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Google URL Inspection Tool Referring Page Not Important

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Google URL Inspection Tool Referring Page Not Important

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Google’s John Mueller said the URLs listed in the “referring page” section of the URL Inspection Tool is not really important. It is just a technical thing showing which URL(s) Google first discovered the page. It has not quality indication and not something to be concerned with, according to John.

The referring page is found in the URL Inspection Tool in Google Search Console, under the “Coverage” section. Early last year, Google added multiple referring URLs to that report. In any event, here is a screenshot of that story and how Google found that page first – yes, through URL shortener URLs that probably pass almost no signals.

click for full size

John said at the 30:35 mark in the video “the referring page in the Inspection Tool is kind of where we first saw the mention of your pages.” He added “It’s not a sign that you need to kind of like make sure that it was first found on some very important part of your website.”

Here is the video embed where he said this:

Transcript:

When using URL inspection tool in Search Console on established highly visible pages, how concerning is it that the referring pages listed are long retired microsite domains?

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That would not bother me at all. So in particular the referring page in the Inspection Tool is kind of where we first saw the mention of your pages. And if we first saw them on some random website then that’s just where we saw them and that’s kind of what we list there. It doesn’t mean that there’s anything bad with those pages.

So from our point of view that’s purely a technical thing, it’s like well here’s where we found it. It’s not a sign that you need to kind of like make sure that it was first found on some very important part of your website. So if your pages are indexed I think that’s the important part there. I wouldn’t really worry about where they were first found.

There is some continued discussion on the Twitter thread from Glenn about this, if you are interested.

Forum discussion at Twitter.



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SEARCHENGINES

Everything Google Announced At Search On 2022

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Everything Google Announced At Search On 2022

We had another Google Search On event yesterday and in case you missed it or you simply do not want to read through a lot of fluff, here is the short version. Note, I am pretty sure we covered tests of all of these announcements in the past at this site, so everything should look familiar.

Again, this is the quick format version, since I did a longer version at Search Engine Land.

  • Multisearch expanding to 70 languages, from just English.
  • Multisearch near me launching finally for English/US
  • Google Lens translate overlay much cleaner now
  • Google iOS app adds shortcuts
  • Google Search autocomplete with tappable query builder and richer results
  • Google Search adds filters to the search tools bar
  • New ways to explore Google Maps on your phone
  • More visual knowledge panels
  • Explore as you scroll to roll out
  • The discussions and forums feature also
  • Machine translated local and international news
  • About this result displays personalization for search results (mostly shopping)
  • Search with the word “shop” where Google will refine the query to be more shopping focused
  • Shop the look in Google Search
  • What’s trending in shopping
  • 3D product support expands with new tools and support for 3D images
  • Buying guides expands
  • Page insights with shopping details, where Google overlays search information in Chrome
  • Personalized results based on brand or department preferences (this is pretty interesting)
  • New shopping filters (dynamic filters) for better refinements of your shopping queries
  • Google Discover with more shopping and style features

Here is the replay of the event if you want to watch it or read about it here.

Here is the 9 minute version:

Here is a summary based on Google’s tweets:

Note: Google removed some tweets, but I kept them because you can see the text portion of those tweets.

Forum discussion at Twitter.

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Source: www.seroundtable.com

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