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Google Ads Officially Testing Emojis In Some Ads

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Google Emojis


Google has confirmed it is officially testing placing emojis in some search ads. Darcy Burk spotted a pizza emoji on a search ad for Uber Eats and posted the screenshot on Twitter. Ginny Marvin of Google on the Ads Liaison Twitter account confirmed Google is testing placing emojis in some search ads.

Here is a screenshot:

Ginny Marvin said “this is part of a series of small experiments to help users more easily identify the brand or advertiser associated with the Search ads they may see for a given query.”

Just to give you some history here, this is against Google’s ad policies – to have emojis in the ads. But I guess Google thinks it is worth testing out. Google ads had emojis in 2020, 2019, 2017 and 2016 but in all those cases, it was not Google adding them – here Google is adding them to the ads.

Forum discussion at Twitter.





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SEARCHENGINES

Google Displays Out Of Stock For Items Using Back Order Value In Structured Data

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Google Says Stock Or Inventory Levels Should Not Impact Rankings

Did you know that Google shows “out of stock” for items you label with the value of back ordered in your structured data for products? Some feel it should say back ordered and not out of stock, but I am not too sure if there is much of a difference?

Brian Freiesleben posted about this on Twitter and he also referenced others complaining about this in the Google Webmaster Help forums.

Here is what Google sees from the structured data, the item availability is marked as back ordered:

click for full size

But instead of showing back ordered, Google displays out of stock in Google Search:

click for full size

A year ago, Google began to officially support back ordered availability structured data. But again, Google does not show the item as back ordered, it shows it as out of stock.

Here are some of the complaints in the forums:

It was my understanding that the schema.org BackOrder availability status was added to the recognized values some time last year. However, products we have submitted with the BackOrder status are showing as In Stock in search results even though the Rich Results Test and Search Console both indicate that they’re detecting BackOrder.

It was indeed added to the recognized values, but it does behave like you say, the rich snippet display will show “In Stock” for this, I guess the distinction they’ve chosen is that if something is available to order, even with a short delay caused by something being on BackOrder, that’s in stock.

Interesting – I suppose I can understand the logic behind that approach, but it’s not exactly intuitive based on how the other availability statuses are treated.

Thank you, I appreciate the insight!

John Mueller of Google asked if there is a difference…

So – what do you think? Is there a difference to the customer if an item is back ordered or currently out of stock?

Forum discussion at Twitter and Google Webmaster Help.

Source: www.seroundtable.com

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