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Google SEO For Copying Your Own Content To Repurpose On Other Sites

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Google’s John Mueller talked about how Google may perceive the practice of using your own content you already wrote on one site, and then copying it over to another site or two, with some tweaks to fit that site. Is this considered plagiarizing content? Is this doorway pages? Will the content do well?

The question came up at the 7:36 mark into the video from this Friday. The question was “Is Google okay with publishers plagiarizing their own content? For example, I wrote an affiliate article suggesting something for mom. Can I copy the content of that article to write more articles for maybe a sister or a wife or an aunt or a grandmother?”

Self Plagiarism?

The technical answer is this is really not considered plagiarism if you own the content. Meaning, you can’t plagiarize yourself. John said “so I don’t know like what what the full definition of plagiarizing is but it seems like if you’re re using your own content that’s not really plagiarizing, well at least the way that I understand it.”

Will Google Rank Self-Copied Content?

But in terms of how Google will treat content that you copy from one site to the next, well, that might not do too well – but you can do what you want. He said, just tweaking some words from content on one page and copying it over to a new page or new site, probably won’t add much value and might not rank well. He said “from from Google’s point of view if you’re taking content from your own website and publishing that again with some elements of the page change, that’s essentially up to you. And it’s something where my assumption is in many cases you’re not providing a lot of value by just copying the existing article and changing some of the words on it.”

He said it is probably not the best SEO strategy for you to take, John said “so my feeling is from a strategic point of view, probably you would be better suited writing something unique and compelling for those topics or to create one article that covers kind of these different variations. So that’s something kind of like from a strategic point of view that I would recommend.”

But again, you can do what you want, he said adding “But purely from a policy point of view i don’t think there’s anything specifically in the way of you taking individual articles and then making, I don’t know, a handful of copies of that. So that’s something where like from from a purely a practical point of view, that’s kind of up to you. But my recommendations really kind of make fewer articles that are actually really good.”

Doorway Pages

The one exception is if you are doing this with a doorway page mentality. He said “The one extreme case here that can pop up if you’re like really intensely copying your own content is that you end up creating doorway pages and that is essentially taking one piece of content and creating lots and lots of variations just with different words in it. And that’s something that would be against our webmaster guidelines so that’s something I would watch out for. And also that’s something where you’re creating a ton of really, I don’t know, lower quality, I don’t know, I would almost say junk pages for your website which is essentially just like fluff that doesn’t provide any unique value overall. And instead of kind of diluting the content of your website like that, I would recommend focusing on making the primary content of your website a lot stronger instead. So that’s kind of my recommendation there.”

The final point he said was “So if you’re asking is Google okay with it? Well it’s like you can do whatever you want on your website but that doesn’t mean that Google is going to value it.”

Here is the video embed:

Forum discussion at YouTube Community.

Source: www.seroundtable.com

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Microsoft Bing’s New BingBot Now Fully Live Today

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Bingbot

As a reminder, since April, Bing has been slowly testing a new BingBot user agent, slowly rolling it out to more percentages of crawls over the year. It should have rolled out to 100% of all crawls last month. But now Fabrice Canel said this week that it is near 100%, and an announcement is coming sometime today from Microsoft.

Fabrice Canel from Microsoft Bing wrote on Twitter, “We are near 100% and are proactively monitoring and rolling back any website having issues. Stay tuned for more communication Friday.”

Initially, Bing said it would be rolled out by Fall 2022, then January 2023. Maybe today is the day?

Here has been the rollout so far:

  • April 2022: Less than 5% of crawls
  • July 2022: 5% of all crawls
  • September 2022: 20% of all crawls
  • October 2022: 50% of all crawls
  • February 2023: New 100% of all crawls

Let’s see what Fabrice announces today.

Forum discussion at Twitter.

Update: Confirmed, it is fully live according to Fabrice on LinkedIn.



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Google’s CEO Sundar Pichai Confirms New Chat Based Search Feature

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Google mobile phone texting

Last night I reported on Search Engine Land, based on the Google earnings report and earnings call, that Google’s CEO Sundar Pichai has confirmed the search company will release a chat based search feature based on its own AI, LaMDA, in the coming weeks and months. Plus, there is a big new search event this Wednesday – so maybe we will hear about it there?

Yes, the other day we reported about Apprentice Bard, the reports of Google’s ChatGPT answer to OpenAI and Microsoft Bing.

Here is what Sundar said on the call:

Sundar Pichai said, “In the coming weeks and months, we’ll make these language models available, starting with LaMDA, so that people can engage directly with them. This will help us continue to get feedback, test, and safely improve them. These models are particularly amazing for composing, constructing, and summarizing. They will become even more useful for people as they provide up-to-date more factual information.”

Sundar Pichai said that he “first spoke about Google being an AI-first company” more than “six years ago.” “We have been preparing for this moment since early last year, and you’re going to see a lot from us in the coming few months across three big areas of opportunity; first, large models. We published extensively about LaMDA and PoN, the industry’s largest, most sophisticated model plus extensive work at DeepMind,” he continued to say.

During the question and answer period, Sundar added “We’ll be launching — we’ll — more as labs products in certain cases, beta features in certain cases and just slowly scaling up from there. Obviously, we need to make sure we’re iterating in public, these models will keep getting better, so the field is fast changing. The serving costs will need to be improved.”

“So I view it as very, very early days, but we are committed to putting our experiences, both in terms of new products and experiences, actually bringing direct LLM experiences in Search, making APIs available for developers and enterprises and learn from there and iterate like we’ve always done. So I’m looking forward to it,” he added.

Sundar goes on to add, “In terms of Search too, now that we can integrate more direct LLM type experiences in Search, I think it will help us expand and serve new types of use cases, generative use cases. And so I think I see this as a chance to rethink and re-imagine and drive Search to solve more use cases for our users as well. So again, early days, you will see us be bold, put things out, get feedback and iterate and make things better.”

Here is the event live stream on Wednesday:

Everyone is so ChatGPT crazed!

Forum discussion at Twitter.



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Google Algorithm Update, Yandex Search Factors Leaked, ChatGPT Craze (Bing/Google), Bing Lastmod & More Yahoo Search

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Google Algorithm Update, Yandex Search Factors Leaked, ChatGPT Craze (Bing/Google), Bing Lastmod & More Yahoo Search

In this week’s recap, I covered the unconfirmed Google update that seemed to impact product review sites but maybe more on January 26th. Yandex had a huge leak, and SEOs and marketers dug through the search engine’s source code. Google’s answer to ChatGPT might be Apprentice Bard using LAMDA Sundar Pichai of Google basically confirmed this. Google’s John Mueller blasted some links sellers. Google Search Console updated the video indexing report. Google said to try to nofollow site credit links in your footer. Google said spammy links from porn sites should not be a priority. Google said if you redesign your site, the rankings make go “nuts.” Google Search Console verification does not impact your rankings. Google said firewalls and CDNs are the biggest reason for why your site is blocking crawling. Google updated its canonicalization docs in a big way. Google said don’t use relative paths in your canonicals. I posted the big Google webmaster report for Friday. Microsoft Bing said the lastmod field in your sitemap file is critical. The new BingBot might go 100% today. Google Ads announcements and news seemed to have slowed since late last year. Google reported earnings that showed their ad revenue was down 3.6% year over year. Yahoo Search is really going to be making a comeback, I have more evidence. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

Sponsored by BruceClay, who has been doing search marketing optimization since 1996 and also has an amazing SEO training platform.

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