SEARCHENGINES
Microsoft Bing Uses New GPT-4 From OpenAI

Microsoft Bing confirmed minutes after OpenAI announced the new version of GPT, GPT-4, that Bing uses that upgraded model. Yusuf Mehdi from Microsoft said, “We are happy to confirm that the new Bing is running on GPT-4, customized for search.”
In fact, Microsoft’s Bing Chat has been using GPT-4 for the past five weeks. “If you’ve used the new Bing preview at any time in the last five weeks, you’ve already experienced an early version of this powerful model,” Microsoft said.
GPT-4 can solve difficult problems with greater accuracy, thanks to its broader general knowledge and problem-solving abilities. GPT-4 is more creative and collaborative than ever before. It can generate, edit, and iterate with users on creative and technical writing tasks, such as composing songs, writing screenplays, or learning a user’s writing style.
Yusuf Mehdi added, “If you’ve used the new Bing in preview at any time in the last six weeks, you’ve already had an early look at the power of OpenAI’s latest model. As OpenAI makes updates to GPT-4 and beyond, Bing benefits from those improvements to ensure our users have the most comprehensive copilot features available.” Jordi Ribas said on Twitter, “confirming that the next-gen model Bing uses in Prometheus is indeed OpenAI’s GPT-4 which they just announced today.”
If you have access to the new Bing and Bing Chat experience, you can try it there. Or you can try it on ChatGPT Plus. There is a lot of coverage of this news on Techmeme and I covered it at Search Engine Land yesterday.
Here is how it looks in ChatGPT Plus:
YESSSS!! pic.twitter.com/cccKyOk7Dh
— Pedro Dias (@pedrodias) March 14, 2023
I find it funny how this came shortly after the Google AI announcements, like last time with Bard and Bing going at it.
— Mordy Oberstein 🇺🇦 (@MordyOberstein) March 14, 2023
Forum discussion at Twitter & WebmasterWorld.
SEARCHENGINES
Google Hanukkah Decorations Are Live For 2023

Hanukkah (aka Chanukah) starts this coming Thursday night, December 7th. Google has added its Hanukkah decorations to the Google Search results interface to celebrate. Google does this every year and I expect to see the same rollout in the coming weeks for Christmas and Kawanzaa but for now, since Chanukah is in the coming days, we have the Hanukkah decorations live at Google Search.
Here is a screenshot of the Chanukah decorations as they look like on the mobile search results.
You can see it yourself by searching on Google for [chanukah], [hanukkah], but not yet [חֲנוּכָּה] or other spelling variations yet but it should soon. It looks better on mobile than it does on desktop results.
To see the past, the 2023 decorations, 2021 decorations, 2020 Chanukah decorations, 2019 Google holiday decorations, the 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010 and so on.
Happy Chanukah, everyone!
Forum discussion at X.
SEARCHENGINES
Google Pay Accepted Icons In Google Search Results

Google seems to be testing a Google Pay Accepted label or icon in the Google search results. This label has the super G logo followed by the words “Pay accepted” words next to search result snippets that support Google Pay and notate such in their structured data.
This was first spotted by Khushal Bherwani who shared some screenshots of this on X – here is one:
Here are some more screenshots:
Here is test and without test window for same query. pic.twitter.com/n9cYWBOsro
— Khushal Bherwani (@b4k_khushal) October 20, 2023
Brodie Clark also posted some screenshots after on X:
In continuation from the test from October, Google is now testing out a new Google Pay label associated with organic results. Last month, Google was testing Pay Accepted text, with this month changing it to Pay encrypted checkout. More details: https://t.co/MvFNoPmMDR pic.twitter.com/WDVVc4RbTO
— SERPs Up 🌊 (@SERPalerts) November 30, 2023
I tried to replicate this but I came up short.
This is not the first time Google had similar icons like this in its search results.
Forum discussion at X.
SEARCHENGINES
Google Discover Showing Older Content Since Follow Feature Arrived

Typically, Google Discover shows content that is less than a day old, but it can show content that is weeks, months, or even years old. However, typically, Google will show more recent content in the Discover feed. Well, that may have changed with the new Google follow feature.
Glenn Gabe, who is a very active Google Discover user, noticed that since the Follow feature rolled out, he has been seeing content that is weeks and months old way more often than before the follow feature rolled out. Glenn wrote on X that “this could also be playing a role. i.e. Google isn’t providing as much recent content, but instead, focusing on providing targeted content based on the topics you are following.”
It makes sense that if you follow a specific topic and if Google Discover only shows the most authoritative types of content, it might be hard for Google to find new content on that topic. So it does make sense that Google may show older content more often for that specific topic you follow.
Here are screenshots Glenn shared:
Have you noticed this in your Discover feed?
Forum discussion at X.
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