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Google’s New Robots Tag indexifembedded Let’s You Control Indexing With Embedded Content

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Google's New Robots Tag indexifembedded Let's You Control Indexing With Embedded Content


Google has announced a brand new robots tag it will obey going forward, it is named indexifembedded. It lets you control if you want Google to index a page with embedded content. This allows Google to index the content of a page if it’s embedded in another page through iframes or similar HTML tags, in spite of a noindex directive. indexifembedded only has an effect if it’s accompanied by noindex.

Gary Illyes and Weizi Wang from Google wrote “we’re introducing a new robots tag, indexifembedded, that brings you more control over when your content is indexed. With the indexifembedded tag, you can tell Google you’d still like your content indexed when it’s embedded through iframes and similar HTML tags in other pages, even when the content page has the noindex tag.”

In short, let’s say I embed a piece of content using an iframe or some type of code embed method. That piece of content often, if it is media, has a directive to be noindexed, but when I embed it on my page that has more context around what I am embedding, it might tell Google that since the embedded content is noindexed, do not index the page I am embedding it on. Here, Google is giving you more control to say, index the page the embed is on despite what the embed page says. It reminds me of Google’s warning around embedding Instagram or other images and the SEO issues that can cause.

Google said that the indexifembedded tag “addresses a common issue that especially affects media publishers: while they may want their content indexed when it’s embedded on third-party pages, they don’t necessarily want their media pages indexed on their own. Because they don’t want the media pages indexed, they currently use a noindex tag in such pages. However, the noindex tag also prevents embedding the content in other pages during indexing.”

The new robots tag, indexifembedded, Google said “works in combination with the noindex tag only when the page with noindex is embedded into another page through an iframe or similar HTML tag, like object.”

The example Google gave was with a podcast, if podcast.host.example/playpage?podcast=12345 has both the noindex and indexifembedded tag, it means Google can embed the content hosted on that page in recipe.site.example/my-recipes.html during indexing. I assume the same would apply to Instagram and other embeds.

So if Instagram would implement this new indexifembedded it might solve that issue, maybe?

Here are the code examples both in meta robots and x-robots form:

click for full size

click for full size

I did ask Google for a bit more clarification:

I just don’t see why Instagram would care to implement this – why do they care how embedding their content on my site impacts if my pages are indexed? They want the traffic directly, they do not want me to rank above them.

Forum discussion at Twitter.





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The Return Of Yahoo Search

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Yahoo Search

Last week I reported that Yahoo Search posted on Twitter that it will be making search cool again. As I posted on Search Engine Land yesterday, we got more evidence that Yahoo is really moving forward with improving its search service.

Last night, Jim Lanzone, the CEO of Yahoo (more about him below), responded to Greg Sterling and myself about Yahoo getting into search:

So yes, we got that tweet that I covered last week, followed by a number of other tweets:

But we got a lot more – we have a job listing for a Principal Product Manager, Yahoo Search. The job listing says, “We’re looking for a Product Manager for Search at Yahoo. We are looking for folks that are interested in pushing beyond the status quo to change the way folks interact and use search.”

Jim Lanzone, who was the CEO of Ask.com and worked for several years for Ask.com (previously Ask Jeeves), who is now the CEO at Yahoo. He is a search guy, originally, and I do suspect he will want to do big things again with search. Under Jim, Ask released some incredibly innovative features, like Ask 3D – which Google kind of ripped off with its Universal Search – as some say… So I think, Yahoo Search, under Jim Lanzone might be an interesting Yahoo Search to look at.

As I also said on Search Engine Land, Brian Provost, SVP & GM, Yahoo posted on LinkedIn about this job listing and wrote, “There’s going to be so much innovation in Search in the coming years and there aren’t many places where you can immediately have an impact this big. Would love to hear from you if you have a passion for Search and building product experiences.”

This is exciting – I suspect it will take a year or so to see anything – but I am looking forward to it.

Forum discussion at WebmasterWorld.



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Google Says Spammy Links From Porn Sites Are Not Something To Prioritize

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Google Handcuff Adult

Google has posted one of its Google SEO office-hours, this one was posted today, recorded in January, after the Google layoffs news, and one question asked was about if you should worry about spammy from porn sites and if they can cause bad for ranking in Google Search.

In short, Lizzi Sassman from Google said not really. She said, “This is not something that you need to prioritize too much since Google Systems are getting better at figuring out if a link is spammy.”

This is similar to what John Mueller of Google said in 2016, saying “Adult sites aren’t automatically spam, and links from them not automatically unnatural / problematic.” Of course, the question here is that we know the links are spammy and from adult sites. The question before was, the links were from adult sites and not necessarily spammy.

The question was asked and answered at the 5:20 mark in the video:

Here is the transcript:

Are spammy links from porn sites bad for ranking?

Anonymous is asking, I’ve seen a lot of spammy back links from porn websites linking to our site over the past month using the Google Search Console link tool. We do not want these. Is this bad for ranking and what can I do about it?

This is not something that you need to prioritize too much since Google Systems are getting better at figuring out if a link is spammy. But if you’re concerned or you’ve received a manual action, you can use the disavow tool in Search Console. You’ll need to create a list of the spammy links and then upload it to the tool. Do a search for disavow in Search Console for more steps on how to do this.

Later on in the video, there is a question about disavowing links in general. Google has downplayed the importance of disavowing over the years and this is related to this question, so here is that transcript:

Will disavowing links make my site rank better?

John: Jimmy asks, will disavowing spammy links linking to my website help recover from an algorithmic penalty?

So first off, I’d try to evaluate whether your site really created those spammy links. It’s common for sites to have random, weird links, and Google has a lot of practice ignoring those. On the other hand, if you actively built significant spammy links yourself, then yes, cleaning those up would make sense. The disavow tool can help if you can’t remove the links at the source. That said, this will not position your site as it was before, but it can help our algorithms to recognize that they can trust your site again, giving you a chance to work up from there. There’s no low effort, magic trick that makes a site pop up back afterwards. You really have to put in the work, just as if you did it from the start.

Forum discussion at Twitter.



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Google Says If You Redesign Your Site Your Rankings May Go Nuts

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Google Waves

Gary Illyes from the Google Search Relations team posted another PSA on LinkedIn. This time he said, “when you redesign a site, its rankings in search engines may go nuts.”

Yes, this is probably super obvious to most of you reading this site but Gary dives a bit deeper.

He said, “Among other things, search engines use the HTML of your pages to make sense of the content. If for example you break up paragraphs, remove H tags in favor of CSS styling, or add breaking tags (especially true for CJK languages), you change the HTML parsers’ output, which in turn may change the site’s rankings.”

In short, when redesigning, sure – go ahead – make the site pretty. But changing the core HTML can result in ranking changes.

Gary recommends, “try to use semantically similar HTML when you redesign the site and avoid adding tags where you don’t actually need them.”

So if you can change the design but at the same time keep things in the HTML looking similar, that is your best bet. Change a lot without changing a lot – if that makes sense.

Forum discussion at LinkedIn.

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