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Jessica Budde On Transitioning Her Role As A Digital Marketer & Client Red Flags

Published

11 months ago

December 26, 2022

In part one, we spoke about Jessica Budde’s professional history, and in part two, we spoke more about how she had to shift her role and job as her agency grew from a small team to a medium-sized team. Her life was executing Google Ads campaigns, and now she barely does that because she is more of a manager. She feels like she is not doing work because she is managing and not doing tactical, but she is doing work. For her, that was a big challenge, to step away from the tactical and do more delegation because you need to grow the company.

I asked if clients get upset if she is no longer doing the tactical work and someone else is. Jess said no, her clients don’t really say that because it is a team effort and always has been. You are speaking directly to those who do the work on your campaign, so it is less of an issue.

Also, does not do the tactical work hurt you as a manager? She said she is nervous about it, but she is always on top of the changes because she does Marketing O’Clock. So that is how she keeps up with the changes.

Her agency has some of her clients on Slack. Slack to us is more immediate in terms of responses, but she said you need to set expectations with clients and not answer everything right away. This way, clients learn what to expect in terms of your response time. Clients should feel like you are their only client, but in reality, they are not.

We then spoke about clients to watch out for, and she provided a list of these red flags. Some of those red flags include when clients just check the box by hiring a PPC agency or clients that are not open to testing and evolving. Also, clients must have goals with not just their ad campaign but also in terms of the business goals of the client.

Jess said one of her clients let her sit in on meetings and employee training, and it was so useful for them to do a better job for the customer.

You can learn more about Jess Budde at Marketing O’Clock.

You can subscribe to our YouTube channel by clicking here so you don’t miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don’t want to miss – and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.

Source: www.seroundtable.com

Related Topics:Budde Client Digital Flags Jessica Marketer Red role Transitioning

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Google Hanukkah Decorations Are Live For 2023

Published

6 hours ago

December 3, 2023

Entireweb News Bot

Hanukkah (aka Chanukah) starts this coming Thursday night, December 7th. Google has added its Hanukkah decorations to the Google Search results interface to celebrate. Google does this every year and I expect to see the same rollout in the coming weeks for Christmas and Kawanzaa but for now, since Chanukah is in the coming days, we have the Hanukkah decorations live at Google Search.

Here is a screenshot of the Chanukah decorations as they look like on the mobile search results.

You can see it yourself by searching on Google for [chanukah], [hanukkah], but not yet [חֲנוּכָּה‎] or other spelling variations yet but it should soon. It looks better on mobile than it does on desktop results.

To see the past, the 2023 decorations, 2021 decorations, 2020 Chanukah decorations, 2019 Google holiday decorations, the 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010 and so on.

Happy Chanukah, everyone!

Forum discussion at X.

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Google Pay Accepted Icons In Google Search Results

Published

22 hours ago

December 3, 2023

Entireweb News Bot

Google seems to be testing a Google Pay Accepted label or icon in the Google search results. This label has the super G logo followed by the words “Pay accepted” words next to search result snippets that support Google Pay and notate such in their structured data.

This was first spotted by Khushal Bherwani who shared some screenshots of this on X – here is one:

Here are some more screenshots:

Here is test and without test window for same query. pic.twitter.com/n9cYWBOsro

— Khushal Bherwani (@b4k_khushal) October 20, 2023

Brodie Clark also posted some screenshots after on X:

In continuation from the test from October, Google is now testing out a new Google Pay label associated with organic results. Last month, Google was testing Pay Accepted text, with this month changing it to Pay encrypted checkout. More details: https://t.co/MvFNoPmMDR pic.twitter.com/WDVVc4RbTO

— SERPs Up 🌊 (@SERPalerts) November 30, 2023

I tried to replicate this but I came up short.

This is not the first time Google had similar icons like this in its search results.

Forum discussion at X.

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Google Discover Showing Older Content Since Follow Feature Arrived

Published

2 days ago

December 2, 2023

Entireweb News Bot

Typically, Google Discover shows content that is less than a day old, but it can show content that is weeks, months, or even years old. However, typically, Google will show more recent content in the Discover feed. Well, that may have changed with the new Google follow feature.

Glenn Gabe, who is a very active Google Discover user, noticed that since the Follow feature rolled out, he has been seeing content that is weeks and months old way more often than before the follow feature rolled out. Glenn wrote on X that “this could also be playing a role. i.e. Google isn’t providing as much recent content, but instead, focusing on providing targeted content based on the topics you are following.”

It makes sense that if you follow a specific topic and if Google Discover only shows the most authoritative types of content, it might be hard for Google to find new content on that topic. So it does make sense that Google may show older content more often for that specific topic you follow.

Here are screenshots Glenn shared:

Google Discover Old Stories Follow