Search traffic isn’t just a metric — it’s a business model. Companies like HubSpot, Nerdwallet, and Zapier have built multimillion dollar empires on it. I’ve personally witnessed...
I studied the correlation between rankings and content scores from four popular content optimization tools: Clearscope, Surfer, MarketMuse, and Frase. The result? Weak correlations all around....
Google’s John Mueller says the Search team is “explicitly evaluating” how to reward sites that produce helpful, high-quality content when the next core update rolls out....
Google’s John Mueller answered whether having two sites could negatively affect search rankings. His answer is surprisingly applicable to different ways of interpreting the question. Can...
Google’s John Mueller answered a question on Reddit about what to do about an increase in spammy backlinks that are perceived as having a negative impact...
Knowing where you stand in organic search results is obviously something you want to do if you want to take your SEO seriously. And if you’ve...
In a recent social media statement, Google’s Search Liaison reminds that there’s no “perfect page” formula that websites must follow to rank well in search results....
No matter how often you work on your website, there will come a time where you’ll see fluctuations with your site’s performance — and worst comes...
Dominating search engine results and building online traffic largely boils down to a single, influential factor: keywords. Optimizing your pages for the right keywords is what...
If you want to increase the SEO performance of your website, the best place to start is by implementing SEO best practices. Here are 12 essential...