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Lance Bachmann On Growing A Winning Digital Marketing Agency

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Lance Bachmann

I met up at one of Lance Bachmann’s businesses, 1SEO Digital Agency, where we chatted about marketing and running a business. Lance started doing digital marketing over 20 years, and while he owns five other companies, his most favorite thing is marketing. Lance has purchased other businesses in the past and has sold some businesses but said he would never sell 1SEO Digital Agency.

We then spoke about his history in marketing, from his days working at YellowPages.com as the VP. Back then, the Yellow Pages online were insane and insane traffic. The early days of local search were super fun and we went back in time talking about these online yellow pages, City Search, and some of the other players from those early days.

Lance then said, “No one likes a winner,” and added that “I am a winner.” It was a good line.

1SEO Digital Agency is mostly locally focused and the rest is e-commerce focused. 1SEO Digital Agency does a ton of recruiting and they have two full-time recruiters hiring all the time. So the only way to scale, they know they need to continue to hire. Hiring is not cheap but it is the cost of doing business.

Lance and his sister started the company from nothing, and now are 150 or so people. When he was in a 15 or so-person agency, one of his employees asked him where can they go from there and where is the growth for that person’s job. It was at that point that Lance decided to grow.

And they grow by being efficient, and having systems in place is critical for growth. Lance actually stepped down as CEO a few years ago, focused on the marketing side, and let the new CEO grow the company.

This growth was not visionary, exactly. It was done to give the people who work for him more opportunities. There is no debt in the company and they only have four sales reps; all the sales leads are inbound.

It was good to talk business with Lance and we compared some notes.

Lance is so passionate about his staff, his team, and his employees, and it is really nice to see.

You can learn more about Lance Bachmann at Lance Bachmann Capital and 1SEO Digital Agency.


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Google Hanukkah Decorations Are Live For 2023

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Google Hanukkah 2023

Hanukkah (aka Chanukah) starts this coming Thursday night, December 7th. Google has added its Hanukkah decorations to the Google Search results interface to celebrate. Google does this every year and I expect to see the same rollout in the coming weeks for Christmas and Kawanzaa but for now, since Chanukah is in the coming days, we have the Hanukkah decorations live at Google Search.

Here is a screenshot of the Chanukah decorations as they look like on the mobile search results.

Google Hanukkah Decorations 2023

You can see it yourself by searching on Google for [chanukah], [hanukkah], but not yet [חֲנוּכָּה‎] or other spelling variations yet but it should soon. It looks better on mobile than it does on desktop results.

To see the past, the 2023 decorations, 2021 decorations, 2020 Chanukah decorations, 2019 Google holiday decorations, the 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010 and so on.

Happy Chanukah, everyone!

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Google Pay Accepted Icons In Google Search Results

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Woman Checking Out Store Google Logo

Google seems to be testing a Google Pay Accepted label or icon in the Google search results. This label has the super G logo followed by the words “Pay accepted” words next to search result snippets that support Google Pay and notate such in their structured data.

This was first spotted by Khushal Bherwani who shared some screenshots of this on X – here is one:

G Pay Accepted Google Search

Here are some more screenshots:

Brodie Clark also posted some screenshots after on X:

Google Pay Accepted Google Search

I tried to replicate this but I came up short.

This is not the first time Google had similar icons like this in its search results.

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Google Discover Showing Older Content Since Follow Feature Arrived

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Dog Astronut Google Logo

Typically, Google Discover shows content that is less than a day old, but it can show content that is weeks, months, or even years old. However, typically, Google will show more recent content in the Discover feed. Well, that may have changed with the new Google follow feature.

Glenn Gabe, who is a very active Google Discover user, noticed that since the Follow feature rolled out, he has been seeing content that is weeks and months old way more often than before the follow feature rolled out. Glenn wrote on X that “this could also be playing a role. i.e. Google isn’t providing as much recent content, but instead, focusing on providing targeted content based on the topics you are following.”

It makes sense that if you follow a specific topic and if Google Discover only shows the most authoritative types of content, it might be hard for Google to find new content on that topic. So it does make sense that Google may show older content more often for that specific topic you follow.

Here are screenshots Glenn shared:

Google Discover Old Stories Follow

Google Discover Old Stories Follow2

Have you noticed this in your Discover feed?

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