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Sam Michelson On Google Algorithm Updates With Reputation Management

Published

3 months ago

March 20, 2023

In part one, we spoke about who Sam Michelson is and his business development techniques. In part two, we dove into CRM software and how they use it, including looking at a new piece of software for partner management. Then in part three, we go into pricing your services, and in part four, we talk about human resources. In part five, we talk about Google algorithm updates.

He said in the old days of SEO, it was live and die by these Google algorithm updates. With reputation management, it is about managing the first ten to twenty results, and it is about doing SEO for not just your site but other sites you don’t manage.

They take a data-centric approach to Google algorithms. They basically look at the search results for the competing search results. Then they try to replicate those results based on what Google tends to rank for those queries. Then you find a pattern, and then you try to repeat that pattern.

Reputation management aims to build a search result set that Google wants to show, people want to see, and your clients approve of. And that type of content is things you own, earned media, profiles, and it tends to be all very deliberate.

For more on Sam Michelson, visit Five Blocks and find him on LinkedIn.

You can subscribe to our YouTube channel by clicking here so you don’t miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don’t want to miss – and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.

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SEARCHENGINES

Google Search Featured Snippets Tests Define Option On Words

Published

5 hours ago

June 6, 2023

Entireweb News Bot

Google is testing the ability to click on a word in a featured snippet within Google Search and define that word. You can also copy the word, if you want. I think this is a Google Search test and maybe not a Chrome test.

This was spotted by Punit who posted a video of this in action on Twitter, here is a screenshot of this video:

Here is the video embed:

Google added “define” option to know definition of selected Term (popup)
CC: @rustybrick pic.twitter.com/X2ungN8EeW

— Punit (@Punit6008) May 30, 2023

The reason I think this is a Google Search test and not a Chrome test is because he lost his Google session and was not able to trigger it again. I can be wrong and this might be a Chrome test and not a Google Search test.

Google is also testing this in other areas of the search results:

Google SERP is testing define options for the definition of limited search terms. Define options are shown in featured snippets, people also ask, Sponsored ads, organic results description & Local business. Have you seen this.

cc- @rustybrick @JohnMu

For referance video- pic.twitter.com/4mKuZ7csRa

— Anuj thaker (@Anuj_Thaker03) May 31, 2023

🧵 cc- @rustybrick pic.twitter.com/RRsLsbgVhJ

— Khushal Bherwani (@b4k_khushal) June 1, 2023

Here Sharing with you some example including wikipedia pages, I doubt for chroma features, asking for Ctrl+Shift+X for select pic.twitter.com/JOx9DhLoJF

— Punit (@Punit6008) June 1, 2023

Forum discussion at Twitter.

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SEARCHENGINES

Google Says Don’t Pick Cheap Domain On TLDs Overrun With Spam

Published

11 hours ago

June 6, 2023

Entireweb News Bot

Google’s John Mueller said on Reddit, when it comes to SEO, do not pick a cheap domain on a TLD that is overrun with spam.

The question on Reddit was, “Does it matter for SEO if my site is .com / .site /or any other?” The individual added, “I still have the feeling that my site is not well indexed and wondering if the domain address can be the issue.”

John’s response makes it sound like the .site TLD is a spammy TLD that is a bit overrun by spammy sites.

So be careful which TLD you buy your new domain on, not all are equal.

How do you know which TLDs are spammy? Well, Spamhaus.org has a lot.

Forum discussion at Reddit.

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SEARCHENGINES

Google Working On AdSense & Google Analytics 4 Connector

Published

17 hours ago

June 5, 2023

Entireweb News Bot

Google posted an update that it is currently working on linking your Google AdSense account with your Google Analytics 4 property as it offers with Universal Analytics 3.

The update was posted in this AdSense help document at the top and reads, “Google Analytics 4 update: We’re currently working on an update to allow you to link your AdSense account with Google Analytics 4. We’ll let you know when it’s ready. In the meantime, we encourage you to continue making the switch to GA4.”

This was spotted by Charles Farina on Friday who posted this screenshot of it on Twitter: