Connect with us

SEARCHENGINES

Google Optimize To Sunset September 30, 2023

Published

on

Google Optimize

Google will be sunsetting, killing off, the Google Optimize product on September 30, 2023. “Google Optimize and Optimize 360 will no longer be available after September 30, 2023. Your experiments and personalizations can continue to run until that date,” Google wrote.

Google Optimize, formerly called Google Website Optimizer, is an analytics and testing tool created by Google. It allows you to run experiments that are aimed to help online marketers and webmasters to increase visitor conversion rates and overall visitor satisfaction.

Google added, “We launched Google Optimize over 5 years ago to enable businesses of all sizes to easily test and improve your user experiences. We remain committed to enabling businesses of all sizes to improve your user experiences and are investing in A/B testing in Google Analytics 4.”

Here is the FAQ Google posted explaining the why, what will happen, and so forth:

(1) Why is Optimize being sunset?

We remain committed to enabling businesses of all sizes to improve your user experiences and are investing in A/B testing in Google Analytics 4. We are focused on bringing the most effective solutions and integrations to our customers, especially as we look toward the future with Google Analytics 4.

Optimize, though a longstanding product, does not have many of the features and services that our customers request and need for experimentation testing. We therefore have decided to invest in solutions that will be more effective for our customers.

(2) Can I still access my data?

We encourage all users to download their historical data from within the Optimize user interface before September 30, 2023.

To download your historical data before the sunset date, see Export your Optimize report data. To access your historical raw data, use the Google Analytics Data API. You won’t be able to access your experience inference results or your historical Google Analytics 4 raw data after the sunset data.

(3) Can I renew my contract for an additional year?

Anyone who will be extending or renewing their Google Analytics 360 (Universal Analytics) contracts in the first half of 2023 will be able to renew their Optimize 360 contracts with service dates ending on or before September 30, 2023.

Those who have signed Google Analytics 4 contracts will not be able to sign Optimize 360 contracts, but will have access to Optimize via the integration in Google Analytics 4 until the September 30, 2023 sunset date.

Additionally, for anyone who has signed a Google Analytics 4 contract, but plans to continue to use Google Analytics 360 (Universal Analytics) as they transition over to Google Analytics 4, we will be providing access to Optimize 360 free of charge until the September 30, 2023 sunset date. You will need to keep your Optimize containers linked to GA360 properties to do so.

(4) What happens if I ordered Optimize 360 with an end date past the sunset date?

Any Optimize 360 orders already received with an end date past the Optimize sunset date will be revised to the product sunset date.

Now, ask you can imagine, SEOs and PPCers are not too happy:

Forum discussion at Twitter.



Source link

SEARCHENGINES

Apple Maps Street View Camera Backpack

Published

on

Apple Maps Street View Camera Backpack

Here is a photo of some guy walking around Israel with an Apple Maps street view backpack. It was captured by Hillel Fuld the other day and posted on Twitter.

Google has its own street view backpack, which is more impressive to look at.

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.



Source link

Continue Reading

SEARCHENGINES

Google’s Internal Menu System Tracks Googlers Food Preferences

Published

on

Google Internal Menu System Tracks Food Preferences Tweets

A Googler shared screenshots of the output from the Google internal menu system where it told her that one day she avoids salades and then she must have had some salads to correct that and the next day it say she enjoys salad. I am just amazed Google tracks the food Googlers eat and offers suggestions.

Here are those tweets embedded:

This is really not a photo of the day but close enough…

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.



Source link

Continue Reading

SEARCHENGINES

Daniel Waisberg Hosts Lizzi Sassman & Martin Splitt At Google Tel Aviv

Published

on

Daniel Waisberg Hosted Lizzi Sassman & Martin Splitt At Google Tel Aviv

A couple of months before John Mueller visited Daniel Waisberg at the Google Tel Aviv office, Lizzi Sassman and Martin Splitt of Google did as well. Here are the three smiling on the streets of Tel Aviv.

This was shared a while back on Twitter.

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.



Source link

Continue Reading

Trending

en_USEnglish