Google Search is now rolling out more featured snippets, this is not the new perspectives that it said would be coming at its Google I/O event, despite what I wrote in the original story. It is basically where Google shows more than one featured snippet, often two or three.

We saw this on mobile but now it is rolling out on desktop.

This is not the two featured snippets we saw or the multifaceted featured snippets but rather, this is an enhancement to featured snippets.

Rajan Patel from Google corrected me on Twitter saying “Perspectives will have its own filter and is rolling out now on mobile in the US. These screenshots are previously launched improvements to featured snippets.”

As you can see, he said the perspectives are rolling out on mobile but I don’t see those style perspectives yet on mobile.

Perspectives will have its own filter and is rolling out now on mobile in the US. These screenshots are previously launched improvements to featured snippets.

— Rajan Patel (@rajanpatel) June 2, 2023

Here is an example I was able to trigger myself for a query on [core web vitals details] on desktop:

When I try that on mobile, I get the perspectives UI we originally saw a while back:

Here are screenshots with other examples:

is this a new update? or Google just testing things out @rustybrick pic.twitter.com/5I9w50oBNx

— Vikrant (@seo_vikrant) June 2, 2023

A triple featured snippet! Google is now testing some significant changes to featured snippets (normally showing a single site) on the back of the SGE beta.

We’ve seen a similar format to this in the past under the name of ‘perspectives’, which is different to the recently… pic.twitter.com/NhPtcidgU7

— Brodie Clark (@brodieseo) June 2, 2023

Forum discussion at Twitter.

Google has updated its Google Ads healthcare and medicines policy, specifically around animal medications. Google said it clarified the restrictions around prescription animal medications that are not prone to human abuse or other misuses.

Google explained that advertisers could currently use a small set of pre-approved prescription animal drug terms in ads targeting personalized advertising audience segments, like remarketing lists. Now, advertisers will soon be able to use prescription animal drug terms where the drugs and listed ingredients are intended for animal use and are not prone to human abuse or other misuses.

For restricted animal drug terms, you need to apply over here for some sort of certification.

Why did I cover this? Well, maybe a few of you advertise for animal medications but the truth is, I really wanted to have AI make an image of a dog pharmacist.

Forum discussion at Twitter.

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