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Google Says Spammy Links From Porn Sites Are Not Something To Prioritize

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Google Handcuff Adult

Google has posted one of its Google SEO office-hours, this one was posted today, recorded in January, after the Google layoffs news, and one question asked was about if you should worry about spammy from porn sites and if they can cause bad for ranking in Google Search.

In short, Lizzi Sassman from Google said not really. She said, “This is not something that you need to prioritize too much since Google Systems are getting better at figuring out if a link is spammy.”

This is similar to what John Mueller of Google said in 2016, saying “Adult sites aren’t automatically spam, and links from them not automatically unnatural / problematic.” Of course, the question here is that we know the links are spammy and from adult sites. The question before was, the links were from adult sites and not necessarily spammy.

The question was asked and answered at the 5:20 mark in the video:

Here is the transcript:

Are spammy links from porn sites bad for ranking?

Anonymous is asking, I’ve seen a lot of spammy back links from porn websites linking to our site over the past month using the Google Search Console link tool. We do not want these. Is this bad for ranking and what can I do about it?

This is not something that you need to prioritize too much since Google Systems are getting better at figuring out if a link is spammy. But if you’re concerned or you’ve received a manual action, you can use the disavow tool in Search Console. You’ll need to create a list of the spammy links and then upload it to the tool. Do a search for disavow in Search Console for more steps on how to do this.

Later on in the video, there is a question about disavowing links in general. Google has downplayed the importance of disavowing over the years and this is related to this question, so here is that transcript:

Will disavowing links make my site rank better?

John: Jimmy asks, will disavowing spammy links linking to my website help recover from an algorithmic penalty?

So first off, I’d try to evaluate whether your site really created those spammy links. It’s common for sites to have random, weird links, and Google has a lot of practice ignoring those. On the other hand, if you actively built significant spammy links yourself, then yes, cleaning those up would make sense. The disavow tool can help if you can’t remove the links at the source. That said, this will not position your site as it was before, but it can help our algorithms to recognize that they can trust your site again, giving you a chance to work up from there. There’s no low effort, magic trick that makes a site pop up back afterwards. You really have to put in the work, just as if you did it from the start.

Forum discussion at Twitter.



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Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview, Apple Intelligence & More

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Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview, Apple Intelligence & More


For the original iTunes version, click here.

Google Search had more weekend volatility, surprise, surprise. Google responded more to the search leak around Navboost, clicks and user interactions. I interviewed Google’s Elizabeth Tucker on the March core update and much more. Google said you can recover from the helpful content update after a core update. Google spoke about fixing a few pages and how that can help, or not, with the helpful content update. Google said sometimes search experiments cause issues with Search. Google said you cannot completely disregard desktop for SEO. Google Search Console performance reports gain merchant listings for the image tab. Google added return policy structured data to the organization level. Google dropped home activity cards from Search. Google said the lastmod date in your XML sitemap is either trusted or not. Google said you should disallow crawling of action URLs. Google needs to fix product variant structured data. Google is testing organizing the search results. Google is testing shaded favicon, site name and URL in the top of the snippet. Google is testing local five packs. Google is testing QR codes in the local panels. Google Business Profile websites now completely 404. Bing is testing black review stars. Google is testing call and location extension new formats. Appel Siri is getting more useful with Apple Intelligence and ChatGPT. That was the search news this week at the Search Engine Roundtable.

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Daily Search Forum Recap: June 14, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google experiments sometimes cause problems for Google Search and they need to revert them. Google Business Profile websites now 404. Google Ads it testing new call and location extension formats. Google is testing a new from sources across the web snippets. SEO bloggers are the reason Googler’s don’t share as much, sorry. Plus, I posted the SEO video recap (in a daze).

Search Engine Roundtable Stories:


  • Search News Buzz Video Recap: Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview, Apple Intelligence & More


    Google Search had more weekend volatility, surprise, surprise. Google responded more to the search leak around Navboost, clicks and user interactions. I interviewed Google’s Elizabeth Tucker on the March core update and much more. Google said you can recover from the helpful content update after a core update…

  • Google: Sometimes Search Experiments Conflict Causing Issues


    In the last Search Off The Record podcast, Gary Illyes from the Google Search team said that sometimes issues can arise within the Google Search results due to two experiments that conflict with each other. He said at the 19:41 mark, “Very often there are experiments that need to be rolled back because two experiments might interact very badly with each other.”

  • Google Business Profiles Websites No Longer Load – 404


    Google Business Profiles websites, which stopped loading websites and began redirecting to the Google Business Profiles listing on Google Maps now completely 404 – as expected. It was supposed to stop working completely this past Sunday, but it did not stop working until later this week.

  • Google Tests New Call & Location Extension Ad Format


    Google may be testing a new call extension and location extension ad format. This format shows up as a carousel of links or buttons that you can scroll through below the ad snippet in the search results.


  • Google Tests Multiple Featured Snippets Under From Sources Across The Web


    Google is testing a new look for the “from sources across the web” search results feature. This one looks like the multiple features snippets look, with the perspectives design, but is titled under the “from sources across the web” search results.

  • I’m The Reason Googlers Don’t Reply With Nuance


    Did you know that SEO bloggers, like myself, are the reason you see fewer and less nuanced responses from Google Search reps? John Mueller from Google said so on Reddit, where he wrote, “Love the SEO news/bloggers, but it also means I can’t reply to things with nuance publicly.”



  • Google Dinosaur Eating A Baby


    Stan, the Google dinosaur, has a baby in its mouth, as if it is eating the baby. Stan is the Google dinosaur that is located at the GooglePlex, the Google Mountain View offices in California.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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Daily Search Forum Recap: June 13, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google is testing description overlays on local photos in the Google local pack. Microsoft Bing is testing black review stars. Google said we should not let Googlebot crawl action URLs. Google is testing larger fonts for the snippet title link and smaller fonts for the site links. Google updated GA4 attribution models to associate conversions better to paid search campaigns. Reminder, I am offline today and this newsletter was pre-written and scheduled.

Search Engine Roundtable Stories:


  • Google Fixes GA4 Attribution Models To Better Associate Conversions To Paid Search


    Google posted a notice that it fixed an issue where Google Analytics, GA4, would sometimes not credit the proper conversion attribution to the paid search campaign. Google said it will update the “attribution models in GA4 over the next two weeks to improve the accuracy of conversion credit for paid search campaigns.”

  • Google Tests Larger Fonts For Main Snippet Title Link & Smaller Font For Sitelinks


    Google is testing a larger font size for the main search result title link, followed by smaller fonts for that same snippet’s sitelinks. This was spotted a few days ago by both Umair Khan on X and Lily Ray on X.

  • Google: Disallow Crawling Of Action URLs (Buy Now, Sign Up, etc)


    Google posted a public service announcement saying you should disallow Googlebot from crawling your action URLs. Gary Illyes from Google posted on LinkedIn, “You should really disallow crawling of your action URLs. Crawlers will not buy that organic non-GMO scented candle, nor do they care for a wishlist.”

  • Bing Tests Black Review Stars In Search Results


    Microsoft is testing using black-colored review stars in its Bing Search results. This is instead of the yellow or orange review stars. I am not sure why they are testing it in black, but they are.

  • Google Local Pack Photos With Labels


    Google seems to be testing adding labels and descriptions on the photos within the local business profile listings. These are on both the carousel of images and on the detailed business profile page.

  • I’m Feeling Lucky Notebooks At Google


    Here are some colorful notebooks that say “I’m Feeling Lucky” that were spotted at the GooglePlex, the Google office in Mountain View.

  • Programming Note: Offline For Shavuot On Wednesday & Thursday


    This is a programming note that I will be completely offline for the holiday of Shavout/Shavous, from Tuesday night, June 11th, through late Thursday night, June 13th – I return Friday, June 14th. Any stories published here will be scheduled, written beforehand, and not written during the holiday hours.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.


Note: This was pre-written and scheduled to be posted today, I am currently offline for Shavout.



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