SEARCHENGINES
Google Title Link Algorithm Adjustment For Multi-Language Or Transliterated Titles

Google announced that it made an algorithmic adjustment (it thinks for the better) for how it decides to display title links for those pages that use multi-language or transliterated (scripted) titles. In short, if your title tag does not match the content on the page, Google may change it to match that content.
Google said “in cases with multi-language or transliterated titles, our systems may seek alternatives that match the predominant language of the page. This is why it’s a good practice to provide a title that matches the language and/or the script of the page’s main content.”
Google added these details to the title link best practices section saying “When the script or language of the text in title elements doesn’t match the script or language of the primary text on a page. For example, when a page is in written in Hindi, but the title includes text in English or is transliterated into Latin characters. If Google detects a mismatch, it may generate a title link that better matches the primary content. Consider ensuring that the script and language matches what is most prominent on the page.”
Google gave two clear examples of this:
Latin Scripted Titles
For the scripted transliteration titles, in the case where your content is written from one language into a different language that uses a different script or alphabet, this may trigger. Google said as an example, a page title for a song written in Hindi but transliterated to use Latin characters rather than Hindi’s native Devanagari script. So the words “jis desh me holi kheli jati hai.” Google said in this case its new title algorithm tries to find an alternative title using the script that’s predominant on the page, which in this case could be “जिस देश में होली खेली जाती है.”
Multilingual Titles
With Multilingual titles where one repeats the same phrase with two different languages or scripts on the page. Google said “the most popular pattern” they see on the web is to append an English version to the original title text. In this example, Google used the title tag of “गीतांजलि की जीवनी – Geetanjali Biography in Hindi” – both English and Hindi. Google said the title in this example consists of two parts, divided by a hyphen, and they express the same contents in different languages, both Hindi and English. But the page’s content, Google said in this example, is written in Hindi only. So Google says its systems will detect “such inconsistency and might use only the Hindi headline text”, so the title link will change to just show “गीतांजलि की जीवनी.”
This is probably a smaller change for most of the readers here but for those who are international, pay attention to your title link changes and check your CTR changes.
Let’s not forget about the title link changes Google made back in August 2021, then confirming the change and then scaling it back a bit in September 2021.
Forum discussion at Twitter.
Source: www.seroundtable.com
SEARCHENGINES
Google Hanukkah Decorations Are Live For 2023

Hanukkah (aka Chanukah) starts this coming Thursday night, December 7th. Google has added its Hanukkah decorations to the Google Search results interface to celebrate. Google does this every year and I expect to see the same rollout in the coming weeks for Christmas and Kawanzaa but for now, since Chanukah is in the coming days, we have the Hanukkah decorations live at Google Search.
Here is a screenshot of the Chanukah decorations as they look like on the mobile search results.
You can see it yourself by searching on Google for [chanukah], [hanukkah], but not yet [חֲנוּכָּה] or other spelling variations yet but it should soon. It looks better on mobile than it does on desktop results.
To see the past, the 2023 decorations, 2021 decorations, 2020 Chanukah decorations, 2019 Google holiday decorations, the 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010 and so on.
Happy Chanukah, everyone!
Forum discussion at X.
SEARCHENGINES
Google Pay Accepted Icons In Google Search Results

Google seems to be testing a Google Pay Accepted label or icon in the Google search results. This label has the super G logo followed by the words “Pay accepted” words next to search result snippets that support Google Pay and notate such in their structured data.
This was first spotted by Khushal Bherwani who shared some screenshots of this on X – here is one:
Here are some more screenshots:
Here is test and without test window for same query. pic.twitter.com/n9cYWBOsro
— Khushal Bherwani (@b4k_khushal) October 20, 2023
Brodie Clark also posted some screenshots after on X:
In continuation from the test from October, Google is now testing out a new Google Pay label associated with organic results. Last month, Google was testing Pay Accepted text, with this month changing it to Pay encrypted checkout. More details: https://t.co/MvFNoPmMDR pic.twitter.com/WDVVc4RbTO
— SERPs Up 🌊 (@SERPalerts) November 30, 2023
I tried to replicate this but I came up short.
This is not the first time Google had similar icons like this in its search results.
Forum discussion at X.
SEARCHENGINES
Google Discover Showing Older Content Since Follow Feature Arrived

Typically, Google Discover shows content that is less than a day old, but it can show content that is weeks, months, or even years old. However, typically, Google will show more recent content in the Discover feed. Well, that may have changed with the new Google follow feature.
Glenn Gabe, who is a very active Google Discover user, noticed that since the Follow feature rolled out, he has been seeing content that is weeks and months old way more often than before the follow feature rolled out. Glenn wrote on X that “this could also be playing a role. i.e. Google isn’t providing as much recent content, but instead, focusing on providing targeted content based on the topics you are following.”
It makes sense that if you follow a specific topic and if Google Discover only shows the most authoritative types of content, it might be hard for Google to find new content on that topic. So it does make sense that Google may show older content more often for that specific topic you follow.
Here are screenshots Glenn shared:
Have you noticed this in your Discover feed?
Forum discussion at X.
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