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Igal Stolpner On International SEO With AI Translated Content & Competitive Analysis

Published

7 months ago

on

Igal Stolpner

In part one, we learned about who is Igal Stolpner, and in part two we dive into the topic of international SEO. Now we dive deeper into this topic and dig into AI-translated content and Google Maps and local results, competitive analysis and Google algorithm rollouts globally.

He said the concept of using translation tools to translate your content is being used by more companies than he originally thought, and it is an issue he has to deal with his clients. He said the issue is that these companies use Google Translate to translate the content initially but never have an editor review that content. He said the May 2022 core update hit these AI-translated content big.

He said with using AI to translate content and budget matters, and sometimes you need to translate some of the pages with editors and some with AI. You need to edit and review to make sure the localization is done right within the budget. They primarily hire freelancers, and the right people for the right languages and regions, are important.

We then talked a bit about Google Maps and local and then moved into site optimization. You need to look at your competitors, you need to be better than your competitors in search not just on language but also in how your site works. Make sure you do the right competitive analysis, this goes across content, site design, user experience, and more. One example that gets him a lot are date formats, like May 5th versus 5/5 or 5.5, etc.

Also, we dabbled a bit about Google algorithm updates and how they may roll out slower internationally. He said he saw it a lot in Israel. All niches are a lot more competitive in the states, he said.

You can learn more about Igal Stolpner at @igalst or on LinkedIn.


You can subscribe to our YouTube channel by clicking here so you don’t miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don’t want to miss – and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

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Google Search Console Was Down Today

Published

11 hours ago

on

November 28, 2023

By

Google Robot Hurt Tired

Google Search Console seems to be down right now. If you try to access it, you will get a 500 server error. I suspect Search Console will be back up shortly but right now, if it is down for you, you are not alone.

Update: At 8:52 am ET Google Search Console is back, the tool was offline for about 50 minutes.

Google’s Daniel Waisberg is 100% aware of the issue. He responded to some posts about the issue, saying, “we’re working on it.” John Mueller from Google is also reposting Daniel’s posts on X.

Here is what it looked like when you tried to access it while it was down:

Gsc 500 Error Down

Search Console went down at about 8 am ET and returned at 8:52 am ET.

Here are the posts on X from Daniel Waisberg of Google on this issue:

Who knows, maybe we will have a new Search Console feature when it returns?

Here are some of the complaints:

Update: At 8:52 am ET Google Search Console is back, the tool was offline for about 50 minutes.



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Google Testing New Flight Prices Rich Result?

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1 day ago

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November 27, 2023

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Woman Booking Flight Airport Google Logo

Google may be testing a new type of rich result for flight prices. This test shows a section under the flight search snippet that contains the dates, trip details and price.

This was spotted by Antoine Eripret who was able to trigger this numerous times, over numerous days, while in Spain. Here is his screenshot he posted on X:

Google Flight Prices Rich Result Test

He also posted this video of this in action for me:

Google Flight Prices Rich Result Test

Recently Google told us not to put flight prices in titles because those prices change too quickly. Maybe Google is testing updating those prices in more real time through the use of structured data and is thus more confident to show them as rich results and not title elements?

I don’t think Google officially supports flight schema but maybe they will soon?

Forum discussion at X.



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Google Merchant Center Automatically Creating Promotions

Published

2 days ago

on

November 26, 2023

By

Google Robot Clothing Store

Google Merchant Center has been automatically creating and applying promotions to some of your products over the Black Friday holiday season. The truth is, Google has been doing this for some time, but more are noticing this now because there are a lot of discounts going around this season.

In fact, the new Merchant Center does a lot of things for you, automatically.

Rachel Lowell posted about this on X and shared this screenshot that shows “Your promotions are live on Google.” “Google found promotions on your website. You can remove this connection at any time,” Google added.

Google Merchant Center Auto Promotions

Greg Finn suggested, “If you’ve got BFCM sales setup – double, triple check those promos.”

Forum discussion at X.



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