SEARCHENGINES
Google Says Billions Of Redirects Are Fine But Site Moves Do Impact Rankings

Someone is looking to move to a new CMS where the site has 20,000 products on the front-end of the website. When the site switches to a new CMS, it sounds like the URLs will need to change. He asked if he could redirect 20,000 URLs.
The answer is yes, he should do that, if he cannot keep those URLs the same. And yes, that process should be automated, John Mueller of Google said on Twitter:
You should redirect all pages. It sounds like it would be worthwhile to talk with your developers and have them do it programmatically.
— 🍟 johnmu (personal) updated for 2022 🍟 (@JohnMu) September 1, 2022
But if you had 20 billion URLs, you should do the same thing, redirect them all, John added. But don’t expect rankings not to change at all, rankings change with new URLs and new CMS platforms. So don’t expect to see no ranking changes when making CMS changes.
Here is where John said that:
You can do 20 billion redirects. And yes, all site migrations / CMS changes WILL affect search. It’s a new website, after all. You can’t change everything and also expect everything to remain the same.
— 🍟 johnmu (personal) updated for 2022 🍟 (@JohnMu) September 1, 2022
Forum discussion at Twitter.
Source: www.seroundtable.com
SEARCHENGINES
Google Kirkland Aerial View

Here is an aerial view of part of the Google Kirkland, Seattle office. You can see that they have a tennis court and the net said Kirkland in it. I am not sure how busy this office is nowadays but it use to be pretty busy.
This photo is from Instagram.
This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.
SEARCHENGINES
Microsoft Bing Webmaster Tools API Missing A Week Of Data

The Bing Webmaster Tools API might have a week of data loss, a data gap, if you will. There was some sort of issue where the API was not returning data after March 3rd and then after Glenn Gabe reported it to Microsoft’s Fabrice Canel, Microsoft fixed the issue but there is two weeks or so of data loss between March 3rd and March 17th.
Glenn Gabe posted on Twitter about this issue, first on March 17th about the API no longer returning data after March 3rd and then again after Microsoft said it was resolved, showing that yes, new data is coming in but that there is a data gap of two weeks with no data.
Thanks for reporting Glenn, business travelling back from SMX Munich, I will have the team looking at this ASAP.
— Fabrice Canel (@facan) March 17, 2023
Just checked now and the week of 3/10 is missing. Any way to get that back? Thanks again Fabrice! pic.twitter.com/Q8v2CfsCCV
— Glenn Gabe (@glenngabe) March 21, 2023
So as you can see, there is this two-week period where there is no data being reported by the API.
The Bing Webmaster Tools web interface seems to have the data, so technically, I guess you can export it and do some work to get it where you need it but you should be aware that the API may be missing this data.
Update: This was a week of data, not necessarily two weeks:
Just to clarify, that’s missing one week of data, not two. The week of 3/10 was missing when I last checked.
— Glenn Gabe (@glenngabe) March 23, 2023
Also, there may be an issue with the IndexNow WordPress plugin, but I am not sure and I don’t have a way to test this one:
Thanks @vahandev, we will have a look.
— Fabrice Canel (@facan) March 20, 2023
Forum discussion at Twitter.
SEARCHENGINES
Non-Supported Rel Link Attributes Do Nothing With Google Search

The other day, John Mueller of Google tweeted something true but sarcastic and it seems some took it the wrong way. He said In case you’re curious, the rel=dofollow works on links. The thing is, it could have been any rel attribute, such as rel=cheese and it would be treated the same as rel=dofollow, Google would ignore the attribute.
The only attributes Google would recognize and do anything with are the supported link attributes, such as rel=nofollow, rel=sponsored, and rel=ugc. But rel=dofollow means nothing to Google, Google will just crawl it like the rel link attribute is not even there. Occasionally I stick funny things in my link attributes just to see if anyone would pick up on it, no one does.
After John tweet this, he had to then come back and clarify, as to not set some SEOs off to add dofollow to their HTML links.
Here are those tweets:
Just in case it wasn’t clear from all the replies here, using an unknown rel-attribute on links doesn’t do anything, and since the default behavior is to use links normally, this just treats links like links. You don’t need to use rel=dofollow. You can, but you don’t need to.
— johnmu is not a bard yet 🖇️🖇️ (@JohnMu) March 22, 2023
If you wanted to, you could go even further and use made-up attributes, like <p cheese=”good”>. This will – unfortunately for the robot – also be ignored. Technically you could now create a page to do something with CSS or JS with that, but I will know.
— johnmu is not a bard yet 🖇️🖇️ (@JohnMu) March 22, 2023
Forum discussion at Twitter.
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