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Jaimie Clark On Google Product Reviews Update & Jon Clark On SEO For Startups

Published

2 years ago

July 25, 2022

Jaimie and Jon Clark came for a visit and we all spoke SEO and a lot more. Jaimie Clark is the VP of SEO at Centerfield, she was previously the Head of SEO at Wirecutter, a New York Times company. Jon Clark runs his own firm, Moving Traffic Media and was previously an SEO at some large companies. In part one, I pinned Jaimie versus Jon in an SEO challenge – guess who won… Then in part two, we spoke about Jaimie and Jon Clark’s career paths, in part three we talk about Jaimie Clark’s professional career and growth to the title of Vice President of SEO at a major corporation. Then in part four, we spoke with Jon about building an SEO agency.

In part five, I spoke to Jamie Clark about the Google Product Reviews update, since she worked at Wirecutter during the product reviews update. And she said this update was a long time coming and she was happy to see it and explained why that is the case. She said Google was good at weeding out the fakers. This Google update helped Wirecutter in a big way and it was perfect timing.

We also discussed maybe the internal fights about investing in such amazing content and reviews but Google ranking lower quality sites for so many years. But then one day, with this product reviews update, it ended up paying off in a big way. But fighting that fight before this update could not have been easy.

She is applying the same principles to her work at Centerfield and those principles are the only way to have long-term SEO success.

Jon explained why Google has to do it because users just want to be told what they want.

Then we spoke about doing SEO for startups and Jon spoke a lot about that. Jon said startups are moving so fast and growing so fast and he has a passion for it. He was amazed to see how SEO can help with investor funding. He explained a lot of the difference between working with startups versus large companies – you can just move faster with less red tape. SEO is sometimes simply more fun with startups. He mentioned a few red flags with working with startups. Startups should be hiring, if the startup is not hiring, that might be unusual.

And then we ended the interview about how it is for two SEO couples working at home in the same house. They can bounce SEO ideas off each other, which is great Jaimie said. Jon said that his clients benefit from Jaimie’s wisdom and Jaimie said the same thing, Wirecutter benefited from it as well. They spoke a lot about the benefits of working together and at home from a professional and work point of view.

You can subscribe to our YouTube channel by clicking here so you don’t miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don’t want to miss – and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.

Source: www.seroundtable.com

Related Topics:Clark Google Jaimie Jon product Reviews seo Startups update

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Daily Search Forum Recap: July 25, 2022

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Daily Search Forum Recap: September 17, 2024

Published

23 hours ago

September 18, 2024

Entireweb News Bot

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

There are complaints about the Google Indexing API not working but I suspect it is working as Google planned. Google is testing sticky headers for ads and search results. Google is testing swipeable dots for carousels. Google Local Service Ads tests viewed X hours/minutes ago. Google is testing an expanded version of discussions and forums.

Search Engine Roundtable Stories:

The Google Indexing API Not Working For Some Or Indexing Issues…

There are complaints in the Black Hat SEO World forums that the Google Indexing API is not working. Some are saying Google is returning a call saying all is good but when it comes to indexing the content, it is not happening.

Google Tests Sticky Headers For Ads & Results

Google is testing that new large ad and organic label headers design but this time having the header stick to the top as you scroll.

Google Search Tests Swipeable Dots For Carousels

Google is testing a new interface in the search results to help searchers know they can swipe over a carousel to see more options. Google is placing swipeable dots at the bottom of some search boxes.

Google Tests Expanded & More Discussions and Forums Results

If you didn’t have enough Reddit and forum results in your Google Search results page, well, now Google is testing showing even more in the Discussions and Forums box. Generally, Google shows a short snippet of maybe three results, now Google is letting you expand them to see even more.

Google Local Service Ads Shows You Viewed X Minutes/Hours Ago

Google is testing showing the last time you viewed an ad, a Google Local Service Ad, by adding a label with those details. In this case, Google is showing “You viewed 15 minutes ago” next to this ad.

Yahoo Buildings Sign

Here is a super exciting photo of the sign outside of the Yahoo! campus. It has arrows to which Yahoo building number is in which direction. I can’t remember the last time I was at a Yahoo office…

Other Great Search Threads:

Google Ads issue with offline conversion imports, Barry Schwartz on X

I don’t have additional details or a timeline to provide at this time., AdsLiaison on X

A few months after we covered the South Africa badge, Google covered it just now, Barry Schwartz on X

Google removed the poll about using Gemini for SEO purposes – wow, Barry Schwartz on X

Perplexity is back up. We’ll learn how to handle spikes in usage better., Aravind Srinivas on X

When working with large-scale sites, a question I’m often asked is: “Does our page indexing report look alright to you?” My response to this is generally that it looks fine on the surface, but only further digging into the reasons, Brodie Clark on X

Planting more trees is not a ranking factor., John Mueller on Reddit

Search Engine Land Stories:

Feedback:

Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

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Daily Search Forum Recap: September 16, 2024

Published

2 days ago

September 17, 2024

Entireweb News Bot

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Saturday night, Google had a major search bug with its Google Android app. I posted a bunch of resources around the US vs Google monopoly trial. Google updated its crawler documentation in a big way. Google posted new local review restrictions and enforcements. Google is asking how you will use Gemini and AI for SEO. Google is testing a recent posts carousel in Google Search.

Search Engine Roundtable Stories:

Google Search App Stopped Working Saturday Night

The Google Search App stopped working last night (Saturday night) for a few hours. Google was quick to fix it in the middle of the night but by then, hundreds, if not, thousands of complaints flooded the support forums and social media.

Google Updates Google Crawlers & Fetchers Docs With Affects & Snippets

Google has completely reorganized its crawlers and user-triggered fetchers documentation. It used to be all on one page and now it is in several pages. Most of the changes were just moving content around but Google did add sections for what product each crawler affects, and added a robots.txt snippet for each crawler to demonstrate how to use the user agent tokens.

Google Reviews Restrictions For Business Profile Policy Violations

Google has posted a new document about the way Google may apply restrictions to your Google Business Profiles over review or other policy violations. In the document, Google wrote that it takes “take fake and/or incentivized reviews and ratings on businesses very seriously.”

Google US DOJ Trial Exhibit Files, Documents & Responses

As many of you know, Google is now in court over its monopoly ruling by the Department of Justice before the court rules on the remedy for such a ruling. The ruling may not come for a year or so, and Google will be in court for some time.

Google Search Tests Recent Posts Carousel

Google Search is testing a new recent posts carousel in the desktop and mobile search results. This carousel can show YouTube videos, TikTok videos, Reddit or other “hidden gems” of sorts.

Google Asks On Social If You Will Use Gemini AI For SEO

In one of the more disassociated social posts Google has made in a while, Google’s Small Business account posted a poll asking if you will use Gemini, Google’s AI models, to help with your SEO, to help boost your search rankings.

Sheds Inside The Google

Google likes to put outdoor things, inside its office. Here are outdoor sheds that are inside the Google London office. It seems they are uses as coat rooms, called cloakrooms?

Other Great Search Threads:

I found out today what happens when google deletes a vertical you’re using | NAP, Categories, Dashboard Data, Local Search Forum

The Digital Advertising Alliance has new standards for CTV, using its “Ad Choices” opt-out framework. Ad Choices has been a near-total failure and it’s effectively a fiction. Most consumers don’t understand AdChoices (the DAA, Greg Sterling on X

This is a friendly reminder to make sure automatic asset creation is turned off for Google search ad campagins, Nate Louis on X

This is not new. A social security number or Individual Taxpayer Identification Number (ITIN) may be required to complete verification. This information will be deleted and will not be stored after comple, AdsLiaison on X

Heads-up: There’s been a lot of chatter about crazy swings in rankings AFTER the August core update. I am now picking up some wild reversals, surges, and drops post-August core update. And a lot of that seems tied to the tremors I re, Glenn Gabe on X

More about forums, hidden gems, and recent adjustments: Here’s another example of a forum that surged with the hidden gems update in the fall of 2023, but has seen adjustments in the spring of 2024 (right after the March core update ende, Glenn Gabe on X

Search Engine Land Stories:

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Google Search App Stopped Working For A Few Hours Last Night

Published

3 days ago

September 16, 2024

Entireweb News Bot

The Google Search App stopped working last night for a few hours. Google was quick to fix it in the middle of the night but by then, hundreds, if not, thousands of complaints flooded the support forums and social media.

This impacted a “large number of users searching on the Google app on Android,” Google confirmed. When they loaded the Google Search App or any of its widgets, a message would pop up that says “Google keeps stopping.”

Here is one of many screenshots I saw in the Google Search Support forums:

The issue started at about midnight last night and lasted for a few hours until it was resolved.

You can see the non stop complaints in the Google Search Support forums about the issue if you scroll down to that time frame. There is also this massive Reddit thread with complaints.

9to5Google was the only other site reporting on this issue, as far as I can tell.

Google wrote:

There’s an ongoing issue with serving in Google Search that’s affecting a large number of users searching on the Google app on Android. We’re working on identifying the root cause. Next update will be within 12 hours.

That was given a timestamp at 2:07 AM ET but I believe the issue started a couple of hours prior.

Google said the issue was fully resolved at 4:11 AM ET.

If you noticed a dip in your Android traffic from Google between that time, this may be why.

Forum discussion at Google Web Search Help and Reddit.

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