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Rick Mariano On Providing High Volume Digital Marketing Services At Low Cost

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Rick Mariano

Rick Mariano is the Vice President of Digital at Hearst and he runs LocalEdge, a local digital marketing agency for small businesses. They do high volume digital marketing services for low cost and less budget. He also runs another sub-agency that is more boutique style that does higher-budget marketing for fewer clients.

Rick explained the process of providing high-quality digital marketing services for lower cost is a huge challenge and something they are very good at. They have a pretty large agency that is able to do this at scale through many different strategies, as he explained. This includes partnering with other agencies and hiring smartly. Plus, having internal systems they built helps them scale without reducing quality.

He explained how Hearst has helped with the growth and the scale. I love how he shared some mistakes they made during the process of building the agencies.

You can follow Rick Mariano on LinkedIn and at LocalEdge.


This video is sponsored by SE Ranking.

You can subscribe to our YouTube channel by clicking here so you don’t miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don’t want to miss – and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.

Source: www.seroundtable.com

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Jeremy Meindl On CRM Targeting To Get A Girl (He Married Her) & For Marketing

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Jeremy Meindl

Part one and part two with Jeremy Meindl was more on black hat SEO stuff and now in part three, we get into more white hat topics. We start with CRM targeting and how he got into CRM targeting. It started with him trying to get a date with a girl he liked. He photoshopped his face into ads that this girl would see and now he is married to her with two kids. This CRM targeting strategy worked well for him.

Jeremy Meindl then spoke about how to use CRM targeting for digital marketing. They targeted a specific client’s product and her connections and pummeled those ads and it ended up getting them the meeting they wanted with the client. It was clever and it worked.

He gave more tips on what to do with the PII restrictions and how to go around them. So his company, Target IQ does that and you can get a free t-shirt if you reach out to him.

You can learn more about Jeremy Meindl by Googling him.


You can subscribe to our YouTube channel by clicking here so you don’t miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don’t want to miss – and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.

Source: www.seroundtable.com

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