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Google Search Quality Rating Guidelines Not Designed For SEOs

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Google Search Quality Rating Guidelines Not Designed For SEOs


Google’s John Mueller posted a short post on Twitter that needs to be highlighted. He said “the quality raters guidelines are not guidelines for SEOs though.” We often forget that, these search quality raters guidelines are for the search quality evaluators, they were not specifically designed as guidelines for SEOs.

In fact, if you remember, Google only released them publicly in 2015 after years and years of failed efforts to keep them private. The documents use to be leaked out by someone within the search quality raters teams (contractors that Google did not employee directly) and the SEO world would then pick it up apart. We saw the first version leak in 2007/2008 and then numerous versions since then. Now, Google just said, let’s let anyone read it, so they publish them publicly over here – it was last updated last October.

That being said – we all need to remember, that while it is useful for SEOs to get in the mindset of what Google wants the search results to resemble, these were not designed for SEOs. Yes, Google has referenced these guidelines as something SEOs might want to look at. But again, for us to ask Google SEO related questions about the search quality raters guidelines, might be overstepping – being that they are not designed for SEOs but rather their raters.

It is just something to keep in mind. Don’t get me wrong, the guidelines is something every SEO should read fully at least once a year.

Forum discussion at Twitter.

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It Is Safe To Delete Your Disavow Link File If No Manual Actions Or History Of Link Schemes, Google Said

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It Is Safe To Delete Your Disavow Link File If No Manual Actions Or History Of Link Schemes, Google Said

Google’s John Mueller said it is probably safe to completely delete your link disavow file if you have not had manual actions for links before and/or you don’t have a history of link schemes on the site. He said, he would remove the disavow file because Google is good at ignoring typical spammy looking links that you do not build yourself.

This came up in the most recent Google SEO office hours at the 10:17 mark, John said “if you’re really sure that there’s nothing around like a manual action that you had to resolve with regards to these links, I would just delete the disavow file and move on with life and kind of leave all of that aside.”

He did add, you can and probably should download a copy of your disavow file, so you have a back up of it after you delete it. This way, if you do want to add it back, you can easily add it back. But in general, he said “I would just delete it and move on. There’s much more to spend your time on when it comes to websites than just disavowing these random things that happen to any website on the web.”

Here is the full transcript:

A question about links and disavows. Over the last 15 years i’ve disavowed over 11 000 links in total. I never bought a link or did anything unallowed like sharing. The links that I disavowed may have been from hacked sites or from nonsense auto-generated content. Since Google now claims that they have better tools to not factor these types of hacked or spammy links into their algorithms, should I just delete my disavow file? Is there any risk or upside or downside to to just deleting it?

So this is a good question, it comes up every now and then. And disavowing links is always kind of one of those tricky topics because it feels like Google is probably not telling you the full information. But from our point of view it’s actually like we do work really hard to avoid taking these kind of links into account. And we do that because we know that the disavow links tool is somewhat a niche tool and SEO know about it but the average person who runs a website has no idea about it.

And all of those links that you mentioned there are the kind of links that any website gets over the years and our systems understand that these are not things that you’re trying to do to kind of a game our algorithm. So from that point of view if you’re really sure that there’s nothing around like a manual action that you had to resolve with regards to these links, I would just delete the disavow file and move on with life and kind of leave all of that aside.

One thing I would personally do is just download it and make a copy so that you have kind of a record of what you deleted. But otherwise if you’re sure these are just kind of the normal crafty things from the internet, I would just delete it and move on. There’s much more to spend your time on when it comes to websites than just disavowing these random things that happen to any website on the web.

Here is the embed at the start time:

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Nice GIF from Glenn Gabe on this:

Forum discussion at Twitter.



Source: www.seroundtable.com

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