Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Microsoft Advertising has officially added Copilot to help advertisers using AI. Tuta complained to regulators over its ranking drop with the Google core update. We saw the same person rank in Google Search with multiple entities. Google renames product sites to product websites. Google Search App has a neat screenshot feature. I am offline today, all these stories were pre-written and scheduled, including this newsletter.

Search Engine Roundtable Stories:

• 
  Copilot Now In Microsoft Advertising Platform
  
  
  Microsoft announced the general availability of Copilot in the Microsoft Advertising Platform. This means you can now use Copilot (Microsoft’s AI) natural language conversational chat, asset recommendations, and image asset creation in the Microsoft Advertising platform.
• 
  The Same Person With Multiple Entities In Google Search
  
  
  Last week, Shameem Adhikarath shared an example of an individual that shows up twice as two different entities in Google Search. It is like maybe Google was fed two distinct entities for the same person and now Google is showing both of them, with the same name and same query.
• 
  Tuta Complains To EU Regulators Over Google March 2024 Core Update Ranking Drop
  
  
  Tuta Mail, a popular encrypted email service, complained to European Union tech regulators that Google dropped its rankings for all sorts of keyword phrases with the Google March 2024 core update. Tuta is upset they no longer rank for [encrypted email] after this update.




• 
  Google Search App “Send A Link To This Page” When You Take A Screenshot
  
  
  One of my pet peeves is when people send me screenshots of pages they want me to read and do not include the URL to that page. Well, the Google Search app is trying to solve that issue by telling the person who took a screenshot to “Send a link to this page” by clicking a big blue “Share” button.
• 
  Google Renames Product Sites To Product Websites
  
  
  Google has renamed the Product Sites search filter to Product Websites. These only really show up in the European regions and starting last week, Google renamed “Sites” to “Websites.”
• 
  Slimmer Google Dog Tag
  
  
  We have seen numerous dog tags for Dooglers, Google dogs, before. But this one looks slimmer than the old dog tags. I found this new photo of a Doogler and you can see the small Google collar tag.
• 
  Programming Note: Offline For Last Days Of Passover
  
  
  This is a programming note that I will be completely offline for the last days of the Passover holiday. The last days of Passover are on Monday and Tuesday, April 29th and 30th. Any stories published here will be scheduled and written beforehand and not posted live.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Industry & Business

• xAI, Elon Musk’s OpenAI rival, is closing on $6B in funding and X, his social network, is already one of its shareholders, TechCrunch
• Google plans $3 billion data center investment in Indiana, Virginia, Reuters
• Google to expand hardware R&D team in Taiwan, Nikkei Asia
• Investors Cheer AI Spending Boom in Big Tech—Just Not at Meta, Wall Street Journal
• Sundar Pichai Celebrates Googleversary, completes 20 years at Google, News9live

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:

Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

Note: This was pre-written and scheduled to be posted today, I am currently offline for Passover.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google’s March 2024 core update completed on April 19th, Google just didn’t confirm it until a week later. Google said its spam reporting tool will add site reputation abuse after May 5. Google responded to concerns over the Chrome IP masking and how it will impact advertisers. Google Knowlwdge Panels has translated sections. Apple Business Connect gains actions with links. Google AI is writing some knowledge panels. I am offline today, all these stories were pre-written and scheduled, including this newsletter.

Search Engine Roundtable Stories:

• 
  Google March 2024 Core Update Finished April 19th (A Week Ago)
  
  
  The Google March 2024 core update finished a week ago and Google did not tell us until today. It finished officially on April 19, 2024, and took 45 days to roll out after starting on March 5, 2024. Google also said this helped reduce low-quality and unoriginal content in search results by 45%, which is up from their estimate of 40%.
• 
  Google Spam Reporting Tool To Gain Site Reputation Abuse
  
  
  Danny Sullivan, Google’s Search Liaison, said that the search company will add the upcoming site reputation abuse policy to the spam reporting tool when the policy begins to be enforced. So sometime after May 5, 2024, the report spam form will gain a new option to report site reputation abuse.
• 
  Google Responds To Concerns Over Chrome IP Masking
  
  
  
  
  A week ago, Anu Adegbola wrote a fabulous piece on some new privacy changes that may be coming to Google Chrome in the future named Chrome IP masking and how that may impact advertisers. Ginny Marvin, the Google Ads Liaison, responded to those concerns, saying, “Chrome has not made any recent updates to its IP protection proposal.”
• 
  Google Knowledge Panel With Auto-Translated Texts
  
  
  Google is auto-translating some of the content within the Google Knowledge Panels and blocks. So if you are in a location where you don’t only speak English, Google may show you your local language as an additional block of text in the knowledge panel.




• 
  Apple Business Connect Actions: Add Links To Apple Maps Local Listing
  
  
  Apple Business Connect now lets you add links to your local listings that show up in Apple Maps. This is under the “actions” section that enables customers to order food, buy tickets, schedule an appointment, and more.
• 
  Google AI Writing Some Search Knowledge Panels
  
  
  Google has for a long time used AI to write some knowledge panels. But now Google is labeling some of these AI written knowledge panels with “Al overviews are experimental” as a disclaimer. This may show up for both SGE and non-SGE results, I believe.
• 
  Google Maps Pigeon People
  
  
  I am not sure where this first started but in Japan there is this group of people who dress up as pigeons when the Google Maps street view cameras drive by.
• 
  Programming Note: Offline For Last Days Of Passover
  
  
  This is a programming note that I will be completely offline for the last days of the Passover holiday. The last days of Passover are on Monday and Tuesday, April 29th and 30th. Any stories published here will be scheduled and written beforehand and not posted live.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:

Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

Note: This was pre-written and scheduled to be posted today, I am currently offline for Passover.

This is a programming note that I will be completely offline for the last days of the Passover holiday. The last days of Passover are on Monday and Tuesday, April 29th and 30th. Any stories published here will be scheduled and written beforehand and not posted live.

I will be completely offline, so any social media posts, tweets, anything coming from this site or my social channels are all scheduled beforehand.

I won’t be able to reply to comments, remove spam or break any stories on those days. I will catch up when I get back online.

Feel free to check out the archives or catch up with the weekly videos or just browse the search pics. Oh, and if you have nothing to do, feel free to subscribe to my YouTube channel.

For more on this holiday, check out Wikipedia.

For all those celebrating the holiday – have a good one and I’ll be back on Wednesday.