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Jaimie Clark On Google Product Reviews Update & Jon Clark On SEO For Startups

Published

1 year ago

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Jaimie and Jon Clark came for a visit and we all spoke SEO and a lot more. Jaimie Clark is the VP of SEO at Centerfield, she was previously the Head of SEO at Wirecutter, a New York Times company. Jon Clark runs his own firm, Moving Traffic Media and was previously an SEO at some large companies. In part one, I pinned Jaimie versus Jon in an SEO challenge – guess who won… Then in part two, we spoke about Jaimie and Jon Clark’s career paths, in part three we talk about Jaimie Clark’s professional career and growth to the title of Vice President of SEO at a major corporation. Then in part four, we spoke with Jon about building an SEO agency.

In part five, I spoke to Jamie Clark about the Google Product Reviews update, since she worked at Wirecutter during the product reviews update. And she said this update was a long time coming and she was happy to see it and explained why that is the case. She said Google was good at weeding out the fakers. This Google update helped Wirecutter in a big way and it was perfect timing.

We also discussed maybe the internal fights about investing in such amazing content and reviews but Google ranking lower quality sites for so many years. But then one day, with this product reviews update, it ended up paying off in a big way. But fighting that fight before this update could not have been easy.

She is applying the same principles to her work at Centerfield and those principles are the only way to have long-term SEO success.

Jon explained why Google has to do it because users just want to be told what they want.

Then we spoke about doing SEO for startups and Jon spoke a lot about that. Jon said startups are moving so fast and growing so fast and he has a passion for it. He was amazed to see how SEO can help with investor funding. He explained a lot of the difference between working with startups versus large companies – you can just move faster with less red tape. SEO is sometimes simply more fun with startups. He mentioned a few red flags with working with startups. Startups should be hiring, if the startup is not hiring, that might be unusual.

And then we ended the interview about how it is for two SEO couples working at home in the same house. They can bounce SEO ideas off each other, which is great Jaimie said. Jon said that his clients benefit from Jaimie’s wisdom and Jaimie said the same thing, Wirecutter benefited from it as well. They spoke a lot about the benefits of working together and at home from a professional and work point of view.

You can subscribe to our YouTube channel by clicking here so you don’t miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don’t want to miss – and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.

Source: www.seroundtable.com

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Most SEOs Believe Google’s November Core & Reviews Updates Will Complete In December

Published

3 hours ago

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November 28, 2023

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Google Robot Waiting By Computer

The Google November 2023 core update and Google November 2023 reviews update are still both rolling out, and we have no estimated time of when they will finish rolling out. Both are well past their estimated two-week rollout period. I ran a poll yesterday asking SEOs when they think it will be done, and most said in December and not in the next few days left of November.

The poll had just under 600 votes in 24-hours and 79% said the update will be completed in December and 21% said in the last days remaining in November. I posted the poll on X – here it is:

Personally, I thought it would be done by now and I still think it will be done in the next day or so – but I am wrong a lot. 🙂

I do hope it is done today so they can roll out the Christmas holiday update (kidding…).

Forum discussion at X.

Update: I’ll have a story tomorrow but at least one of the updates is done in November:



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Google Search Console Was Down Today

Published

19 hours ago

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November 28, 2023

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Google Robot Hurt Tired

Google Search Console seems to be down right now. If you try to access it, you will get a 500 server error. I suspect Search Console will be back up shortly but right now, if it is down for you, you are not alone.

Update: At 8:52 am ET Google Search Console is back, the tool was offline for about 50 minutes.

Google’s Daniel Waisberg is 100% aware of the issue. He responded to some posts about the issue, saying, “we’re working on it.” John Mueller from Google is also reposting Daniel’s posts on X.

Here is what it looked like when you tried to access it while it was down:

Gsc 500 Error Down

Search Console went down at about 8 am ET and returned at 8:52 am ET.

Here are the posts on X from Daniel Waisberg of Google on this issue:

Who knows, maybe we will have a new Search Console feature when it returns?

Here are some of the complaints:

Update: At 8:52 am ET Google Search Console is back, the tool was offline for about 50 minutes.



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Google Testing New Flight Prices Rich Result?

Published

1 day ago

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November 27, 2023

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Woman Booking Flight Airport Google Logo

Google may be testing a new type of rich result for flight prices. This test shows a section under the flight search snippet that contains the dates, trip details and price.

This was spotted by Antoine Eripret who was able to trigger this numerous times, over numerous days, while in Spain. Here is his screenshot he posted on X:

Google Flight Prices Rich Result Test

He also posted this video of this in action for me:

Google Flight Prices Rich Result Test

Recently Google told us not to put flight prices in titles because those prices change too quickly. Maybe Google is testing updating those prices in more real time through the use of structured data and is thus more confident to show them as rich results and not title elements?

I don’t think Google officially supports flight schema but maybe they will soon?

Forum discussion at X.



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