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Results, Results Value & Conversion Goals

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Results, Results Value & Conversion Goals

Google Ads announced three new reporting columns including results, results value and conversion goals columns. Google said these columns are available on the Campaigns page for tables and charts, as well as in custom reporting pages like the Report Editor or Custom dashboards and at the manager account level.

(1) Results column: The results column shows the number of conversions you have received across your primary conversion actions for each of the standard goals in your Google Ads account. It also shows the impact this campaign is driving against goals it’s not optimizing towards.

Here is a screenshot of this showing multiple conversion actions:

click for full size

(2) Results value column: The results value column shows the calculated conversion values you have received across your primary conversion actions for each of the standard goals in your Google Ads account.

Here is a screenshot of this one:

click for full size

(3) Conversion goals column: The conversion goals column will show the goals listed in your Google Ads campaign-level settings that drive performance.

Here is a screenshot showing the conversions goals by campaign:

click for full size

Forum discussion at Twitter.



Source: www.seroundtable.com

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Jeremy Meindl On CRM Targeting To Get A Girl (He Married Her) & For Marketing

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Jeremy Meindl

Part one and part two with Jeremy Meindl was more on black hat SEO stuff and now in part three, we get into more white hat topics. We start with CRM targeting and how he got into CRM targeting. It started with him trying to get a date with a girl he liked. He photoshopped his face into ads that this girl would see and now he is married to her with two kids. This CRM targeting strategy worked well for him.

Jeremy Meindl then spoke about how to use CRM targeting for digital marketing. They targeted a specific client’s product and her connections and pummeled those ads and it ended up getting them the meeting they wanted with the client. It was clever and it worked.

He gave more tips on what to do with the PII restrictions and how to go around them. So his company, Target IQ does that and you can get a free t-shirt if you reach out to him.

You can learn more about Jeremy Meindl by Googling him.


You can subscribe to our YouTube channel by clicking here so you don’t miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don’t want to miss – and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.

Source: www.seroundtable.com

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