Google Ads now lets advertisers sync columns and segments across the same or different accounts, using MCC accounts. There is this option to let you choose which account to apply your preferences from in the Google Ads dashboard.

This was spotted by Natasha Kaurra and posted on Twitter, she said, “Spotted New Google Ad Feature: You can sync the same column set across all MCC Accounts.” Here is her screenshot:

I do not follow this level of detail in Google Ads, so I assume this is new. I did try to find examples of people who wrote about this and I could not find it.

I also assume this is something that can be pretty useful and a big time savings for some applications.

Forum discussion at Twitter.

It has actually been a couple of weeks since we last reported on a Google search ranking update, May 22/23rd, so it has been a while. But I am seeing new signs of another unconfirmed Google search algorithm ranking update today, around June 6th.

I am seeing both a spike in chatter within the SEO community and many of the tools are showing volatility today, June 6th.

As a reminder, we had reported on four previous unconfirmed Google Search ranking updates; one around May 22/23rd, then around May 17t, then on May 10th and the other around early May. There were some other signs of an update between but honestly, I did not cover it because not all the marks I track hit on those.

SEO Chatter

The ongoing WebmasterWorld thread and new comments over here started to pick up the changes. Here are some quotes from the SEO community on what they are seeing this morning:

Once again, a huge increase in traffic all day Sunday and Monday. Eight new high-budget customer inquiries were submitted from my website and also phone calls in less than 18 hours from across the USA, Europe, and Dubai. That’s after two weeks of almost no inquiries at all. If this pattern holds, it will be over by tomorrow, and then 10-14 more days of complete silence. Is anyone else seeing a huge increase of real traffic in the last 48 hours or so.

I was going to say this before, but every update you have ichthyous mirrors my own exactly. My site is a content-based blog, however. So yes, Sunday and Monday a jump in traffic from Google after a long ten days or so where it was suppressed. The ten days or so was also the longest stretch in a while where Google did not turn the taps back on. Usually, the throttled traffic had a daily rhythm to it.

Same here, I see inquiries again and some conversions. Traffic is increasing a bit (not yet covering the loss from last month but I’ll take it).

I have exactly the same pattern as you ichthyous, I had a 2 weeks of complete silence, nothing, no email, no conversion attempt (abandon cart). Totally dead. And since 1st of June started to come back little by little.

Today, again, the fluctuation is very high; every refresh is changing the SERP rankings. No next page links bug also coming often. My websites are dancing 1st page, 2nd page no proper traffic today

Something happening today, right? Currently, only 3 of the trackers are showing volatility, but seeing some chatter on forums in Japanese and Spanish… but not seeing anything in the English language… yet. Personally, my G traffic is down at least 55% in the last 16 hours… ?

Today, again, the fluctuation is very high; every refresh is changing the SERP rankings. No next page links bug also coming often. My websites are dancing 1st page, 2nd page no proper traffic today

Thank you for confirming it’s not just me seeing fluctuations and SERP anomalies, but sorry to hear you’re also not getting proper traffic.

Google Tracking Tools

Here is what the tools are showing and Mozcast, Algoroo and SERPstat might be one of the few picking it up.

Mozcast:

RankRanger (this should heat up in a couple of hours):

Semrush:

SERPmetrics:

Advanced Web Rankings:

Accuranker:

Cognitive SEO:

Algoroo:

SERPstat:

So it seems things are heating up a bit this morning, and we will continue to track it over the coming days…

Forum discussion at WebmasterWorld.

The Google Ads interface and advertising console is currently down. It has been down for the past 40 minutes or so, going down a bit after 9am ET.

The Google Ads status dashboard is currently showing everything is fine with Google Ads, but it is not. Advertisers are getting these 500 server errors when trying to load the Google Ads interface:

Here are some of the complaints on Twitter:

FYI #ppcchat it appears @GoogleAds is down. Right now there’s nothing indicating it on their status dashboard >> https://t.co/dQldndgRtr pic.twitter.com/OCOpmctS4j

— Brooke Osmundson (@BrookeOsmundson) June 6, 2023

Google Ads down… Rather annoying to say the least… #ppcchat pic.twitter.com/J27YwXEj1U

— Imageo (@imageolimited) June 6, 2023

Same here. Happy Tuesday lol

— Tim Jensen (@timothyjjensen) June 6, 2023

it’s going to be one of those days… #ppcchat pic.twitter.com/9bQaFZJoi6

— Nate Louis (@N8Louis) June 6, 2023

Why even have a status monitor if it doesn’t work? https://t.co/WOVlG0Y6Ll

— Greg Finn (@gregfinn) June 6, 2023

I suspect it will be back up soon but for now, just know it is not just you.

Forum discussion at Twitter.