Connect with us

SEARCHENGINES

Google September 2023 Helpful Content Update Done Rolling Out

Published

on

Google Helpful Content Update Seo Desk

Google, at around 3 am ET this morning, announced that the September 2023 Google helpful content update has finished rolling out. It took about 14 days, starting on September 14, 2023, and completing today on September 28, 2023. This update really went after SEO-first content, which is why the SEO community is so heated about this specific update.

Technically, this update took 13 days and 11 hours to roll out as per the search status screen:

Google Search Status Hcu

Here are the X posts:

What The September 2023 Helpful Content Update Impacted

I believe this update was felt way more by the SEO industry than the average website owner, similar to when Google launched the Penguin update. It was what we all expected to happen from the first (August 2022) and second (December 2022) helpful content update but we simply did not see it until the third (September 2023) helpful content update.

Advertisement

Yes, this targeted content designed to rank well in search engines – search engine-first content (or maybe SEO-first content – if some want to call it that).

I know there are a ton of theories on what type of content this went after such as AI, low quality, unhelpful, etc. But it is all of that and more, including a mixture of that with horrible UX.

It took time for the impact to be seen because the tracking tools were unusually calm throughout most of the rollout of this update. We covered the heated SEO chatter around the damage this caused many SEOs on September 20th and Septmeber 26th.

Glenn Gabe said he did not see many tremors in the data, which is a tad unusual for Google updates:

As a reminder, Google is not rolling this update back, and we saw no signs of that happening. Although, the next version might be improved:

Advertisement

But this update felt like it impacted SEO-first content that was designed to rank well for search engines first and foremost. Of course, we can all debate if that type of content is helpful but did your clients hire you (SEOs) to create content that is helpful or that ranks well in search engines?

September 2023 Google Helpful Content Update Quick Facts

Here are the most important things that we know right now in short form:

  • Name: Google September 2023 Helpful content update
  • Launch Date: September 14 at 4:20 pm ET
  • Rollout: Finished rolling out on September 28 at 3:00 am ET
  • Targets: It looks at content that was created to rank well in search over help humans
  • Search Only: This currently impacts Google Search and Google Discover.
  • Penalty: Google did not mention penalty but this update does seem to feel like a penalty for sites that will be hit by it
  • Promotes: This update promotes helpful content but soon will also demote unhelp content.
  • Sitewide: This is a sitewide algorithm, so the whole site will be impacted by this update
  • Not a core update: Many are going to say this is a core update, it is not.
  • Global and all languages: This is no longer just for English-language content, it is now all languages and global.
  • Impact: Google would not tell me what percentage of queries or searches were impacted by this update but Google did tell me it would be “meaningful.” Also, Google said this will be felt more for online-educational materials, entertainment, shopping, and tech-related content.
  • Recover: If you were hit by this, then you will need to look at your content and see if you can do better with Google’s advice below
  • Refreshes: Google updates the scores constantly here but there is a timeout period, and a validation period and it can take several months to recover from this update.

Note there were a number of big documentation changes with this update but not all those help document changes were implemented in this update. For example, it did not target third-party hosted content techniques, that is coming later.

Previous Helpful Content Update Impact

Here is the list of the previous Google helpful content updates:

SEO Chatter

I covered a lot of the SEO chatter in my previous stories, in the what was impacted section above. Here is some of the chatter that we did not cover posted after my latest stories on this update:

Hi, my website traffic has dropped by 50% after 4 years of consistently climbing. Adsense earnings have dropped by 50%, too.

We’ve been hit as well, although not as massively as others.

Slowly it’s getting a bit annoying, first the traffic from Google increased now it’s dropping again. They don’t know what they want. Since about 16 o’clock the traffic of Google is practically dead. The last few days the traffic was not so good, but at least it was there.

Sad. I just told my writers to accept a cut down on articles or to leave. Do you, truly, think that these updates will ever end? I cannot keep paying these writers with these updates damaging the revenue. Yet they are so consistent. No wonder I dislike Google. Really wish there was an alternative. I was +10% yesterday. Now the traffic has, once again, dropped. The growth is not consistent so I never know what revenue to expect. I certainly will not be meeting my personal target this month. Why didn’t G just place both the August and September updates into one huge update? Who is to say October, November or even December won’t have updates?

It’s early, I know, but I see a significant improvement this morning. Has anyone else noticed positive movement today?

Nope, 13+ hours and at 30%, very, very slow.

Huge traffic loss on Google in September but many of our site’s posts / pages are still ranking near the top of Bing and Duck Duck Go for specific keywords. We’re noticing more and more users are starting to move to other search engines. Some or our competitors are now ranking on the first page of Google with old pages that haven’t been updated in years so we’re back to the idea that pages that are updated are going down in rank. Since we have to update pages if there are errors, new images and new information, we will have to continue to update pages despite the fact that Google has decided to view that as fake fresh content. I can see why another poster has had to let some of their content writers go as a result of this flawed update.

Yes, this update has also negatively affected my mental health. Extreme anxiety, stress, and depression. I’m autistic and I can’t work in a normal “day job” so I can’t just “go get a job” instead of my online business. I’ve lost around 35% of traffic. Yesterday’s stats showed almost -50%.

Oh here we go again…ranking is higher and more top 3 ranking terms than ever, but traffic for some of my main landing pages is down 53%-76% today. Here is what I have found is the culprit:

October 2022 spam update that took 80 to 90% of my traffic has been 100% reversed, back to normal, and then some.

This also occurred 30 mins before they announced HCU ended lol, what timing.

Advertisement

Now to be re-spanked in October 2023 spam update… Maybe spank all the Russians, Indians, Indonesians, and Chinese translating my content 1 to 1 with my images first Google before hitting the legit source that’s helpful.

There have been no sales for several days, traffic has dropped by over 50%. Yesterday was their birthday, I hope this will be their last year of operation. God help me.

Same here. We are 20+ year old ecom, even repeat customers have gone, probably because they have no enquires either! We have a blog with technical info, in the past 24 hrs that is the only traffic we get! Any buyer intent traffic is GONE. Must be just a coincidence right, just keep making great content!

That is just some of the new chatter from WebmasterWorld and new comments here.

Google Search Rank Tracking Tools

Here is what the Google tracking tools showed over the rollout period of this update:

Semrush:

click for full size

SERPmetrics:

click for full size

Advanced Web Rankings:

Advertisement

click for full size

Accuranker:

click for full size

Mozcast:

click for full size

Cognitive SEO:

click for full size

Algoroo:

click for full size

RankRanger:

click for full size

SERPstat:

Advertisement

click for full size

Wincher:

click for full size

SERPwoo:

click for full size

SEOClarity:

click for full size

As you can see, most were pretty calm and even the spikes of volatility were not any more heated than the past few months of normal Google volatility that these tools reported on.

So what do you all think about this latest Google helpful content update? Did it do what you expected? Are you upset with the update? Are you happy?

Forum discussion at X and WebmasterWorld.

Advertisement



Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

SEARCHENGINES

Google Ranking Volatility, Tons Of Google Bugs, Most Read Articles, Bing Deep Search & Quality & SEOs Not Loving Google

Published

on

Google Ranking Volatility, Tons Of Google Bugs, Most Read Articles, Bing Deep Search & Quality & SEOs Not Loving Google

We had two periods of Google Search ranking volatility this week, one last weekend and one on Thursday or so. Google court documents say search quality has improved and not degraded. Google dropped the see more results in the local panel this week for a period of time until it fixed that bug. Google also removed the news tab but that seemed like a bug also and was fixed. Google has a bug with the European hotel/travel results being hijacked. Google also broke the filetype search operator for a while. Google Analytics is seeing a lot of referral spam from Poland. There is new structured data carousel beta details. Google is testing a most-read articles carousel in the search results. Google is also testing popular opinions carousels. Google local panels is testing expandable menus. Google has this reviews disclaimer for “people like.” Google Analytics added new default Google Ads reports. Google Ads Performance Max placement reports to show the search partner network. Google Ads is testing limited by budget status color coding. Google Ads support reps may use Google Translate to chat with advertisers. Microsoft said it will bring back testing of Bing Deep Search. Google said that Microsoft tried selling Bing to Apple but Apple didn’t want it due to quality issues. A survey shows SEOs dislike Google more now than ever. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

Sponsored by BruceClay, who has been doing search marketing optimization since 1996 and also has an amazing SEO training platform.

Make sure to subscribe to our video feed or subscribe directly on iTunes, Apple Podcasts, Spotify, Google Podcasts or your favorite podcast player to be notified of these updates and download the video in the background. Here is the YouTube version of the feed. For the original iTunes version, click here

Search Topics of Discussion:

Advertisement

Please do subscribe on YouTube or subscribe via iTunes or on your favorite RSS reader. Don’t forget to comment below with the right answer and good luck!

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SEARCHENGINES

Early Signs Of Another Google Search Ranking Update On February 28/29

Published

on

Google Logo Ranking Rocks Falling

I am seeing early signs of a possible Google Search ranking algorithm update starting yesterday, February 28th, and into today, February 29th. The chatter started to spike yesterday amongst the SEO community and some of the third-party rank tracking tools are showing a spike in volatility.

Again, Google has not confirmed an update in over 16-weeks now but we have had plenty of unconfirmed Google search ranking algorithm updates since then, including a weird one this past weekend.

Keep in mind, we are all waiting patiently for the next big Google update that Google has been promising since November.

So what are we seeing related to this possible unconfirmed Google Search update?

Google Tracking Tools:

Let’s start with what the tools are showing:

Advertisement

SERPmetrics:

Serpmetrics

Semrush:

Semrush

Accuranker:

Accuranker

Mangools:

Mangools

SimilarWeb:

Similarweb

Mozcast:

Advertisement

Mozcast

Advanced Web Rankings:

Advancedwebranking

Wincher:

Wincher

SERPstat:

Serpstat

Cognitive SEO:

Cognitiveseo

Algoroo:

Algoroo

Some of the tools have not yet updated for the day, so I may come back here to update them later.

Advertisement

SEO Chatter

The SEO chatter is just starting up and most of the chatter I am seeing is coming from the comments area here (I’ll weed out the noise for you by embedding the relevant comments here) and some from WebmasterWorld:

Had a week (again) of amazing conversions – today, just dropped like a rock…here we go.

Anyone else experiencing low Traffic today??

Awful today. After 2 reasonable days

Yes. This week has been horrendous since Monday. I’ve hit the lowest low since September.

Google traffic was better than usual on Sunday and Monday, normally traffic is almost dead from Saturday to Monday. Today, however, things are looking bad. Google traffic so far is significantly lower than usual on a Tuesday. This back and forth is really getting on my nerves.

On Sunday I also noticed uphill traffic, then today when I woke up it was -20% and now -7%. They just move a paa higher or lower and the traffic suffers

Same here…Sunday and Monday very strong traffic. Tuesday off a cliff again. USA traffic is -22% at 4:30pm. The question is, when traffic is high is it converting?

Yesterday was a miserable day for me, as I expected. -43% compared to Sunday and Monday. Sistrix shows a drop of 5.1% for my website in its visibility index today. A look on my direct competitors shows that they have been hit even harder. Other websites that I monitor have also fallen sharply.

Maybe whatever rolled out over the past weekend reverted in some way?

Forum discussion at WebmasterWorld.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SEARCHENGINES

Daily Search Forum Recap: February 27, 2024

Published

on

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google’s local pack dropped the ability to see more results, for 16+ hours. Google Search’s travel/hotel listings are being hijacked in the EU regions. Google Analytics 4 now has a new default Google Ads report. Google Ads now color codes the limited by budget status. Microsoft wanted to sell Bing Search to Apple but Apple said it had quality issues, Google said.

Search Engine Roundtable Stories:


  • Google Drops Link To See More Local Results From Search Results


    Google has dropped the “more places,” “view all” and links to see more local results from the local pack, the places box, in the Google Search results. This happened last night around 5 pm ET, and I thought it was a bug, but so far, Google has not yet fixed the issue.

  • Google Europe Search Hijacking Bug With TripAdvisor, Booking, Hotel.com & More


    Google Search may have a bug in the European regions with hotel listings being hijacked by spammy sites. Google will show TripAdvisor, Hotels.com, Booking.com and other legit sites in its search results but when you click on those listings, you’re taken to a different site, a spammy site.


  • Report: Microsoft Tried Selling Bing To Apple But Search Quality Issues Held It Back


    According to a court filing by Google, Microsoft tried to sell Bing, its search engine, to Apple but Apple did not want it because of search quality issues and lack of investment. Plus, Microsoft pitched Apple to make Bing the default search engine but that was rejected as well.

  • Google Analytics Adds New Default Google Ads Report


    Google Analytics seems to have added a new default Google Ads report to the performance reporting section. This is if you have linked your Google Analytics 4 profile with your Google Ads account.

  • Google Ads Limited By Budget Status Now Color Coded


    Google Ads now will use colors, like yellow and red background highlights, for the “limited by budget” status column. I assume a yellow indicator color is not as limited as a red indicator color.


  • Google Photos Sprinkle Waffle


    Here is an old photo I just recently found on Instagram but is from way back in 2015. It is of a fancy looking waffle in a Google Photos box, it looks delicious but by now I am sure it is pretty hard to eat.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Advertisement

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

Advertisement



Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending

Follow by Email
RSS