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IndexNow Is Growing – Should You Pay Attention?



IndexNow Now Sharing URLs Between Search Engines & IndexNow API

Microsoft’s IndexNow protocol is growing and the search company keeps investing in it, despite Google not adopting it – yet. Microsoft said that more than 16 million websites are publishing over 1.2 billion URLs per day to the IndexNow API. That is a lot of content being pushed to IndexNow.

What I found more interesting, as I wrote at Search Engine Land, IndexNow attributed to 7% of all new URLs clicked in web search results in Microsoft Bing. That seems like a lot, a fairly large percentage, of URLs.

Now would that be more and less if those sites did not use IndexNow? I doubt we would see a big difference but it does seem more and more sites and publishers are using IndexNow.

Truth is, IndexNow is super easy to use – so why not add it to your site. WordPress has tons of methods to quickly add it to your site. A lot of CMS platforms have easy methods to add it. CloudFlare lets you turn it on with the click of a button. Plus, any developer can probably add it to your CMS within minutes. So why not adopt it?

Forum discussion at Twitter.



Daily Search Forum Recap: September 30, 2022



Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google is testing “more like this” star feature, the things to know box on the right side and the product panels with shaded backgrounds. Google said sometimes a brand becomes so popular it will rank above the general meaning of the word in Google Search. Page speed issues won’t lead to your site being removed from Google. I also posted my weekly SEO video recap – with a cold and cough.

Search Engine Roundtable Stories:

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:


Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice




Search Features


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.


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