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Jaimie Clark On Being A VP Of SEO & Building Your Career

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Jaimie Clark

Jaimie and Jon Clark came for a visit and we all spoke SEO and a lot more. Jaimie Clark is the VP of SEO at Centerfield, she was previously the Head of SEO at Wirecutter, a New York Times company. Jon Clark runs his own firm, Moving Traffic Media and was previously an SEO at some large companies. In part one, I pinned Jaimie versus Jon in an SEO challenge – guess who won… Then in part two we spoke about Jaimie and Jon Clark’s career paths and now in part three we talk about Jaimie Clark’s professional career and growth to the title of Vice President of SEO at a major corporation. Jaimie gave some advice on what new SEOs need to think about when thinking about career development. Jamie explained that see where SEO takes you in your career, go down the rabbit hole and try things and see what sticks. The bigger the company, the more opportunity you have for a larger role in this space. She explained there are a few different paths an SEO can take these days and she explained this in more detail in this video.

Jon Clark explained how the industry as a whole is maturing and there are needs for these roles. Without these roles, that can hurt large companies going forward. So companies really need to think about having these higher level roles.

It is interesting to hear Jaimie and Jon’s thoughts on this topic of career development in SEO.

You can subscribe to our YouTube channel by clicking here so you don’t miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don’t want to miss – and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.

Source: www.seroundtable.com

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Google Business Profiles Removing Emojis & Special Characters From Business Names

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Google Store Front Mall

For the past few weeks, there have been reports via the Local Search Forum that Google has been removing emojis and special characters from business names within Google Business Profiles. This means if you try to add an emoji for your name to stand out in the Google local listings, Google may remove that emoji.

Marcin Karwowski posted about this in the forums, he said, “I just noticed that a while ago a huge number of business owners received an email with the same content, that their name was updated and the emoticon was removed from the name. Apparently, Google finally decided to clean it up and removed emojis from names en masse. It’s a beautiful day if emoticons in company names finally disappear.”

Here is a screenshot of a notice he received from Google about Google Business Profiles removing an emoji from the business name:

click for full size

Darren Shaw said shortly after that he noticed this also with special characters. Shaw wrote, “I got a notification today about an “®” being removed from a name. This client needs that in their name, though.”

Google has a history of adding and removing emojis from the search results, but the local space has been somewhat left alone from those decisions – that is until now.

Forum discussion at Local Search Forum.

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Microsoft Bing Updates Webmaster Guidelines For Conversation Mode and Bing Image Creator

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Bing Webmaster Guidelines Police Tape

Microsoft has updated the Bing webmaster guidelines to support the updates with the new co-pilot, AI, ChatGPT-powered version of Bing. Bing updated the answers section and added a new section for “conversation mode and Bing image creator.”

The current Bing webmaster guidelines is here and the section Bing updated was around here – it should jump you there.

Here is the new section titled “Conversation Mode and Bing Image Creator”:

The new Bing conversation mode builds on the existing Bing experience to provide users with a new type of search interface. Bing conversation mode generates responses using an AI model that has learned by processing a vast amount of text from the Internet. Based on the user query or prompt, the model produces an output that is coherent, relevant, and creative, according to the input and the context. The output can be a response, a web result, a poem, a story, a code, an essay, a song, or anything else that can be expressed in natural language. Bing Image Creator similarly uses an AI model that has learned by processing a vast number of images from the Internet. Based on the user prompt, the model generates an output image. The conversational model is also informed by and refines its output using available context, such as web results, feedback, and interactions, to improve its performance and accuracy. Ranking within conversation mode generally relies on the same parameters as the main web search results page.

User activity in these features is governed by the Terms of Use and Code of Conduct.

That section was not in the previous version.

Also, Bing updated the answers section to say:

Bing may enhance the results page with additional features to provide a richer search experience for some search queries. For example, if a user types “How tall is the Eiffel Tower?” Bing will respond with the answer of “300 m”. For some queries, Bing looks at search results across the web, returns a summarized answer, and links to its sources.

If the query is related to a business, Bing may return relevant information about the business, such as store hours and location. Business owners can claim and verify existing listings on Bing using Bing Places for Business (available in limited markets) to create, edit or update their listing information. In some cases, Bing may partner with third-party content providers, such as local restaurant review sites, to further enhance the user experience.

Previously it said:

Bing may enhance the results page with additional features to provide a richer search experience for some search queries. For example, if a user types “How tall is the Eiffel Tower?” Bing will respond with the answer of “300 m”. If the query is related to a business, Bing may return relevant information about the business, such as store hours and location. Business owners can claim and verify existing listings on Bing using Bing Places for Business (available in limited markets) to create, edit or update their listing information. In some cases, Bing may partner with third-party content providers, such as local restaurant review sites, to further enhance the user experience.

Forum discussion at Twitter.



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The New AI Powered Microsoft Bing Is Really Impressive & Thought Out

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Bing New Home

Yesterday I was at the Microsoft office with dozens of other media folks (lots of famous YouTubers also) for Microsoft to showcase its next evolution of Bing, the co-pilot for the web powered by the upgraded ChatGPT.

I should start by saying the leaks were accurate representation of this but the demos were far more impressive. Microsoft posted its own blog post over here and my Search Engine Land coverage is here.

I will say, this is far more impressive and thought out than what Google rushed out with Bard on Monday. But Satya Nadella did say Microsoft has been working on this for a while, not just the AI and language models but also how to build it into search as an assistant, as an “intelligent agent” as he put it.

Microsoft showed how you can not only get wicked smart answers, that you’d expect from ChatGPT but also how the user experience in search works smoothly with it. The right side panel that shows you not just the answers, but also the attribution and other ways to expand on those answers. You can also toggle from search to your chat assistant, and the chat feature will just pick up from search and visa versa. It just works together, at least in the demo.

I will have full access to it soon but you can also request access at bing.com/new.

Here is the home page as I see it:

click for full size

Here is a screenshot Bing provided of the chat:

click for full size

I live tweeted the event, where I tried to capture as much of the demo as possible, here are those tweets:

I am in the back of the bus – was sitting across from iJustine:

They funneled us into a breakfast area:

Then we went to the keynote room and Sam from OpenAI was sitting right in front of me:

Then Satya took the stage:

Then Yusuf Mehdi took the stage:

More from Nicole on that over here.

There is a lot there but check out Techmeme – there is so much coverage of this and it is deserved. Also, Nicole did a test drive of the new Bing – her write up is here.

Finally, created this short vlog style video of my experience with this in person media event:

Forum discussion at Twitter & WebmasterWorld.



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