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Google Says No SEO Benefit To Hosting On A CDN

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Google Says No SEO Benefit To Hosting On A CDN

Google’s John Mueller was asked if there is an SEO benefit to hosting on a CDN, a content delivery network. The short answer is no, as long as your host is fast, then you are fine – there is no added benefit to hosting on a CDN.

John Mueller added that if your crawl activity is slow and you have millions and millions of pages, speeding up your host or using a CDN can improve crawling and indexing, which indirectly impacts your rankings and thus SEO.

But John said “I don’t think it would have a big affect on Google at all in regards to SEO. The only affect that I can imagine that something might happen is what users end up seeing.” He added “it is not something that matters in terms of SEO” if your server is fast already.

He said this at the 2:50 mark in last Friday’s video:

Here is the transcript:

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Does putting a website behind a CDN improve ranking? We get the majority of our traffic from a specific country. We posted our website on a server located in that country. Do you suggest putting our entire website behind a CDN to improve page speed for users globally or is that not required?

So obviously you can do a lot of these things, I don’t think it would have a big affect on Google at all in regards to SEO. The only affect that I can imagine that something might happen is what users end up seeing.

And kind of what you mentioned, if the majority of your users are already seeing a very fast site website because your server is located there, then you are kinda of doing the right thing. But if of course if users in other locations are seeing a very slow result, because perhaps the connection to your country is not that great, then that is something you might have some opportunity to improve on. And you could see that as something kind of an opportunity in the sense that of course if your web site is really slow for other users, then it is going to be rare for them to go to your web site more often because it is really annoying to get there. Whereas if your web site is pretty fast for other users then at least they have an opportunity to see a reasonably fast web site which can be your web site.

So from that point of view there is something you can do improve your web site globally, then I think that is a good idea. I don’t think it is critical, it is not something that matters in terms of SEO, in that Google has to see a very quick site as well. But it is something that you can do to grow your website past just your current country.

Maybe one thing I should clarify, if Google’s crawling is really really slow then of course that can affect how much we can crawl and index the site. So that can an aspect to look into to. The majority of website I looked into, I do not see this as being a problem, with regards to any web site that isn’t millions and millions of pages large. So from that point of view, you can double check how fast Google is crawling in Search Console, in crawl stats and if that looks reasonable, even if it is not super fast, than I wouldn’t worry about that.

Forum discussion at YouTube Community.

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Source: www.seroundtable.com

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Google Writes In Court Document That Search Quality Continues To Improve

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Everything Is Fine Google

Google has posted its post-trial debrief document for the DOJ trial that talks about many different things, including stating that its search quality continues to improve. We covered its statement that Microsoft Bing Search had search quality issues earlier.

Greg Sterling posted about this on X, writing, “Google boldly claims in its “default search” antitrust post-trial brief that search quality has improved, not degraded.”

It is written throughout the document, but here are some clauses:

The undisputed evidence contradicts any assertion that Google has wielded monopoly power by degrading search quality or search ads quality below competitive levels. As Plaintiffs acknowledge, Google is the highest quality general search engine in the U.S. and has been since before Plaintiffs claim it began violating Section 2. FOF ¶ 1081. Google’s search quality has continuously improved over its twenty-five years as a search engine as Google has continuously innovated. FOF ¶¶ 79-106, 112-241, 695-760. And Google unceasingly strives to better its search quality, annually setting goals to improve its search quality as measured by IS score.

Google Court Doc Search Quality

In the introduction paragraphs, Google wrote:

These innovations have greatly improved search quality and powered extraordinary increases in search output—all at no cost to consumers.

The evidence conclusively established that Google is the highest quality, most popular search engine in the United States, with the highest general search engine advertising monetization.

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Google added:

Google’s decision to preserve features that have a positive impact on search quality while offering customizable settings to suit users’ privacy preferences is a reasoned business judgment consistent with a competitive marketplace, not a degradation of product quality that evidences monopoly power.

Google also wrote in this document that the “Barriers to Entry Are Not Significant and Are Falling Rapidly.”

This is worth a read if you have time over the weekend, you can download it over here.

People are asking me what this “IS score” is, well, Danny Goodwin mentioned it over here and it refers to Google’s own internal “information satisfaction” score.

Forum discussion at X.

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Daily Search Forum Recap: March 1, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google has new structured data carousel beta details for rich results. Google now lets you opt out of place entities in page insights. Google Business Profiles customer interactions updates every few days. Google wrote in a court document that its search quality has improved. Google AdSense has offerwall messages. I posted the weekly SEO video recap as well.

Search Engine Roundtable Stories:

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

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SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

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Google Ranking Volatility, Tons Of Google Bugs, Most Read Articles, Bing Deep Search & Quality & SEOs Not Loving Google

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Google Ranking Volatility, Tons Of Google Bugs, Most Read Articles, Bing Deep Search & Quality & SEOs Not Loving Google

We had two periods of Google Search ranking volatility this week, one last weekend and one on Thursday or so. Google court documents say search quality has improved and not degraded. Google dropped the see more results in the local panel this week for a period of time until it fixed that bug. Google also removed the news tab but that seemed like a bug also and was fixed. Google has a bug with the European hotel/travel results being hijacked. Google also broke the filetype search operator for a while. Google Analytics is seeing a lot of referral spam from Poland. There is new structured data carousel beta details. Google is testing a most-read articles carousel in the search results. Google is also testing popular opinions carousels. Google local panels is testing expandable menus. Google has this reviews disclaimer for “people like.” Google Analytics added new default Google Ads reports. Google Ads Performance Max placement reports to show the search partner network. Google Ads is testing limited by budget status color coding. Google Ads support reps may use Google Translate to chat with advertisers. Microsoft said it will bring back testing of Bing Deep Search. Google said that Microsoft tried selling Bing to Apple but Apple didn’t want it due to quality issues. A survey shows SEOs dislike Google more now than ever. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

Sponsored by BruceClay, who has been doing search marketing optimization since 1996 and also has an amazing SEO training platform.

Make sure to subscribe to our video feed or subscribe directly on iTunes, Apple Podcasts, Spotify, Google Podcasts or your favorite podcast player to be notified of these updates and download the video in the background. Here is the YouTube version of the feed. For the original iTunes version, click here

Search Topics of Discussion:

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