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Google On How Google Understands The Videos For Search

Published

2 years ago

March 12, 2022

Google On How Google Understands The Videos For Search

In the latests Search Off the Record, Gary Illyes and Lizzi Sassman from the Google Search Central team had Danielle Marshak, a Google Search Product Manager for Videos, as a guest on the podcast.

Danielle Marshak, who created a couple new SEO video help resources recently, spoke about how Google understands the content in videos.

Gary Illyes asked how does Google understand what is in the videos and Danielle explained they extract text and understanding from videos in a few ways:

Audio from the video file is used to understand what words are being spoken

Characters can be extracted from the video. This includes characters like headings throughout the video to understand where sections (important moments) of the video are.

Visual information can be extracted, such as objects, animals or motions. Danielle said this is harder for Google to handle

Structured data is used by Google as well in some ways

She said, still make sure to use structured data, Danielle said “don’t abandon structure data just yet. We love structured data, because as we were talking about, even though we’ve come so far, we’re still at the tip of the iceberg, in terms of being able to really deeply understand videos.”

She also said they use text from the page to also understand the video.

Structured data is also used to discover the video as well, and get the video content.

One additional thing is that Gary Illyes said they may use short form video content for the Google help documents, but not sure yet, and if they do Danielle would help.

The good parts of this video starts at about 7 minutes in (yes, skip the cats – sorry Gary). You can listen to it below:

Forum discussion at Twitter.

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SEARCHENGINES

Daily Search Forum Recap: September 6, 2024

Published

16 hours ago

September 6, 2024

Entireweb News Bot

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

I know the Google August core update is done, but we are still seeing significant volatility days later. I posted a large interview with Google’s Danny Sullivan on the core update and more – it is worth a read. Google also had an interview on Google Shopping and Merchant Center. Google Ads has a bug with audience insights. Google clarified its indexing API quota details. Google has these new try on icons in search ads. And I posted my weekly SEO video recap.

Search Engine Roundtable Stories:

Google Search Volatility Still Heated After August Core Update Rollout Completed

It is like the Google August 2024 core update didn’t finish rolling out, or maybe something else is going on, because I am still seeing a lot of signals of intense search ranking volatility in the Google Search results. The tools are all still heated and the chatter within the SEO community is still pretty lively.

My Interview Of Google’s Search Liaison On The August 2024 Core Update

This week I interviewed Danny Sullivan, Google’s Search Liaison, with the goal of better understanding where Google Search quality is at right now, where it is going in the future and what we as content creators and search marketers need to know.

Google Ads Audience Insights Missing For Some

There is another Google Ads bug, this time with the Audience insights going missing for some advertisers. Ginny Marvin, Google’s Ads Liaison, said on X, “Audience Insights is not being removed” but rather there is a bug.

Google Shopping & Merchant Center Interview With Irina Tuduce

Google published an internal interview on its Search Off the Record podcast with John Mueller and Lizzi Sassman (who you know) and Irina Tuduce from the Google Shopping team. Irina Tuduce has been with Google for 18 or so years and she provided a super technical overview of Google Shopping and Merchant Center.

Google Clarifies Indexing API Quota & Pricing Information

Google has made several changes to its indexing API quota and pricing information document for clarification purposes. Google said this was to clarify “the default quota is for setting up the Indexing API, and how to request approval and quota. Also corrected a documentation error for DefaultRequestsPerMinutePerProject quota (it’s always been a 380 quota).”

Google Ads Try On Icon

Google launched its try on feature a year or so ago and now Google may have just added a new icon to visualize the try on feature. Below is a screenshot of it on Google Ads for lipstick. When you click on the the face/emoji/icon at the top left of the ad, below you will see a way to visualize it on real models generated by Google AI.

Liquor at Google Event

I found these fancy photos of fancy liquor and alcohol on Instagram from a Google event. The post says there were delicious cocktails, and good fun, concerts, and great food.

Search News Buzz Video Recap: Google August Core Update Done, Google Interview, Google Ads & Merchant Center News & The YouTube Algorithm SEO

This week, the Google August 2024 core update finished rolling out, a bit earlier than expected. There is still search volatility, a lot of it…

Other Great Search Threads:

Search Engine Land Stories:

Feedback:

Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

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SEARCHENGINES

Google Ads To Require Gambling Advertisers With Games Certification To Recertify

Published

2 days ago

September 5, 2024

Entireweb News Bot

Google Ads said that by November 2024, advertisers with the gambling and games certification must recertify or stop relying on the certification to advertise products in scope of the Gambling and games policy.

Google wrote, “In November 2024, the Google Ads Circumventing Systems policy will be updated.”

“Advertisers with the Gambling and games certification must recertify or stop relying on the certification to advertise products in scope of the Gambling and games policy if a material change has occurred since the certification application was submitted,” Google added.

If you do not comply, Google said, they “will suspend your Google Ads accounts upon detection and without prior warning.” Google added “and you will not be allowed to advertise with us again.”

Google advertisers with the Gambling and games certification must recertify or stop relying on the certification to advertise products in scope of the Gambling and games policy if a material change has occurred since the certification application was submitted.

Failure to do so will be considered a violation of the Google Ads Circumventing Systems policy, Google said.

Material changes include, but are not limited to:

Changes to advertiser’s product offerings which are inconsistent with any license or approvals provided to Google

Changes to advertiser’s compliance with applicable regulations

Changes to advertiser’s licensure or other compliance with Google’s Gambling and games certification requirements

Google said that changes to an advertiser’s address or payment methods are not considered material for purposes of this Gambling and games recertification requirement.

Forum discussion at X.

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SEARCHENGINES

Daily Search Forum Recap: September 3, 2024

Published

3 days ago

September 4, 2024

Entireweb News Bot

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

I posted a bunch of YouTube algorithm and SEO tips from Google. Google Trends email subscriptions service is going away next month. Bing Knowledge Panels has this table of contents. Google is testing new Google Maps pins. I also posted the big September 2024 Google Webmaster report.

Search Engine Roundtable Stories:

September 2024 Google Webmaster Report

It finally happened, we got a new core update, the Google August 2024 core update touched down on August 15th. It resulted in some movement with some sites hit by the September helpful content update and also many sad stories, including many sites that were hit.

YouTube SEO Questions Answered

A few months ago, we posted some answers about how YouTube ranking is affected by various variables and factors – YouTube SEO questions and answers, if you will. Well, the YouTube Liaison posted a number of short video answers around the YouTube algorithm and YouTube SEO over the past week that I wanted to share.

Google Trends Email Subscriptions Going Away Next Month

Google will discontinue the Google Trends email subscription service on October 29, 2024. Google sent emails to those who had subscribed to Google Trends over email saying, “Google Trends trend notifications will no longer be supported and existing alerts will no longer be sent.”

Bing Knowledge Panel & Featured Answers Table Of Contents Animation

Microsoft recently added an animation or highlight effect on its featured answers or knowledge panels at the top of its Bing Search results. When you hover your mouse over the table of content on the left side, the section it corresponds to in the answer, will expand.

Google Tests New Map Pin Shapes

Google is testing a new shape and maybe colors for the map pins they use in Google Search and Google Maps. The new shape is less of a pin/diamond shape and more of a circle shape.

Doctor Mike At YouTube Health Launch

I don’t watch much YouTube, and I subscribe to a select few channels, and Doctor Mike is one of those channels I subscribe to and watch some of the videos on. He was at the launch event of YouTube Health or something like it.