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Sam Michelson On Google Algorithm Updates With Reputation Management

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Sam Michelson

In part one, we spoke about who Sam Michelson is and his business development techniques. In part two, we dove into CRM software and how they use it, including looking at a new piece of software for partner management. Then in part three, we go into pricing your services, and in part four, we talk about human resources. In part five, we talk about Google algorithm updates.

He said in the old days of SEO, it was live and die by these Google algorithm updates. With reputation management, it is about managing the first ten to twenty results, and it is about doing SEO for not just your site but other sites you don’t manage.

They take a data-centric approach to Google algorithms. They basically look at the search results for the competing search results. Then they try to replicate those results based on what Google tends to rank for those queries. Then you find a pattern, and then you try to repeat that pattern.

Reputation management aims to build a search result set that Google wants to show, people want to see, and your clients approve of. And that type of content is things you own, earned media, profiles, and it tends to be all very deliberate.

See also  Does Changing Your Logo Hurt Your SEO Or Google Rankings?

For more on Sam Michelson, visit Five Blocks and find him on LinkedIn.


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Forum discussion at YouTube.

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Google Search Featured Snippets Tests Define Option On Words

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Robot Reading Dictionary Google Logo

Google is testing the ability to click on a word in a featured snippet within Google Search and define that word. You can also copy the word, if you want. I think this is a Google Search test and maybe not a Chrome test.

This was spotted by Punit who posted a video of this in action on Twitter, here is a screenshot of this video:

Google Search Featured Snippet Define Click

Here is the video embed:

The reason I think this is a Google Search test and not a Chrome test is because he lost his Google session and was not able to trigger it again. I can be wrong and this might be a Chrome test and not a Google Search test.

Google is also testing this in other areas of the search results:

Forum discussion at Twitter.

See also  Google To Launch Fifth Product Reviews Update In Coming Weeks



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Google Says Don’t Pick Cheap Domain On TLDs Overrun With Spam

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Woman Picking Straws

Google’s John Mueller said on Reddit, when it comes to SEO, do not pick a cheap domain on a TLD that is overrun with spam.

The question on Reddit was, “Does it matter for SEO if my site is .com / .site /or any other?” The individual added, “I still have the feeling that my site is not well indexed and wondering if the domain address can be the issue.”

John’s response makes it sound like the .site TLD is a spammy TLD that is a bit overrun by spammy sites.

So be careful which TLD you buy your new domain on, not all are equal.

How do you know which TLDs are spammy? Well, Spamhaus.org has a lot.

Forum discussion at Reddit.

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See also  Google Explains That The Model Your Site Was Built On Is No Longer Feasible
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Google Working On AdSense & Google Analytics 4 Connector

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Writer At Computer Analytics Google Logo

Google posted an update that it is currently working on linking your Google AdSense account with your Google Analytics 4 property as it offers with Universal Analytics 3.

The update was posted in this AdSense help document at the top and reads, “Google Analytics 4 update: We’re currently working on an update to allow you to link your AdSense account with Google Analytics 4. We’ll let you know when it’s ready. In the meantime, we encourage you to continue making the switch to GA4.”

This was spotted by Charles Farina on Friday who posted this screenshot of it on Twitter:

click for full size

Well, we got less than 30 days Google

Forum discussion at Twitter.



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See also  Google Helpful Content Update & Link Spam Update Still Making Search Result Volatility
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