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Google Says Linking To Multiple Providers In Product Reviews Might Give A Small Ranking Boost

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Google Shoes Boost

In Google’s fifth release of the product reviews update, Google added that linking to multiple sellers is part of the overall algorithm. Alan Kent from Google said yesterday on Twitter that when all else is equal, “linking to multiple providers might get a small boost.”

Reminder, Google wrote on this product reviews update, “include links to multiple sellers to give the reader the option to purchase from their merchant of choice.”

Lily Ray, an SEO, asked Alan Kent, a Googler, “Given that Google recommends linking to multiple sellers, what does this mean for informational affiliate sites that only link back to one company (e.g. travel affiliate programs)?”

Alan Kent from Google replied, “Yes. If there were two great sites with similarly great content, the one with reviews linking to multiple providers might get a small boost. But more often is the content quality will be different and dominate.”

Here are those tweets:

Glenn Gabe noted that last March Alan said this was not the case, by the way:

Update: See:

But again, when is it ever that all things are equal? It sounds to me that this linking to multiple sellers aspect is a tiny factor in this overall product reviews algorithm.

Forum discussion at Twitter.



Source: www.seroundtable.com

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Most SEOs Won’t Recommend Using AI To Write Content

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Ai Guy

A new Twitter poll shows that most SEOs do not yet feel comfortable recommending using AI to write client content. The poll asked, “Would you recommend using an AI writer to your clients?” Most SEOs said no.

Mordy Oberstein posted this poll on Twitter and there were over 600 votes. About 66% said no, they would not recommend an AI writer to their clients, the rest said yes, they would recommend an AI writer.

Here is the poll:

Do you think this poll is representative of the SEO industry?

Forum discussion at Twitter.



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Google Layoffs, DOJ Sues Google, Search Console Content Ideas & Google Optimize Going Away, Yahoo Search Comeback

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Google Layoffs, DOJ Sues Google, Search Console Content Ideas & Google Optimize Going Away, Yahoo Search Comeback

As I mentioned briefly last week, Google announced mass layoffs last week, and I discuss what I know so far about it. There are also reports that Google is pushing advertisers to use third-party resellers and not their internal staff. The DOJ sued Google again to break up its ad business. Microsoft announced its earnings, showing how Bing’s search ad growth continues to slow. Bing also may have had a search ranking algorithm update. Google Search Console content ideas beta feature may go away in March. Google Search Console Insights has an achievements section. Google confirmed a bug with some preferred languages in Google Search, and they blame mobile-first indexing. Google Ads had an outage on Monday morning that caused huge headaches. Google has no preferences between connected structured data and not connected structured data. Google will parse the image elements even when those elements are enclosed within other elements. Google published a new case study after 18 months, this one from Vimeo on video SEO. Google said generating tons of fake URLs on a site won’t cause SEO issues. Google Business Profiles now supports cars for sale inventory for US dealerships. Bing is testing infinite scroll. Google is testing two justifications in the local results. Google is also testing a new trusted store badge. Bing has a new menu for image search that uses a drop-down and adds explore and collect. Account-level negative keywords are now available on Google Ads. Google will sunset Google Optimize on September 30th. And it seems like Yahoo Search may be making a comeback to Search – that would be exciting. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

SPONSOR: This week’s video recap is sponsored by Duda, the Professional Website Builder You Can Call Your Own.

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New Google Trusted Store Badge Test

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Google Store Smile

Google is testing a new design for the trusted store badge in the paid shopping results. The Google Trusted Stores program to all U.S. merchants back in 2012, along with that came a badge in the search results to make those listings stand out.

FYI – here is how to qualify for this trusted store badge.

Brian Freiesleben spotted this new badge the other day and posted a screenshot on Twitter – here is that screenshot:

Google Trusted Store Badge New

Curently, the badge looks more like this version from last year:

click for full size

And the original one looked like this:

Google Trusted Stores AdWords Badge

Brian said on Twitter, “Would love to see Google add this to organic products from trusted merchants as well, but not sure if that’s likely.”

Forum discussion at Twitter.



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