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Google Says Billions Of Redirects Are Fine But Site Moves Do Impact Rankings

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Google Says Billions Of Redirects Are Fine But Site Moves Do Impact Rankings

Someone is looking to move to a new CMS where the site has 20,000 products on the front-end of the website. When the site switches to a new CMS, it sounds like the URLs will need to change. He asked if he could redirect 20,000 URLs.

The answer is yes, he should do that, if he cannot keep those URLs the same. And yes, that process should be automated, John Mueller of Google said on Twitter:

But if you had 20 billion URLs, you should do the same thing, redirect them all, John added. But don’t expect rankings not to change at all, rankings change with new URLs and new CMS platforms. So don’t expect to see no ranking changes when making CMS changes.

Here is where John said that:

Forum discussion at Twitter.

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Source: www.seroundtable.com

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Daily Search Forum Recap: October 6, 2022

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google Search Console’s Google Analytics 3 integration may be broken, query data is not being set. Google updated its local reviews guidelines to disallow “discouraging or prohibiting negative reviews, or selectively soliciting positive reviews from customers.” Google Ads will update its financial services policies and enforcement in the UK. Microsft Advertising announced a boat load of new features. And Google Search Console does not yet show data for Multisearch.

Search Engine Roundtable Stories:

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Other Search

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Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



Source: www.seroundtable.com

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