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July 2022 Google Product Reviews Update Finished On August 2nd

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Things To Consider In Google Product Listing Detail Page

So Google has finished the rollout of the July 2022 Google Product Reviews Update in a record-breaking fashion, in a six-day period. It even shocked Google because Google originally estimated 14-21 days for the rollout and Google didn’t even mention anything on its social channels about the update being done rolling out.

Instead, Google simply and quietly updated its updates page to write “the rollout was complete as of August 2, 2022.”

Danny Sullivan did say they would just update the page:

Bu it confused a lot of us, including myself:

This was first spotted by Neil McCarthy in this tweet:

Just a reminder, this July 2022 Product Reviews update was the fourth product reviews update, the previous three versions were the April 2021 Product Reviews Update, the December 2021 Product Reviews Update and the March 2022 Product Reviews Update.

Some savvy SEOs noticed big hits on specific sites on Friday, July 29th, but I would say overall, this update had much less chatter from within the SEO community than all previous product reviews updates. We then saw some tools light up on August 3rd but clearly that was not this update because the product reviews update was finished the day before.

Google Product Reviews Update Quick Facts

Here are the most important things that we know right now in short form:

  • Name: Google July 2022 Product Reviews Update
  • Launched: July 27, 2022 at around 1:30 pm ET
  • Finished: August 2, 2022
  • Targets: It looks at product review content
  • Penalty: It is not a penalty, it promotes or rewards “insightful analysis and original research.”
  • Not a core update: Many are going to say this is a core update, it is not.
  • English Language but will expand: This is only looking at English-language content right now but likely will expand to other languages, this is a global launch. I am surprised it is still only English but it is, as we documented below.
  • Impact: Google would not tell me what percentage of queries or searches were impacted by this update.
  • Discover: This update can impact your performance in Google Discover, Google previously said.
  • Recover: If you were hit by this, then you will need to look at your content and see if you can do better with Google’s advice below
  • Refreshes: Google will do periodic refreshes to this algorithm but may not communicate those updates in the future. This may be the first refresh that Google has done, it is the first refresh Google communicated about.

This was a weird weird update….

Google Tracking Tools

The update took only six days, you can see that the tracking tools in aggregate form, did not show much volatility over those 6 days:

Semrush and when you toggle it to just Shopping, things get a bit hotter.

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RankRanger:

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Accuranker:

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Cognitive SEO:

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SERPmetrics:

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Mozcast:

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Advanced Web Rankings:

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Algoroo:

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SERPwoo:

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SERPstat:

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Google Product Review Update Advice

Here is the original advice but Google has posted this in a new help document with the new advice from December, this does not include the specific new points listed above:

  • Express expert knowledge about products where appropriate?
  • Show what the product is like physically, or how it is used, with unique content beyond what’s provided by the manufacturer?
  • Provide quantitative measurements about how a product measures up in various categories of performance?
  • Explain what sets a product apart from its competitors?
  • Cover comparable products to consider, or explain which products might be best for certain uses or circumstances?
  • Discuss the benefits and drawbacks of a particular product, based on research into it?
  • Describe how a product has evolved from previous models or releases to provide improvements, address issues, or otherwise help users in making a purchase decision?
  • Identify key decision-making factors for the product’s category and how the product performs in those areas? For example, a car review might determine that fuel economy, safety, and handling are key decision-making factors and rate performance in those areas.
  • Describe key choices in how a product has been designed and their effect on the users beyond what the manufacturer says?
  • Provide evidence such as visuals, audio, or other links of your own experience with the product, to support your expertise and reinforce the authenticity of your review.
  • Include links to multiple sellers to give the reader the option to purchase from their merchant of choice.

Here is the updated advice from the March update:
(1) Are product review updates relevant to ranked lists and comparison reviews? Yes. Product review updates apply to all forms of review content. The best practices Google shared also apply. However, due to the shorter nature of ranked lists, you may want to demonstrate expertise and reinforce authenticity in a more concise way. Citing pertinent results and including original images from tests you performed with the product can be good ways to do this.

(2) Are there any recommendations for reviews recommending “best” products? If you recommend a product as the best overall or the best for a certain purpose, be sure to share with the reader why you consider that product the best. What sets the product apart from others in the market? Why is the product particularly suited for its recommended purpose? Be sure to include supporting first-hand evidence.

(3) If I create a review that covers multiple products, should I still create reviews for the products individually? It can be effective to write a high quality ranked list of related products in combination with in-depth single-product reviews for each recommended product. If you write both, make sure there is enough useful content in the ranked list for it to stand on its own.

Google also posted this graphic showing that product review lists can be impacted by this as well:

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Google also listed these four points about the criteria Google uses for product reviews:

  • Include helpful in-depth details, like the benefits or drawbacks of a certain item, specifics on how a product performs or how the product differs from previous versions
  • Come from people who have actually used the products, and show what the product is physically like or how it’s used
  • Include unique information beyond what the manufacturer provides — like visuals, audio or links to other content detailing the reviewer’s experience
  • Cover comparable products, or explain what sets a product apart from its competitors

I have written about every tiny detail of these product reviews update, just do a search on this site for more.

Are you surprised by this rollout and the volatility or lack thereof?

Forum discussion at Forum discussion at Twitter & WebmasterWorld & Black Hat World.



Source: www.seroundtable.com

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Google Algorithm Update, Yandex Search Factors Leaked, ChatGPT Craze (Bing/Google), Bing Lastmod & More Yahoo Search

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Google Algorithm Update, Yandex Search Factors Leaked, ChatGPT Craze (Bing/Google), Bing Lastmod & More Yahoo Search

In this week’s recap, I covered the unconfirmed Google update that seemed to impact product review sites but maybe more on January 26th. Yandex had a huge leak, and SEOs and marketers dug through the search engine’s source code. Google’s answer to ChatGPT might be Apprentice Bard using LAMDA Sundar Pichai of Google basically confirmed this. Google’s John Mueller blasted some links sellers. Google Search Console updated the video indexing report. Google said to try to nofollow site credit links in your footer. Google said spammy links from porn sites should not be a priority. Google said if you redesign your site, the rankings make go “nuts.” Google Search Console verification does not impact your rankings. Google said firewalls and CDNs are the biggest reason for why your site is blocking crawling. Google updated its canonicalization docs in a big way. Google said don’t use relative paths in your canonicals. I posted the big Google webmaster report for Friday. Microsoft Bing said the lastmod field in your sitemap file is critical. The new BingBot might go 100% today. Google Ads announcements and news seemed to have slowed since late last year. Google reported earnings that showed their ad revenue was down 3.6% year over year. Yahoo Search is really going to be making a comeback, I have more evidence. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

Sponsored by BruceClay, who has been doing search marketing optimization since 1996 and also has an amazing SEO training platform.

Make sure to subscribe to our video feed or subscribe directly on iTunes, Apple Podcasts, Spotify, Google Podcasts or your favorite podcast player to be notified of these updates and download the video in the background. Here is the YouTube version of the feed:


For the original iTunes version, click here.

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Google’s Answer To OpenAI’s ChatGPT?

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Google Chat Bot Ai

CNBC reported the other day that Google is working on its own AI chatbot named Apprentice Bard. Apprentice Bard is reportedly built on Google’s AI LaMDA language model stack and while Google is being more cautious with this rollout, Google is working on testing an AI bot in search.

CNBC wrote, “As a result of ChatGPT, the LaMDA team has been asked to prioritize working on a response to ChatGPT,” read one internal memo viewed by CNBC. “In the short term, it takes precedence over other projects,” the email continued, warning that some employees stop attending certain unrelated meetings.

“Apprentice Bard looks similar to ChatGPT: Employees can enter a question in a dialog box and get a text answer, then give feedback on the response. Based on several responses viewed by CNBC, Apprentice Bard’s answers can include recent events, a feature ChatGPT doesn’t have yet,” CNBC said. This makes sense, as Google can crawl the web in almost real-time and process that information faster than any other company.

The examples given by CNBC show that Google even picked up on the Google layoff news and was able to respond to questions about this. Whereas ChatGPT only has content from 2021 or earlier.

Also, CNBC said Google is working on designing an alternative search interface to support this chat feature. CNBC said, “One view showed the home search page offering five different prompts for potential questions placed directly under the main search bar, replacing the current “I’m feeling lucky” bar. It also showed a small chat logo inside the far right end of the search bar.” “When a question is entered, the search results show a grey bubble directly under the search bar, offering more human-like responses than typical search results. Directly beneath that, the page suggests several follow-up questions related to the first one. Under that, it shows typical search results, including links and headlines.”

Super interesting stuff and I suspect that if Google does release something, it will be a lot better than what we’ve been seeing so far, if that is even imaginable…

Forum discussion at Twitter.



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A New Googlebot Crawler From Google Named GoogleProducer

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Crochet Google Bot Spider

Google may be crawling the web with a new crawler, a new Googlebot, named GoogleProducer. This useragent is not listed on the official Google crawlers page but maybe it is too new to be listed yet?

Hernán Marsili spotted this and asked Google about this on Twitter. He said, “we are seeing a lot of traffic to publisher’s sites with a new user-agent ‘GoogleProducer; (+http://goo.gl/7y4SX) ‘. Our WAF is currently blocking it, but it’s origin is actually Google Proxy hosts. Is this legit traffic?”

That link goes to this page that 404s within the Google News Producer section.

As an FYI, Google Producer is part of Google News and Google Currents, I believe. This help document from Google says, “You will use Google Currents producer to manage your issues (e.g., pricing, description, etc.) for Google Play Magazines. If you’re participating in Google Currents, Producer will look familiar to you. You can manage both your edition(s) for Google Currents and your issues for Google Play Magazines through Producer. See our article on publisher account setup for the steps you need to take to fully set up your publisher account and magazines for Play. If you have any questions about using Producer for Google Currents, please see the Currents Producer Help Center.” Note, the Currents Producer Help Center redirects to the Google Publisher Center help center.

John Mueller of Google said he will look into it:

I guess we will see what he says but until then, I do suspect this is a legit Googlebot crawler.

Update: This is old, an older one:

Forum discussion at Twitter.



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