2023

Google has often said it is important to check the history of a domain name before purchasing it. In fact, and if you do, and you realize later, you might just need to give up on that domain name and move on to something new. In short – you don’t want to start fresh by having to dig yourself out of a hole.

Forum discussion at Twitter.

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Related Topics:future Google History Long Ranking searchengine Site Spamming

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SEARCHENGINES

Google Search Showing More Featured Snippets On Desktop

Published

3 hours ago

June 3, 2023

Entireweb News Bot

Google Search is now rolling out more featured snippets, this is not the new perspectives that it said would be coming at its Google I/O event, despite what I wrote in the original story. It is basically where Google shows more than one featured snippet, often two or three.

We saw this on mobile but now it is rolling out on desktop.

This is not the two featured snippets we saw or the multifaceted featured snippets but rather, this is an enhancement to featured snippets.

Rajan Patel from Google corrected me on Twitter saying “Perspectives will have its own filter and is rolling out now on mobile in the US. These screenshots are previously launched improvements to featured snippets.”

As you can see, he said the perspectives are rolling out on mobile but I don’t see those style perspectives yet on mobile.

Perspectives will have its own filter and is rolling out now on mobile in the US. These screenshots are previously launched improvements to featured snippets.

— Rajan Patel (@rajanpatel) June 2, 2023

Here is an example I was able to trigger myself for a query on [core web vitals details] on desktop:

When I try that on mobile, I get the perspectives UI we originally saw a while back:

Here are screenshots with other examples:

is this a new update? or Google just testing things out @rustybrick pic.twitter.com/5I9w50oBNx

— Vikrant (@seo_vikrant) June 2, 2023

A triple featured snippet! Google is now testing some significant changes to featured snippets (normally showing a single site) on the back of the SGE beta.

We’ve seen a similar format to this in the past under the name of ‘perspectives’, which is different to the recently… pic.twitter.com/NhPtcidgU7

— Brodie Clark (@brodieseo) June 2, 2023

Forum discussion at Twit ter.

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SEARCHENGINES

Google Ads Updates Prescription Animal Medications Policy

Published

9 hours ago

June 3, 2023

Entireweb News Bot

Google has updated its Google Ads healthcare and medicines policy, specifically around animal medications. Google said it clarified the restrictions around prescription animal medications that are not prone to human abuse or other misuses.

Google explained that advertisers could currently use a small set of pre-approved prescription animal drug terms in ads targeting personalized advertising audience segments, like remarketing lists. Now, advertisers will soon be able to use prescription animal drug terms where the drugs and listed ingredients are intended for animal use and are not prone to human abuse or other misuses.

For restricted animal drug terms, you need to apply over here for some sort of certification.

Why did I cover this? Well, maybe a few of you advertise for animal medications but the truth is, I really wanted to have AI make an image of a dog pharmacist.

Forum discussion at Twitter.

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