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Jordan Mazza and Jamie Reedy On Publishing & Content SEO In AI

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Jamie Reedy Jordan Mazza 2

In part one, we learned about Jamie Reedy and Jordan Mazza from Amsive Digital and then spoke a bit about e-commerce SEO. In this next part, we talk about publisher and content SEO. Jordan explained they have their own internal ranking signals for content development. Jordan said they look a lot at the new E in E-E-A-T for experience and also around user-generated reviews.

E-E-A-T, expertise, experience, authoritativeness, and trustworthiness are something the team at Amsive works a lot on. Jordan said they work nicely with their clients to help them leverage their experience and expertise in their content, and he helps them go about that.

I then brought up the topic of AI content and Google’s who, how and why for your content. Jordan spoke about some of the questions about using AI to help build content. Do you list AI as the author and some other questions around that?

Jordan then spoke about how you can word answers in your content around how a person experiences something. Jordan said AI cannot experience things but then I questioned that, why can’t they on some level? Jamie said when it comes to messaging for their clients around using AI, make sure to write your content for people. Jamie doesn’t think AI bots can write for people, as well as people, can.

I went back in history to the old Panda days, and I relate it to what changes we are seeing now with SEO and content development. We spoke about old fashion programmatic spam SEO from the early 2000s. I then discussed how HJ Kim at Google and what drives him to build algorithms that rank pages that help, not hurt, people. So Google is not too worried about AI content overrunning the web because they’ve been through this before.

Jamie said it all comes back to creating brand affinity with your customers through search.

You can learn more about Jamie Reedy on LinkedIn and Jordan Mazza on LinkedIn or on Twitter @JordanMazzaTV.


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Google Hanukkah Decorations Are Live For 2023

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Google Hanukkah 2023

Hanukkah (aka Chanukah) starts this coming Thursday night, December 7th. Google has added its Hanukkah decorations to the Google Search results interface to celebrate. Google does this every year and I expect to see the same rollout in the coming weeks for Christmas and Kawanzaa but for now, since Chanukah is in the coming days, we have the Hanukkah decorations live at Google Search.

Here is a screenshot of the Chanukah decorations as they look like on the mobile search results.

Google Hanukkah Decorations 2023

You can see it yourself by searching on Google for [chanukah], [hanukkah], but not yet [חֲנוּכָּה‎] or other spelling variations yet but it should soon. It looks better on mobile than it does on desktop results.

To see the past, the 2023 decorations, 2021 decorations, 2020 Chanukah decorations, 2019 Google holiday decorations, the 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010 and so on.

Happy Chanukah, everyone!

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Google Pay Accepted Icons In Google Search Results

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Woman Checking Out Store Google Logo

Google seems to be testing a Google Pay Accepted label or icon in the Google search results. This label has the super G logo followed by the words “Pay accepted” words next to search result snippets that support Google Pay and notate such in their structured data.

This was first spotted by Khushal Bherwani who shared some screenshots of this on X – here is one:

G Pay Accepted Google Search

Here are some more screenshots:

Brodie Clark also posted some screenshots after on X:

Google Pay Accepted Google Search

I tried to replicate this but I came up short.

This is not the first time Google had similar icons like this in its search results.

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Google Discover Showing Older Content Since Follow Feature Arrived

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Typically, Google Discover shows content that is less than a day old, but it can show content that is weeks, months, or even years old. However, typically, Google will show more recent content in the Discover feed. Well, that may have changed with the new Google follow feature.

Glenn Gabe, who is a very active Google Discover user, noticed that since the Follow feature rolled out, he has been seeing content that is weeks and months old way more often than before the follow feature rolled out. Glenn wrote on X that “this could also be playing a role. i.e. Google isn’t providing as much recent content, but instead, focusing on providing targeted content based on the topics you are following.”

It makes sense that if you follow a specific topic and if Google Discover only shows the most authoritative types of content, it might be hard for Google to find new content on that topic. So it does make sense that Google may show older content more often for that specific topic you follow.

Here are screenshots Glenn shared:

Google Discover Old Stories Follow

Google Discover Old Stories Follow2

Have you noticed this in your Discover feed?

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