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July Google Product Reviews Update, Quality Raters Guidelines, Things To Know Disappear, Core Web Vitals, Bing, Ads & More

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This week, it was awkwardly quiet with the Google rankings and then Google dropped the bombshell, the July 2022 Google Product Review update touched down. Google also released new search quality raters guidelines, a refresh from the one updated 9-months ago. Google’s Things To Know feature went missing on desktop search. Google no longer counts the core web vitals scores for pages not indexed. Microsoft Bing said the new Bingbot makes up 5% of all crawls now. Google said age verification requirements may prevent a site from showing in Google Discover. Google Merchant Center now allows login required and restricted purchase to show in free listings. Google now shows three Local Service Ads on mobile, up from two. Google Local Service ads are seeing a lot of fake reviews. Google is testing list view top stories that overtake the web results. Google Search displays the return period in the search result snippets. Google Maps is testing infinite scroll in the map listing results. Google product carousel is displaying “appears on these lists.” Also, Google hotel listings show a section for “featured in.” Google tests explore more search refinements. We posted tons of new Microsoft Bing features. Google Ads is automatically switching some conversion actions to data-driven attribution. Google Maps may remove selfies, and blurry and poor-quality images. Google Ads and Bing Ads revenues were both up but both slowed. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

SPONSOR: Whitespark – Everything you need to increase and track local ranking.

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SEARCHENGINES

All Dealerships Can List Auto Inventory On Google Business Profiles

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Google Cars

Google is now opening up its car or auto inventory feature within Google Business Profiles to all motor vehicle dealerships. Google began testing car listings in 2021 and then expanded the cars for sale feature in 2022 and now it is open to all dealerships.

Greg Gifford posted this over here saying, “Any motor vehicle dealer can now list inventory on their Google Business Profiles.” “Google just opened up the “Cars for Sale” widget to anything with a VIN. Until this week, only US-based car dealers could list their inventory on their Google Business Profiles. Now, anything that has a Vehicle Identification Number is eligible to be listed. That means motorcycles, RVs, powersports, and Commercial vehicles are all allowed now,” Greg added.

It is locked down to US-based dealerships right now, it is not yet international.

Here is how the flow works from the local Google mobile search results last year:

Cars For Sale Google Business Profile

To manage vehicle listings through your Business Profile account, perform the following steps:

(1) Access your web Business Profile account at business.google.com/locations.

(2) Select See your profile for the business that you want to change settings for.

(3) Click Edit profile, and then click Vehicle listings.

To manage your vehicle listings through a Google Search, perform the following steps:
(1) Search for your business’s name or “my business” on Google Search.

(2) Click Edit profile, and then click Vehicle listings.

Google calls this vehicle listings and posted more details including, “Vehicle listings on Google allows businesses to display their for sale vehicle inventory on various Google surfaces, including dealerships’ Business Profiles and Google Search. Google users can then search, filter, and easily learn more about vehicles for sale such as availability, pricing, and key information about the vehicles for sale, potentially directing customers to your business.”

Forum discussion at Twitter.



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Google Cotton Candy Machine

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Google Cotton Candy Machine

Here is a cotton candy machine that was at the Google office for a YouTube Live event a few months back. I don’t think this machine lives there, I suspect Google rented it for the event, but I am not sure.

We did see some Googlers eating cotton candy a year ago… Just saying…

This was posted on Instagram.

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.



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SEOs Trust YMYL Content Less If It Is AI-Generated

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Surgery Google

Lily Ray ran a Twitter poll asking SEOs if they trust content in the YMYL, your money or your life, category more, less or the same if it was written by AI. The vast majority of responses said they trust AI-generated content less than human-generated content.

Lily asked, “If a site offering Your Money, Your Life information/advice (health, finance, etc) indicates that the content was partially written using AI, does this make you trust the content:”

About 74% of the over 1,000 votes said AI-generated content would be trusted less, 22% said there is no difference – they would trust it the same and 4% said it would be trusted more.

Here is the poll with the “See answers” option:

Forum discussion at Twitter.



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