SEARCHENGINES

More From Google On When To Use Subdomains

Published

2 years ago

November 25, 2022

More From Google On When To Use Subdomains

Just when you thought John Mueller of Google was done responding to sub-domain SEO questions – well – now we have a new social platform – so… John said on Mastodon when he would go with subdomains versus posting the content on the main www.

John wrote on Mastodon that he would go with a subdomain over a www when he thinks the content on the subdomain can live on its own off of the www. He said “my way of thinking with regards to subdomains is that it depends on what you’re trying to do. Is it content that’s meant to be tightly connected to the main site? then put it on the main site. If you want the content to stand on its own, then a subdomain is a good match.”

He also shared that there are technical considerations to think about outside of SEO. He said “There’s also the technical side-effect of subdomains sometimes making things a bit more complicated: verification in search console, tracking in analytics, DNS, hosting, security, CSPs, etc.”

Later on in that thread, John added “To be clear, I think it will affect rankings of the new content, but ultimately it depends on what you want to achieve with it. Sometimes you want something separated out, sometimes you want to see something as a part of the main site. These are different situations, and the results will differ.”

So – that is the latest from a Googler on to go with subdomains or stick with your www for portions of your site.

For more on what Google said on subdomains and SEO, just search this site for [subdomain] – I’ve covered it so many times.

Oh, one more thing from Mastodon to add – the link points to here:

Forum discussion at Mastodon.

Source: www.seroundtable.com

SEARCHENGINES

Daily Search Forum Recap: October 15, 2024

Published

6 hours ago

October 16, 2024

Entireweb News Bot

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google Ads is testing expandable and collapsible carousel ads. Bing Search is also stealing from recipe bloggers and was called out for it. Google Ads will remove data older than 11 years. Google Ads announced new penalties for agencies, they are serious. Google Search is testing off-centered and angled design elements on mobile search.

Search Engine Roundtable Stories:

Google Ads Tests Expandable & Collapsible Carousel Ads & Refinements

Google is testing a new search ad format that lets you expand and collapse the sponsored search ads. When you expand the ads, it then shows a carousel of search ads. Google is also testing search refinements under search ads.

Bing Search Recipes Cheat Publishers?

The other day I wrote about a Google test named Quick view for recipes that gave the searcher no reason, whatsoever, to click over the the publishers site. But then I was notified that Bing has something just as bad and it is fully live, it is not a test.

Google Ads To Release New Penalties For Agencies & Third Parties

Google is updated its Google Ads third-party policy to add new penalties for third parties, such as PPC agencies, “that enable significant or sustained policy violations.” These new penalties include removal from programs, such as Google Partners, and account suspension.

Google Ads To Remove Data Older Than 11 Years Ago

Google will be updating its Google Ads data retention policy on November 13, 2024 to only store data 11 years old or newer. Anything older than 11 years of data will be removed from Google’s servers. Google says if you want to hold on to the old data, make sure to download it before November 13th.

Google Search Tests Angled & Off-Centered Design Elements

Google is testing angled or off-centered design elements within the search results. The search box seems angled, the favicons seem twisted, the box elements throughout seem tilted – it just seems like an interesting test that should never see the day of light.

Arab Googler Conference

Here is a video I found online of a recent event Google hosted at one of the offices named the 2024 Arab Googler Conference. The video shows there were speakers, presentations, food and gifts.

Other Great Search Threads:

How many of your SEO recommendations get shipped?, Kevin_Indig on X

Google immediately denies edits for UPS Store/PO Box style listings, Local Search Forum

Thinking about why Google can’t/doesn’t want to disclose all Search Terms. Its like buying a product but never seeing it. Is it because of Privacy reasons (lack of data, cookie consent on Google. com) or because Google doesn’t want, Thomas Eccel on X

This is why, when we (eBay) met with Demand Media, where they proposed a content farm on one of our subdomains with rented content, we politely said no, ended the meeting, Dennis Goedegebuure on X

Where does OpenAI go from here?, WebmasterWorld

Search Engine Land Stories:

Feedback:

Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

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SEARCHENGINES

Daily Search Forum Recap: October 14, 2024

Published

1 day ago

October 15, 2024

Entireweb News Bot

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

A new video from a famous YouTuber talks about why Google is falling apart, it got over 1 million views in a couple of days. Google is testing replacing the full logo with the Super G logo at the top of the search results. Google Ads has a gross profit optimization campaign setting. Google is testing “top links” in the search results. And Bing “unshipped” 27 features, which ones to be exact, I don’t know.

Search Engine Roundtable Stories:

Why Google Search Is Broken Video Gets Millions Of Views

Arun Maini, a famous YouTuber known for his Mrwhosetheboss channel, posted a scathing video named “Why Google Search is Falling Apart. The video goes through three reasons why Google Search is failing: (1) the results page, (2) SEO, and (3) AI changes.

Google Ads Adds Gross Profit Optimization Campaign Setting

Google Ads is rolling out a new campaign setting named Gross profit optimization. The gross profit is calculated by Google by applying the gross profit margins you set up in the gross profit optimization goal to the value of each conversion.

Google Search Tests Top Links Title For Sitelinks?

Google is testing showing the term “top links” or “top links from…” in its search results snippets, that seem to give a title to the sitelinks shown under search result snippets. This is shown both on organic free search results and the search ads, Google Ads, in Google Search.

Microsoft Unshipped 27 Bing Features

Did you know that Bing removed dozens of features? 27 Bing featured were “unshipped” according to the new CEO of Bing, Mustafa Suleyman, said on X. He wrote, “Simplicity is one of the core principles I am focused on. I am so proud that the Bing team has unshipped 27 features. Being brave enough to undo complexity is important.”

Google Search Tests Replacing Google Logo With Super G Logo

Google is testing swapping out the normal spelled-out Google logo with the Super G (that is what Google calls it) logo at the top of the Google Search results page. I find it weird but I guess it can work?

Baby In The Google Bike Basket

Here is a photo from the GooglePlex that caught my eye. It is of a newborn baby sitting in the basket of a Google Bike. Yep, a baby in a Google bike. The baby looks calm and collected.

Other Great Search Threads:

Google refers to Google Ads as “GAds”… also, beginning on November 13, 2024, reporting data collected by Google Ads will be available for 11 years, Greg on X

Update: A couple of us Google Brain / DeepMind researchers have left to work on something new. Some observations: * Off-the shelf AI libraries (e.g. RAG and agents) do not work well enough for high-quality products. * In-house research, Peter J. Liu on X

AI Overviews showing for many queries now in Canada. I don’t see any of the tools reporting this uptick but I am getting them for a ton of my searches today. cc my fellow Canucks. Have you been noticing this?, Darcy Burk on X

So after having a discussion today, one thing @searchmartin helped test/prove is that most AI engines will “search” specific websites for content, but they aren’t rendering javascript. This could/will be an issue for many sites who rely, Ryan Jones on X

Starting to see examples of #AIO results in 🇨🇦 for the first time. Not sure if this already known or not., Manny Diaz on X

Very interesting to see APNews Buyline surge back a bit over the past few days. They first dropped heavily in July and flatlined since then… until 10/9 when the spike. I do see they now block the Buyline directory via robots.txt, but a, Glenn Gabe on X

Search Engine Land Stories:

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SEARCHENGINES

Google Search Ranking Volatility Spiking October 10th

Published

2 days ago

October 14, 2024

Entireweb News Bot

Can you believe it, it has been over a week since I reported on any Google Search ranking algorithm updates or volatility. Over the past 24-hours or so, the level of chatter have spiked, along with many of the third-party Google Search ranking tracking tools.

It seems we had another more significant shift in rankings in the Google Search results, although every day seems very volatile. But specifically, the 10th of October felt like more movement based on the signals I track.

To catch you up, the last time we reported on these changes was a pretty significant day on October 2nd which lasted a couple of days. The Google August 2024 core update started on August 15th and officially completed on September 3rd. But it was still super volatile the day after it completed and also weeks after it completed and it has not cooled.

We saw big signals on and around September 6th, September 10th or so and maybe around September 14th. We also saw movement around September 18th, last weekend and Septmeber 25th and September 28th or so. And yep, now, we are seeing another big spike in volatility and chatter starting around October 1st and 2nd.

So what are we seeing now?

Google Tracking Tools

You can see some of the tools starting to spike again over the past 24 hours:

SERPmetrics:

Advanced Web Rankings:

SEO Chatter

Here is some of the chatter from the SEO communities here and at WebmasterWorld over the past day or so:

USA and Canada traffic are becoming increasingly tamped down this October…today I’m -48% at 11:30am for both countries. The two have basically gone hand in hand for years, so I think it’s one big North American market where Google is concerned.

I’m also seeing big swings in top ranking terms from day to day now…I can lose 10%+ of my top-10 ranking terms in a day, and maybe the next day all right back again.

Something big is just starting again my end! YouTube videos pushed to the very top above literally everything and mad different desktop to mobile results, huge swings, nalways a clear sign somethings starting, anyone else?

My USA traffic was down 16% yesterday, and search was down 7%. But Canada, UK, France were all down yesterday and I am noticing a hard clamp on USA/Canada traffic this entire week. Having hurricane hysteria 24/7 doesn’t help though.

Traffic is down in the United States for me as well. I don’t know if it’s because of the hurricanes and the mass destruction in the southeast or because of recent Google update.