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Google Tests Replacing 3D Label With 360 Label

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Google Woman 3d Glasses

Google Search is testing replacing the 3D label with a 360 label for products and images that you can rotate within the search results. I guess either 3D or 360 labels would work for this, and I guess Google is testing the alternative.

Here is a GIF of this, which was captured by Saad AK on Twitter:

Google 360 Label Search

Google used 3D images labels for the past few years, so this is a change going to 360. The most recent screen capture I have is from May 2022 – you can see, the label shows 3D:

Google Ads with Augmented reality

Forum discussion at Twitter.



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Bing Chat Now With Anchor Text Hyperlinks In Answers

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Bing Chat Robot Computer

Instead of just showing citations in the footer of the response and answers in Bing Chat, Bing is now showing anchor text hyperlinks as responses. In fact, if you watch the answer being built, Bing Chat will create the actual HTML hyperlink.

Here is what the anchor text-based hyperlink looks like in the output of Bing Chat answers:

click for full size

Shameem Adhikarath spotted this the other day and posted it on Twitter, here is his example:

I am a fan of this look and implementation – good work Bing!

Update: Brodie Clark said this is not new.

Forum discussion at Twitter.



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See also  Google Is Not Yet Done Rolling Out The Helpful Content Update
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Early Complaints & Responses On The Google Search Generative Experience

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Google Sge People Looking

Google began to slowly roll out the Google Search Generative Experience on Thursday and I posted many screenshots of what I found. Since then, Danny Sullivan, Google’s Search Liaison, responded to some public complaints and criticism of this new search experience. John Mueller of Google also responded to some questions and complaints.

I figured it would be useful to compile those complaints and responses in this story.

Attribution complaints:

Privacy complaint:

Timing and location of the roll out:

Search Console request:

Forum discussion at Twitter.

See also  Why Google Needs To Encourage Clicks To Publishers In New Search Generative Experience



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Menachem Ani On Google Ads & Structuring Performance Max Campaigns

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Menachem Ani

I went to Menachem Ani’s office, JXT Group, to chat all things paid search. We first spoke about he first got into the Google Ads business, he was doing Google Ads since the early times. He started in the space doing ads for eBay listings, using Froogle and Google AdWords in 2003. We then went off on some of the older days and the community.

In 2009 he started his own agency by doing some freelancing during a recession. It was a challenge, and scary, but it all worked out. And he focuses specifically on Google Ads with a slight focus on e-commerce, performance max, and lead generation. He does also Microsoft Advertising but it is a limited spend in general.

We spoke about how Google Ads has changed over the years and how complex it has grown.

But then we dove directly into how to structure PMax campaigns in Google Ads. Menachem said they like to condense the campaigns as much as possible. They look at the service breakdowns and also look at the goals. That defines how they segment into multiple campaigns. But then within campaigns, they break out asset groups within the product lines. But there is no specific number of campaigns, it depends on the client and what they sell. But the fewer campaigns, the better, he said.

See also  Google Easter Cakes

More to come, but to learn more about Menachem Ani follow him @MenachemAni and on LinkedIn.


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