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Google Tells Recipe Bloggers To Ensure Key Parts Of Recipe Are Easy To Access

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Frustrated Woman Cooking Kitchen Google Logo

Google’s Search Liaison, Danny Sullivan, posted that he is aware of the complaints about recipe pages being too long and hard to find the ingredients and directions. He added that this is something content producers might want to keep in mind. “If you want to appeal to that audience, you might want to ensure your recipes are helpful in that way, easy access to the key parts,” he added. Initially the word “appeal” was “appear” but Danny corrected that, just a heads up.

To me, this seems like some sort of warning about an upcoming Google search algorithm update that might target those really longwinded, SEO-written, recipe blogs and pages.

Danny Sullivan wrote on X, “I will add that I well know the complaints that recipe pages sometimes go really long while some people just want to get to the ingredients. I think that’s something content producers might want to keep in mind. If you want to appear to that audience, you might want to ensure your recipes are helpful in that way, easy access to the key parts.”

This was in response to a question posted that read, “Help me understand Danny! RE recipe sites: in theory the user wants a recipe and that’s it. No fluff. No tweaks. But will Google really rank (and know how to) a stripped back barebones list of ingredients and method?”

Danny Sullivan replied, “Some people want just a list of ingredients. Some people want recipes from people or places they might recognize. Some people might want a recipe along with some background about the recipe, what it means to the person who is sharing it and so on. All people don’t want the exact same things. Our systems try to show what seems generally helpful.”

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Then he added the warning about the fluff, which is something Google spoke about a year ago, saying, fluff content is hard for Google to understand.

“But if someone wants to tell you more about their recipe because they want to, because it’s important to them, because they think that’s useful to them and their readers — that’s up to them. That should be respected,” he then added.

Then he says it is not about the length, “We’re certainly not saying don’t write a recipe long or short. We’re saying, as with any content, just write it in a way that makes sense for people first. That also means don’t just add stuff because you somehow heard we want “long” copy and so on.”

Do you think this is a warning to recipe bloggers to get to the point?

Forum discussion at X.

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SEARCHENGINES

Daily Search Forum Recap: March 1, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google has new structured data carousel beta details for rich results. Google now lets you opt out of place entities in page insights. Google Business Profiles customer interactions updates every few days. Google wrote in a court document that its search quality has improved. Google AdSense has offerwall messages. I posted the weekly SEO video recap as well.

Search Engine Roundtable Stories:

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

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SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

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SEARCHENGINES

Google Ranking Volatility, Tons Of Google Bugs, Most Read Articles, Bing Deep Search & Quality & SEOs Not Loving Google

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Google Ranking Volatility, Tons Of Google Bugs, Most Read Articles, Bing Deep Search & Quality & SEOs Not Loving Google

We had two periods of Google Search ranking volatility this week, one last weekend and one on Thursday or so. Google court documents say search quality has improved and not degraded. Google dropped the see more results in the local panel this week for a period of time until it fixed that bug. Google also removed the news tab but that seemed like a bug also and was fixed. Google has a bug with the European hotel/travel results being hijacked. Google also broke the filetype search operator for a while. Google Analytics is seeing a lot of referral spam from Poland. There is new structured data carousel beta details. Google is testing a most-read articles carousel in the search results. Google is also testing popular opinions carousels. Google local panels is testing expandable menus. Google has this reviews disclaimer for “people like.” Google Analytics added new default Google Ads reports. Google Ads Performance Max placement reports to show the search partner network. Google Ads is testing limited by budget status color coding. Google Ads support reps may use Google Translate to chat with advertisers. Microsoft said it will bring back testing of Bing Deep Search. Google said that Microsoft tried selling Bing to Apple but Apple didn’t want it due to quality issues. A survey shows SEOs dislike Google more now than ever. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

Sponsored by BruceClay, who has been doing search marketing optimization since 1996 and also has an amazing SEO training platform.

Make sure to subscribe to our video feed or subscribe directly on iTunes, Apple Podcasts, Spotify, Google Podcasts or your favorite podcast player to be notified of these updates and download the video in the background. Here is the YouTube version of the feed. For the original iTunes version, click here

Search Topics of Discussion:

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Please do subscribe on YouTube or subscribe via iTunes or on your favorite RSS reader. Don’t forget to comment below with the right answer and good luck!

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Early Signs Of Another Google Search Ranking Update On February 28/29

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Google Logo Ranking Rocks Falling

I am seeing early signs of a possible Google Search ranking algorithm update starting yesterday, February 28th, and into today, February 29th. The chatter started to spike yesterday amongst the SEO community and some of the third-party rank tracking tools are showing a spike in volatility.

Again, Google has not confirmed an update in over 16-weeks now but we have had plenty of unconfirmed Google search ranking algorithm updates since then, including a weird one this past weekend.

Keep in mind, we are all waiting patiently for the next big Google update that Google has been promising since November.

So what are we seeing related to this possible unconfirmed Google Search update?

Google Tracking Tools:

Let’s start with what the tools are showing:

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SERPmetrics:

Serpmetrics

Semrush:

Semrush

Accuranker:

Accuranker

Mangools:

Mangools

SimilarWeb:

Similarweb

Mozcast:

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Mozcast

Advanced Web Rankings:

Advancedwebranking

Wincher:

Wincher

SERPstat:

Serpstat

Cognitive SEO:

Cognitiveseo

Algoroo:

Algoroo

Some of the tools have not yet updated for the day, so I may come back here to update them later.

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SEO Chatter

The SEO chatter is just starting up and most of the chatter I am seeing is coming from the comments area here (I’ll weed out the noise for you by embedding the relevant comments here) and some from WebmasterWorld:

Had a week (again) of amazing conversions – today, just dropped like a rock…here we go.

Anyone else experiencing low Traffic today??

Awful today. After 2 reasonable days

Yes. This week has been horrendous since Monday. I’ve hit the lowest low since September.

Google traffic was better than usual on Sunday and Monday, normally traffic is almost dead from Saturday to Monday. Today, however, things are looking bad. Google traffic so far is significantly lower than usual on a Tuesday. This back and forth is really getting on my nerves.

On Sunday I also noticed uphill traffic, then today when I woke up it was -20% and now -7%. They just move a paa higher or lower and the traffic suffers

Same here…Sunday and Monday very strong traffic. Tuesday off a cliff again. USA traffic is -22% at 4:30pm. The question is, when traffic is high is it converting?

Yesterday was a miserable day for me, as I expected. -43% compared to Sunday and Monday. Sistrix shows a drop of 5.1% for my website in its visibility index today. A look on my direct competitors shows that they have been hit even harder. Other websites that I monitor have also fallen sharply.

Maybe whatever rolled out over the past weekend reverted in some way?

Forum discussion at WebmasterWorld.

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