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Google Signed Exchanges For Desktop, Top Stories and News Live

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Google Signed Exchanges For Desktop, Top Stories and News Live

As you may remember, back in April Google said it is bringing signed exchanges support to desktop. Well that launched on Friday, July 8th. Signed exchanges in Google Search for desktop, top stories, news and more are live.

Desktop

Google said Signed Exchanges will now be available for desktop cross-origin navigations on Chromium browsers. This means that you can use Signed exchanges (SXG) to also cache and prefetch the desktop version of your site. Google estimates will double Signed exchanges coverage of your site’s visits.

Enabling Signed Exchanges for the desktop version of your site does not require any additional work on your part. This feature is already supported on both Cloudflare’s easy-to-use Automatic Signed Exchanges tool and the open source SXG toolkit.

Top Stories and News

Starting this month, Google Search is expanding this support to also include navigations from Top Stories and News. Note that while SXG does not impact ranking or selection criteria on Google Search, it does have the ability to improve your site’s Core Web Vitals, LCP in specific (which is a super light weight ranking signal).

Google said “this feature requires no additional work on your part to enable and will be available automatically to both existing and new adopters.”

Server Side Personalization

Google added Dynamic SXG, a new feature that allows you to selectively enable SXG for visits from cookieless users only on Chromium. Logged in navigations, with server-side personalization, will continue to serve non-SXG versions of your site.

Forum discussion at Twitter.

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Source: www.seroundtable.com

SEARCHENGINES

Will Google Lens Come To Google Search Console Reporting

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As Google Lens becomes more and more popular, SEOs are asking, will we be able to see what traffic we get from Google Lens in Google Search Console? The answer is that Google Search Console currently does not support showing Google Lens traffic or data and likely won’t in the foreseeable future.

John Mueller of Google was asked about this and he said on Twitter “Regarding Search Console, my feeling is it would need to be in a separate report, and Lens is probably still too new to be in a place where it won’t change significantly. John did add that this is “something Search Console can report on in the same way for the long term.”

Here are those tweets in context:

So I really wouldn’t expect much from Google Search Console and Google Lens here anytime soon but we can keep on asking.

Oh, by the way, Google Lens is just magical.

Forum discussion at Twitter.

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Source: www.seroundtable.com

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