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Jessica Budde On Transitioning Her Role As A Digital Marketer & Client Red Flags

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Jessica Budde

In part one, we spoke about Jessica Budde’s professional history, and in part two, we spoke more about how she had to shift her role and job as her agency grew from a small team to a medium-sized team. Her life was executing Google Ads campaigns, and now she barely does that because she is more of a manager. She feels like she is not doing work because she is managing and not doing tactical, but she is doing work. For her, that was a big challenge, to step away from the tactical and do more delegation because you need to grow the company.

I asked if clients get upset if she is no longer doing the tactical work and someone else is. Jess said no, her clients don’t really say that because it is a team effort and always has been. You are speaking directly to those who do the work on your campaign, so it is less of an issue.

Also, does not do the tactical work hurt you as a manager? She said she is nervous about it, but she is always on top of the changes because she does Marketing O’Clock. So that is how she keeps up with the changes.

Her agency has some of her clients on Slack. Slack to us is more immediate in terms of responses, but she said you need to set expectations with clients and not answer everything right away. This way, clients learn what to expect in terms of your response time. Clients should feel like you are their only client, but in reality, they are not.

We then spoke about clients to watch out for, and she provided a list of these red flags. Some of those red flags include when clients just check the box by hiring a PPC agency or clients that are not open to testing and evolving. Also, clients must have goals with not just their ad campaign but also in terms of the business goals of the client.

Jess said one of her clients let her sit in on meetings and employee training, and it was so useful for them to do a better job for the customer.

You can learn more about Jess Budde at Marketing O’Clock.


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Source: www.seroundtable.com

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Daily Search Forum Recap: May 24, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google’s site reputation abuse policy is still not algorithmically enforced. Google Search can now index EPUB formats. There is a neat place to follow all the embarrassing Google AI Overview examples. Google Analytics 4 adds real-time metrics in the past 5 minutes. Google Search has new profiles for looking at reviews and notes. And I posted thew weekly SEO video recap.

Search Engine Roundtable Stories:

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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Daily Search Forum Recap: May 23, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Microsoft Bing was offline for a while today, taking down third-party sites like ChatGPT Search, DuckDuckGo and even its ad products. Google is testing special treatments for Reddit results in search. Google is testing from sources across the web without images. Google is testing replacing related search with people also search for. Google Ads has a referral program, not sure if that is new. Google updated its robots.txt parser code in GitHub.


Search Engine Roundtable Stories:

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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Daily Search Forum Recap: May 22, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google Marketing Live was yesterday and we covered all of the search ad announcements including that ads are coming to AI Overviews. I am seeing a possible Google ranking update, unconfirmed of course. Google and Bing both recommend you upgrade to WordPress 6.5 because it supports native lastmod elements in the sitemap files. There is this weird surge in Google Search Console performance reports for product snippets. Bing is testing search tag filters. Apple Maps may mark a business closed due to missing an address and/or business hours.


Search Engine Roundtable Stories:


  • Google Search Ranking Volatility Spike Around May 22


    After a few days of calm Google weather, we are now seeing a spike in volatility, fluctuations and SEO chatter around Google search ranking movement. It is somewhat early on but I am seeing both a spike in SEOs noticing ranking movement and many of the tools are showing a spike in volatility.

  • Google Ads In AI Overviews, AI Shopping Ads, Brand Profile Ads & More AI Ad Tools


    Google Marketing Live was yesterday, and the Google Ad team announced a ton of new AI formats, new ad tools, and changes to the Google Ads platform that are coming soon. The big items for me are ads in AI Overviews, new AI Shopping Ads, Brand Profile ads, and more AI tools to help you create your ads.

  • Unusual Surge In Google Search Console Product Snippets Search Performance


    Google Search Console may have another data bug, maybe, this time with product snippets. If you look at your Search Performance report, then filter by search appearance for product snippets, you will likely see a surge in impressions and clicks over the past few days.

  • Google & Bing Say Upgrade To WordPress 6.5 To Gain Lastmod Sitemap Support


    Google and Bing are recommending that those on WordPress to upgrade to version 6.5 because 6.5 now supports lastmod dates in the sitemap files natively. In fact, Fabrice Canel from Bing says this is a “game-changer.”

  • Bing Search Testing Tag Filters


    Microsoft is testing a way to filter your Bing Search results based on tags. The tag filter is showing up for some searchers via a tab that you can click on via the right side of the page that will expand and show you tag filter options.

  • Apple Maps Listing Permanently Closed Over Missing Business Hours & Address


    Did you know that Apple can mark a business listing within Appel Maps / Apple Business Connect, as permanently closed if that business listing is missing the business hours and business address and/or if the business hours and address do not match what is on the business’s website or other local listings (like on Yelp, Google Maps, etc)?

  • Google Golf Clubs


    Here is a photo from a Google event named “Grow with Google” where there are Google branded gold clubs in this backdrop. You can see them in the golf bag on the right of the photo.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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