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Google On When You Should Make A Blog

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Google On When You Should Make A Blog


Google’s John Mueller posted on Reddit about when he thinks one should pursue starting down the journey of a blog. Of course, I know something about blogging and I have to say, his advice is dead on with something I’d agree with.

You can see the advice over here where John wrote that making your own site or blog is a great way to try things out and learn SEO. But he cautioned that you should not just make a blog about SEO, instead make a blog about something you have knowledge about.

His advice on when to make a blog are these points:

  • Pick a topic you have a bit of knowledge about
  • Pick a topic that you’ll be happy to write about even if it does not get indexed or ranked by Google
  • Pick a topic where you don’t necessarily have commercial intent
  • Pick a topic where there isn’t already over-saturation of sites

When I started this blog in 2003, I had a few years of knowledge in SEO already. I honestly did not do it to get indexed in Google, I did it to keep track of what I felt was important going on in the SEO/SEM industry. I did not start the blog to make money, in fact, I barely make that much money on this blog relative to my real job. Although yes, I do make money on this site now, I didn’t for years and even if I didn’t make a dime on it today, I would continue to write here. Plus, when I started, there weren’t that many SEO blogs.

I do short form blogging, for the most part. But I pump out a lot of blog posts per day. On average over five blog posts here per day and then often two or so on Search Engine Land. I do it because I love the topic, I do not do it for the money.

But I know I am lucky to be in a position to do something I love without needing to worry about monetizing it.

What do you think? Do you agree?

Forum discussion at Reddit.



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Google Search Console Video Indexing Report Adds Impressions & Sitemap Filters

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Google mic laptop

Google has updated the video indexing report within Google Search Console to add impression data and a way to filter the report by your available sitemaps.

As a reminder, the video indexing report went fully live in August 2022 after Google started to slowly roll out the video index report within Google Search Console earlier in 2022.

Google added two new features to the report; impression data and a sitemap filter. Here is a GIF of these two features:

Video Indexing Google Report Upgrade

You can now overlay the impressions your indexed videos saw directly in this report. Google said, “the impressions are aggregated by page which means that if the same page appears multiple times in a single search result page (or a single Discover session), then we consider each appearance as an impression.”

Here is what it looks like:

click for full size

Google added, “The Search performance report groups video search appearances by property, not by URL, which means that if multiple pages show in a search results, we’ll count only one impression. As a result, the Search performance report can show lower impression counts than the Video page indexing report.”

The sitemap filter is a nice addition also, so you can see what videos you submitted via your sitemaps compared to what Google really indexed. Google said, “To help you focus on the video pages that matter most to you, you can now filter the Video indexing report to show only video pages that are present in a selected sitemap. The filter applies to all the report features: the chart, chart totals, issue list, and exports.”

Here is a screenshot of that:

click for full size

You also see a section in the sitemaps location for discovered videos:

Again, if Google sees videos on your site, Google will display the new “Video indexing report” on the left navigation bar in the coverage section of Google Search Console. The report shows the status of video indexing on your site. It helps you answer the following questions:

  • In how many pages has Google identified a video?
  • Which videos were indexed successfully?
  • What are the issues preventing videos from being indexed?

Forum discussion at Twitter.



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Helpful Content & Link Spam Update Done, SEO, Search Console & More

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Google Blasts Agencies That Sell Links Building & Disavow Link Services

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Google Hacker Red

John Mueller of Google blasted SEO or marketing agencies that sell both link-building services and disavow link services. He said on Twitter, “These agencies (both those creating, and those disavowing) are just making stuff up, and cashing in from those who don’t know better.”

John added that its “all made up and irrelevant.”

Also, when asked if they should disavow links, John replied yesterday on Twitter, “Don’t waste your time on it; do things that build up your site instead.”

Here is the chain of tweets, so you see the context that John is replying to.

Ryan Jones does his rant:

Here is the chain that follows:

Pretty strong words from John, don’t you think?

Here is the second part:

One note:

Just yesterday we covered the topic of disavowing spammy porn links and also added how Google has downplays disavowing links for a while. John said in that in that SEO office hours help video yesterday, “That said, this will not position your site as it was before, but it can help our algorithms to recognize that they can trust your site again, giving you a chance to work up from there.” I don’t think he meant that fully based on what he said yesterday and previously?

But this is pretty strong language for not bothering with the disavow file.

Forum discussion at Twitter.



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