Google Shopping is testing a new AI Overview answer titled “Researched with AI – Experimental.” This seems to pull together reviews for specific products based on Google Gemini AI.

I am told this was displayed in the Google Shopping interface for the query [TV] – I cannot replicate this.

But Khushal Bherwani shared a couple screenshots on X – here are one of those screenshots:

Bordie Clark was then able to replicate this and post this video of it in action:

Whoa, Google is now testing out a researched with AI experiment within the Shopping tab. This was first discovered by @b4k_khushal. The experience involved an AIO-type summary appearing at the top with product suggestions included. cc @rustybrick Details: https://t.co/WupmipgeQg pic.twitter.com/VpPl9SBS0n

— SERP Alert (@SERPalerts) October 7, 2024

Here are more:

🆕 Google testing “Researched with AI · Experimental” in shopping search with big More button pic.twitter.com/CLajfEO0iM

— Khushal Bherwani (@b4k_khushal) October 7, 2024

This seems to replace the “AI Overview” with this “Researched with AI” specifically in Google Shopping. Although, it looks a lot like an AI Overview, just with a different title.

Forum discussion at X.

Google announced a bunch of new AI Search features including search ads finally rolling out to AI Overviews, the new link format rolling out, AI-organized search results, new AI shopping features, Google Lens and more.

Of course, Google announced this when I am offline, but at least I got a heads up a few hours prior. So I was able to write it up for Search Engine Land and here and schedule it.

Ads In Google AI Overviews

Google‭ Search‬‭ and‬‭ Shopping‬‭ Ads are now rolling out to AI Overviews. These ads will have the “Sponsored” label on them, like other search ads. Google said these ads now‬‭ available‬‭ for‬‭ mobile‬‭ users‬‭ in‬‭ the‬‭ US after several months of testing.

“People‬‭ have‬‭ been ‬‭fidning the‬‭ ads‬‭ within‬‭ AI‬‭ Overviews‬‭ helpful‬‭ because‬‭ they‬‭ can‬‭ quickly‬‭ connect‬‭ with‬‭ relevant‬‭ businesses,‬‭ products‬‭ and‬‭ services‬‭ to‬ take‬‭ the‬‭ next‬‭ step‬‭ at‬‭ the‬‭ exact‬‭ moment‬‭ they‬‭ need‬‭ them,” Google wrote.

Here is a screenshot of the ads in the AI Overviews, which look like they are under the AI Overviews:

Google is also rolling out Shopping‬‭ Ads‬‭ through‬‭ Google‬‭ Lens. Shopping‬‭ ads‬‭ will‬‭ appear‬‭ above‬‭ and‬‭ alongside‬‭ visual‬‭ search‬‭ results‬‭ by‬‭ the‬‭ end‬‭ of‬‭ the‬‭ year.‬

Google wrote, “For‬‭ example,‬‭ let’s‬‭ say‬‭ you’re‬‭ shopping‬‭ at‬‭ a‬‭ mall‬‭ and‬‭ a‬‭ backpack‬‭ displayed‬‭ in‬‭ a‬‭ store’s‬‭ window‬ ‭ catches‬‭ your‬‭ eye.‬‭ You‬‭ want‬‭ to‬‭ learn‬‭ more‬‭ — ‬‭ and‬‭ check‬‭ if‬‭ there’s‬‭ other‬‭ colors‬‭ available‬‭ — ‬‭ but‭ you’re‬‭ in‬‭ a‬‭ hurry.‬‭ Simply‬‭ tap‬‭ the‬‭ Lens‬‭ icon‬‭ in‬‭ the‬‭ search‬‭ bar,‬‭ snap‬‭ a‬‭ photo‬‭ or‬‭ upload‬‭ one‬‭ from‬ ‭ your‬‭ gallery‬‭ to‬‭ learn‬‭ more‬‭ about‬‭ the‬‭ product.‬‭ Lens‬‭ will‬‭ bring‬‭ together‬‭ our‬‭ advanced‬‭ AI‬‭ models‬ ‭ and‬‭ Google’s‬‭ Shopping‬‭ Graph‬‭ — ‬‭ which‬‭ has‬‭ information‬‭ on‬‭ more‬‭ than‬‭ 45‬‭ billion‬‭ products‬‭ — ‬‭ to‬ ‭ identify‬‭ the‬‭ exact‬‭ item‬‭ in‬‭ your‬‭ photo.‬”
‭

Links Updated In AI Overviews

As Google showed us in August, Google has a new link format for AI Overviews that are now rolling out “globally to all countries where AI Overviews are available,” Google told us.

Google also told us, “with AI Overviews, we’re seeing that people have been visiting a greater diversity of websites for help with more complex questions.” “And when people click from search result pages with AI Overviews, these clicks are higher quality for websites — meaning users are more likely to spend more time on the sites they visit,” Google added.

They said they have seen a positive reception during testing, saying, “we’ve seen that this improved experience has driven an increase in traffic to supporting websites compared to the previous design, and people are finding it easier to visit sites that interest them.”

Here is the illustration Google posted:

Here are the screenshots of this test we posted a few weeks ago:

AI-Organized Search Results

Also previously announced, Google is now rolling out AI-organized search results.

Google wrote, “we’re rolling out search results pages organized with AI in the U.S. — beginning with recipes and meal inspiration on mobile. Y ou’ll now see a full-page experience, with relevant results organized just for you. You can easily explore content and perspectives from across the web including articles, videos, forums and more — all in one place.”

Here is what it looks like:

Plus, as I mentioned at Search Engine Land, there is also more on Google Lens and Shopping:

• New multimodal Lens features. Google is launching the ability to search with video in Lens and ask complex questions about moving images (available through Search Labs) and voice input in Lens, so you can ask questions out loud while snapping a photo (or recording video) to more easily search what you see.
• Shop easily with Lens. Google is now showing more helpful product information when using Lens for shopping, including a product’s price across retailers, reviews, or where to buy.

We had more of the same Google ranking volatility but this time, we broke a record of the longest period of heated search ranking volatility ever. Google may have slapped Forbes Advisor with some sort of penalty. Bing generative search experience is now rolling out. I posted the big Google October 2024 webmaster report. Google Search Console released sticky performance filters. Google Search Console recommendations is now fully rolled out but more people see it. Danny Sullivan, Google’s Search Liaison, was interviewed again, this time by Aledya Solis. Google warned about using JavaScript generated product markup. Google spoke again about noindex versus canonical tags. Google said don’t use a generic coming soon page for new pages. Bing Search can get dates and times wrong for search snippets. Microsoft Advertising has a new ad console experience, and new diagnostics and performance snapshot. Bing is testing replacing the ad label with a sponsored label. Google Shopping is testing a new updated interface with expandable refinements. Google Local Service Ads has a new bidding option for target cost per lead. BingBot celebrated its 14th birthday. Google didn’t celebrate its 26th birthday for some reason. I am offline today and yesterday for Rosh Hashanah, so this video and post was pre-recorded and scheduled. The Google AI Overview news did not make it into the video, as I recorded it before I was given a heads-up on this news. That was the search news this week at the Search Engine Roundtable.

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