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Google Will Not Let You Create Or Edit Expanded Text Ads After June 30, 2022

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Google Will Not Let You Create Or Edit Expanded Text Ads After June 30, 2022

As we reported last year, Google Ads will be dropping support for expanded text ads in 2022. Starting June 30, 2022, you will no longer be able to create or edit your expanded text ads. Your existing expanded text ads will however continue to serve.

Google posted a reminder on Twitter and wrote again “starting June 30, 2022, responsive search ads will be the only Search ad type that can be created or edited in standard Search campaigns.”

Google added “As part of this change, you’ll no longer be able to create or edit expanded text ads. However, your existing expanded text ads will continue to serve alongside responsive search ads, and you’ll still see reports on their performance going forward. Additionally, you’ll be able to pause and resume your expanded text ads or remove them if needed. You’ll also still be able to create and edit call ads and Dynamic Search Ads.”

Google said “this change will help simplify the way you create Search ads and make it easier for you to drive performance with our automated tools.” Adding “Responsive search ads help you compete in a wider variety of relevant auctions by delivering ads that adapt to show the right message for the right query. This means that you can drive incremental conversions and create fewer ads—all while spending more time on strategic initiatives for your business.”

Google said “advertisers that switch from expanded text ads to responsive search ads, using the same assets, see an average of 7% more conversions at a similar cost per conversion.”

Google posted more best practices over here for you to review and prepare for with these changes.

Google started testing expanded text ads in 2016, so you see how fast things move in this space.

Forum discussion at Twitter.

Note: This was pre-written and scheduled to be posted today, I am currently offline for Shavous.

Source: www.seroundtable.com

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Google Helpful Content System Update, Continuous Scroll On Desktop & Topic Refinements

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Google Helpful Content System Update, Continuous Scroll On Desktop & Topic Refinements

This week we had another confirmed update to the Google helpful content system; it is now global. Google also had a lot of volatility over the previous week, unrelated to this confirmed update. Google officially rolled out continuous scroll on desktop search this week. Google also officially launched topic refinements in the mobile search results but is also testing it on desktop. Google Search Console said the Subscribe with Google sites might see an increase in impressions and clicks in the search performance report. Google’s Gary Illyes recommended you load content before JavaScript if you get a Search Console notice. Google is testing removing the estimated number of search results. Google is testing showing short product reviews in the product thumbnail images. An SEO poll asks if link building is as effective or not. Google said SafeSearch could be triggered by a lot of explicit and extreme cursing. Google said set up tests to see if your site is blocking Googlebot. Google Business Profiles has a bug with uploading logos or images. Google updated the keyword planner to let you organize keywords into ad groups. Microsoft Advertising released a bunch of new features. I posted the monthly Google webmaster report this week. Finally, Google posted the top trending searches for 2022. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

SPONSOR: This week’s video recap is sponsored by Semrush.

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Source: www.seroundtable.com

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