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Product Comparisons & Google Products Reviews Update

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Product Comparisons & Google Products Reviews Update

Alan Kent from Google was asked if if product comparison posts like comparing one product against another “count as reviews in the eyes of Google and, more importantly, the Product Reviews Updates?” Alan sent not necessarily.

Alan Kent explained on Twitter that “you can certainly do comparison product reviews,” “but just saying “X vs Y” in the title is unlikely to make it considered a legitimate review,” he added.

So it all depends on the amount of content, how the content is structured and if you can really call it a product review or not.

Google has been doing basic product comparisons in search for a long time now and then tried to get more sophisticated with buyer guides in search.

But when it comes to what triggers Google to say the product reviews algorithm should look at this piece of content, Google dug more into that in their blog post over here.

Here are those tweets:

Alan Kent added more clarification later:

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I should note, Google also does a lot of search related product comparison features, like I mentioned above – these may be slight upgrades to those:

Forum discussion at Twitter.



Source: www.seroundtable.com

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Wild Google Organic Ranking Swings With Google Algorithm Updates

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Wild Google Organic Ranking Swings With Google Algorithm Updates

With all these different Google search ranking algorithm updates over the past several weeks, it has been a very busy time for SEOs. While most sites probably don’t see huge swings. Glenn Gabe documented a site that didn’t just see one big ranking change but several!

Glenn Gabe posted on Twitter and wrote “If you want a great example of machine learning models having a hard time figuring out a site, look no further. This site drops & surges around major updates, including several Product Reviews Updates. And just dropped AGAIN with the Sep PRU late tremor. Stay tuned. More to come.”

Here is the example site’s Search Console graph with those insane swings:

click for full size

Glenn added “I just started digging in, but clearly Google is having a hard time understanding what the site does, if it should be classified as a product reviews site (it probably should…), & if it should rank at all. Like others impacted, the site dropped off a cliff for some queries…”

It is rare to see such movement from one site in such a period of time but when you do, it makes you go wow.

It is kind of also mindboggling that Google would have algorithms that kind of fight with each other. It reminds me of when sites are on the edge of Google’s quality threshold but in this case, it is different algorithms judging things differently.

Have you seen this before, with such extreme fluctuations?

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Forum discussion at Twitter.



Source: www.seroundtable.com

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