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Product Reviews, Local Update, Search Console, Bugs & More

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Product Reviews, Local Update, Search Console, Bugs & More


Normally the month of December is not that busy because people take off for the holidays and such. But the past month was really not that calm at all. We had huge Google ranking volatility most of the past month, we had a confirmed three-week rollout of the December product reviews update, Google confirmed a local update and much more.

Google Search Console went down and offline for many SEOs, earlier Google accidentally sent incorrect redirect errors that threw SEOs for a loop, and Google also by accident posted a new announcement bar in Search Console. Google updated several reports in Search Console and added GA 4 support.

Google also had a serving issue in Google Search, the Log4j security issue came out, we had tons of other SEO news as well – scan those below.

Google moved the local pack up and map box to the right and also released a number of other local features – scan those below. Plus, we had Google roll out more full width designs, the new top stories layout and test an edge to edge design – plus many more user interface changes to share below.

So it was busy, very busy, like the December 2021 Google webmaster report.

Here is what you may have missed this past month:

Google Algorithm Updates:

Google Product Reviews Update:
Google Local Update:
Google Search Console:
Google SEO:
Google Links:
Google Local & Maps:
Google User Interface:

Forum discussion at WebmasterWorld.



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Jeff Ferguson On Starting His Own Digital Marketing Agency

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Jeff Ferguson

In part one, we go through Jeff Ferguson’s long history in search marketing. Here, in part two, we pick up with him starting his own agency. Jeff explained how he was working at this arbitrage company, and they were not profitable for a decade, and then overnight, he helped them become profitable, and they were making a ton of money. But they didn’t do it right, and eventually, they took a major hit. So he was offered a package to leave but picked up doing consulting during that time. He ran his agency for ten years before merging with Amplitude Digital.

He loves agency life and doing his own thing. He is at a point in life where doing his own thing and owning his agency is where he wants to be. He does write a lot of content; he shares a lot of advice on Twitter and Facebook.

You can learn more about Jeff Ferguson at Amplitude Digital and follow him on Twitter @CountXero.


You can subscribe to our YouTube channel by clicking here so you don’t miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don’t want to miss – and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.



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Google Pier 57 Display Wall

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Display Wall At Google Pier 57

Here is one of the many walls at the new Google Pier 57 location. You can see they set up a display wall that houses a Google surfboard, Google letters, Android figurine, and much more.

I spotted this on Instagram.

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.



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Google Golf Tee T-Shirt

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Google Golf Tee T-Shirt

Andy Stewart is a Creative Director at Google and he posted this really cool t-shirt design he made. He calls it the Google Golf Club tee shirt. Maybe there is a golf club at Google that he is a part of.

He posted this on Instagram.

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.



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