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Google Search Quality Rating Guidelines Not Designed For SEOs

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Google Search Quality Rating Guidelines Not Designed For SEOs


Google’s John Mueller posted a short post on Twitter that needs to be highlighted. He said “the quality raters guidelines are not guidelines for SEOs though.” We often forget that, these search quality raters guidelines are for the search quality evaluators, they were not specifically designed as guidelines for SEOs.

In fact, if you remember, Google only released them publicly in 2015 after years and years of failed efforts to keep them private. The documents use to be leaked out by someone within the search quality raters teams (contractors that Google did not employee directly) and the SEO world would then pick it up apart. We saw the first version leak in 2007/2008 and then numerous versions since then. Now, Google just said, let’s let anyone read it, so they publish them publicly over here – it was last updated last October.

That being said – we all need to remember, that while it is useful for SEOs to get in the mindset of what Google wants the search results to resemble, these were not designed for SEOs. Yes, Google has referenced these guidelines as something SEOs might want to look at. But again, for us to ask Google SEO related questions about the search quality raters guidelines, might be overstepping – being that they are not designed for SEOs but rather their raters.

It is just something to keep in mind. Don’t get me wrong, the guidelines is something every SEO should read fully at least once a year.

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Forum discussion at Twitter.





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Google Still Says Do Not Use Commas, Brackets Or Other Non Standard URL Encoding For Faceted Navigation

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Google Still Says Do Not Use Commas, Brackets Or Other Non Standard URL Encoding For Faceted Navigation


Google’s John Mueller confirmed that the search company’s 2014 guidance with faceted navigation remains true today – do not use non-standard URL encoding. That means do not use commas, brackets or other non-standard URL encoding in your URL structure.

Instead, use ampersands, equal signs, hyphens or other supported and standard URL encoded URLs for your fascinated navigation. This guidance is listed in Google’s blog post from 2014, here is a screenshot:

click for full size

John said on Twitter it is “still a bad idea” to use non-standard URL encoding for this purpose:

I still see many sites using these methods – I wonder why…

Forum discussion at Twitter.





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Google Maps Pins Testing Showing Review Snippets

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Google Maps Pins Testing Showing Review Snippets


Google Maps, the map interface, is testing displaying review snippets, short selected reviews, directly under the name of the business or organization in the map interface under the pin. This was spotted by Allie Margeson who said on Twitter “seeing review snippets get some prominence directly on the map and I like it!”

Here is her screenshot:

click for full size

Personally, I am not a fan of this, it seems to really clutter up the map interface a lot to me…

Allie added “Another reason to get keywords in your reviews.”

Do you like it? Even if you don’t and Google launches this, you better have some really nice short review snippets that Google can select.

Forum discussion at Twitter.





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Google Location Pack Shows Things To Do, Airports & Transit Stops

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Google Location Pack Shows Things To Do, Airports & Transit Stops


Google is testing a new layout for location packs that show things to do, airports and transit stops based on the location you are looking at. This is Google mobile search feature that Brian Freiesleben spotted and posted on Twitter.

Here is a GIF of it in action:

Now, things to do and these features were announced last May but I guess Google is trying it out in new areas?

Here is another example:

Forum discussion at Twitter.





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