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Google Search Console Rich Results Report Event Location Warnings

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Google Search Console Rich Results Report Event Location Warnings


Google posted a notice that it will now show warnings in the Google Search Console rich results report for when your structured data does not define the location for an event. Google said it will “start enforcing location requirements for events.”

Google wrote “for events marked as virtual only (eventAttendanceMode = OnlineEventAttendanceMode), providing any physical locations will trigger a warning.” Google added that “for any event with a physical address, the address must be of type Place, not PostalAddress, or it will be an error.”

This might lead to an increase in errors or warnings for those who use event schema on their pages, Google said “therefore you might see an increase in errors and warnings in Event items on your site.”

During COVID, the event schema added virtual and postponed and cancelled and now with people going back to events, Google wants to start enforcing the location. The location can be virtual/online and if not, then a physical address.

Google started to show richer event results back in 2017. Google then added Search Console reports for event rich results in 2018.

Forum discussion at Twitter.





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60% Of SEOs Think Link Building Is Just As Effective Now As It Was In The Past

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60% Of SEOs Think Link Building Is Just As Effective Now As It Was In The Past

We have heard a lot from Google recently that links are just not as significant of a ranking factor in Google Search as they used to be. But 40% of SEOs still feel link building is as effective now compared to a few years ago. 60% of SEOs think it is less effective compared to a few years ago.

Here is the poll via Marie Haynes on Twitter; I took out the “see responses” votes:

We recently covered how a Google search quality rep said links are not as important today than it was years and years ago, we also covered that Google said links would likely become even less important in the future. And even Matt Cutts, the former Googler, said something similar about eight years ago and the truth is, links are weighted a lot less than it was eight years ago and that trend continues. A couple of years ago, Google said links are not the most important Google search ranking factor.

I know many SEO agencies do a lot of link-building work, so I am not surprised by the poll responses.

Forim discussion at Twitter.

Source: www.seroundtable.com

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