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Google On Redirect Pull Backs & Signal Consolidation

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Google On Redirect Pull Backs & Signal Consolidation

I am not going to get into the 301 vs 302 redirect debate, covered that countless times here. But I found an interesting conversation on Twitter about the differences between 301 and 302 redirects and how they consolidate signals forward or back, also known as pull backs.

Mike Blazer asked “if a 301 redirect consolidates forward (from the source URL to the destination URL); does a 302 redirect consolidate backward (from the destination URL to the source URL)?”

John Mueller replied “The short answer is: sometimes. A 302 does say to keep the source URL, but it doesn’t mean it’ll “pull back” what was on the destination URL (old-school trick to fake PR/DA). Also, a longer-term 302 is more like a 301. And finally, canonicalization is more than just redirects.”

Patrick Stox then asked “would that “sometimes” when it does get pulled back be when an existing page with signals is 302 redirected to a new page. What happens to the signals that go to that new page?”

John Mueller replied “If you’re talking about a new destination page, you’re balancing “more signals for destination = more likely destination is canonical” and the canonicalization of the total signals on the source page. The important part is the signals don’t get lost, they’re just on destination or source.”

Super interesting conversation…

Here are those tweets:

Forum discussion at Twitter.




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Most SEOs Believe Google’s November Core & Reviews Updates Will Complete In December

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Google Robot Waiting By Computer

The Google November 2023 core update and Google November 2023 reviews update are still both rolling out, and we have no estimated time of when they will finish rolling out. Both are well past their estimated two-week rollout period. I ran a poll yesterday asking SEOs when they think it will be done, and most said in December and not in the next few days left of November.

The poll had just under 600 votes in 24-hours and 79% said the update will be completed in December and 21% said in the last days remaining in November. I posted the poll on X – here it is:

Personally, I thought it would be done by now and I still think it will be done in the next day or so – but I am wrong a lot. 🙂

I do hope it is done today so they can roll out the Christmas holiday update (kidding…).

Forum discussion at X.

Update: I’ll have a story tomorrow but at least one of the updates is done in November:



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Google Search Console Was Down Today

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Google Robot Hurt Tired

Google Search Console seems to be down right now. If you try to access it, you will get a 500 server error. I suspect Search Console will be back up shortly but right now, if it is down for you, you are not alone.

Update: At 8:52 am ET Google Search Console is back, the tool was offline for about 50 minutes.

Google’s Daniel Waisberg is 100% aware of the issue. He responded to some posts about the issue, saying, “we’re working on it.” John Mueller from Google is also reposting Daniel’s posts on X.

Here is what it looked like when you tried to access it while it was down:

Gsc 500 Error Down

Search Console went down at about 8 am ET and returned at 8:52 am ET.

Here are the posts on X from Daniel Waisberg of Google on this issue:

Who knows, maybe we will have a new Search Console feature when it returns?

Here are some of the complaints:

Update: At 8:52 am ET Google Search Console is back, the tool was offline for about 50 minutes.



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Google Testing New Flight Prices Rich Result?

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Woman Booking Flight Airport Google Logo

Google may be testing a new type of rich result for flight prices. This test shows a section under the flight search snippet that contains the dates, trip details and price.

This was spotted by Antoine Eripret who was able to trigger this numerous times, over numerous days, while in Spain. Here is his screenshot he posted on X:

Google Flight Prices Rich Result Test

He also posted this video of this in action for me:

Google Flight Prices Rich Result Test

Recently Google told us not to put flight prices in titles because those prices change too quickly. Maybe Google is testing updating those prices in more real time through the use of structured data and is thus more confident to show them as rich results and not title elements?

I don’t think Google officially supports flight schema but maybe they will soon?

Forum discussion at X.



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