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Google Generative AI Models Prohibited Use Policies

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Google Police Ai

On March 14th, Google published its Generative AI prohibited use policy that states where you are not allowed to use its AI features to create content and information. This is not specific to search but as many of you can imagine, this might one day, bridge over to Google’s webmaster guidelines (or search essentials).

I spotted this first via 9to5Google and then Glenn Gabe who posted about this on Twitter who said, “Google publishes its Generative AI ‘prohibited use policy’ and other terms. Including: “Misleading claims of expertise or capability made particularly in sensitive areas (e.g. health, finance, government services, or legal).”

Glenn is highlighting the use of generative AI being prohibited when you “generate and distribute content intended to misinform, misrepresent or mislead,” including “sensitive areas (e.g. health, finance, government services, or legal).” Sounds like the YMYL categories? Sure.

Both Lily Ray and Marie Haynes went with that take:

But again, this is a policy specific to the Google Bard or Generative AI features and what you can’t use it for.

Google Search has its own mechanisms to try not to show content in the search results that “misinform, misrepresent or mislead” in “sensitive areas” like “health, finance, government services, or legal.” Even if that content is generated by AI or by humans.

And that is what Google’s latest stance on using AI content for your site, it doesn’t matter if AI or humans write it, it has to come out in a way that is helpful and useful to users.

Oh, the Generative AI prohibited use policy also prohibits you use it to:

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  • Misrepresentation of the provenance of generated content by claiming content was created by a human, or represent generated content as original works, in order to deceive
  • Promoting or facilitating the generation or distribution of spam
  • Generating content for deceptive or fraudulent activities, scams, phishing, or malware.

And more…

Forum discussion at Twitter.



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Google’s Search Liaison Urges Patience As The March 2024 Core Update Continues To Rollout

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Yoda Google

Google is urging site owners and SEOs to have patience as the Google March 2024 core update continues to roll out over the coming weeks. Danny Sullivan, the Google Search Liaison, said on X to wait for the update to complete before deciding on what changes you may want to make.

He wrote, “I would let the update complete before deciding if there are any fundamental changes you might want to make.” In fact, he said, “There might not be any to do at all,” and maybe whatever ranking declines you are seeing now won’t be there when the update is done rolling out.

As a reminder, the March 2024 core update started officially on March 5th, then we first saw ranking shifts on March 8th and 9th, then some reversals on March 12th and then more movement on March 15th. The update can take a full month to roll out, so it may go into April 2024.

Sullivan then went into what other changes or factors may lead to a site seeing less search visibility and traffic.

Your site seems clean and nice. Going through the site, I see [steak pie] as one of your featured recipes. You’re in the carousel and second in web links for that. That’s a pretty solid sign that we like your content.

If you were previously first, trying to move up from second by doing a lot of technical and content stuff wouldn’t be something I’d recommend. Second is super successful. Rankings can also change for various reasons, so you might move back up.

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You might also look to see if there’s any seasonal change. IE: instead of looking at rankings, look at your traffic. If it was higher previously, what for? Perhaps you had some seasonal recipes a few months ago that people are looking for less. We have a page about debugging traffic drops that talks about seasonality here.

Here are those posts within context:

Please be kind in your responses.

Forum discussion at X.

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Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More

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Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More


For the original iTunes version, click here.

This past weekend (a week ago) we saw the first ranking volatility likely from the Google March 2024 core update. We also some saw possible reversals or recoveries a few days later. Then today, Friday, March 15th, I am seeing more ranking volatility likely related to the core and spam updates. Google posted its official FAQs for pure spam manual actions. Google has clarified its page experience and core web vitals help documentation and how it relates to rankings. Google has replaced FID with INP as a core web vital metric, as expected. Google said sites use AI for some articles but don’t specify which are the lowest quality pages. Google explains that double down on AI content may be a bad idea now. John Mueller’s site dropped out of the Google index this week, no joke. Bing Webmaster Tools may provide up to 24 months of data. Bing Webmaster Tools’s new top SEO insights report can tell you if you have inadequate links. Bingbot now supports Brotli compression. Google Top Stories has this “more context” section written by AI. Google image search is testing like buttons. Google Local panels are testing numerous interface changes. Google local reviews can show photos related to reviews and related photos to photos. Google is testing placing website links next to hotels and restaurants. Google Business Profiles shows services with book now buttons. Google Merchant Center Product Studio released themed templates, with the first being for St. Patrick’s Day. Microsoft Advertising is testing a new advertising console. Microsoft Copilot is now using GPT-4 Turbo. Copilot is now in that Microsoft Advertising console. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

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Make sure to subscribe to our video feed or subscribe directly on iTunes, Apple Podcasts, Spotify, Google Podcasts or your favorite podcast player to be notified of these updates and download the video in the background. Here is the YouTube version of the feed:

Search Topics of Discussion:

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Daily Search Forum Recap: March 15, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


We’re seeing more ranking fluctuations likely related to the Google March core and spam updates. Google Merchant Center Product Studio has new AI generated themed templates, one ready for St. Patrick’s Day. Google Image search is testing thumbs up like buttons. Google tests dishes near me. Google has trending icons in the people also search for section. Plus, I posted the weekly SEO video recap.

Search Engine Roundtable Stories:


  • Google March 2024 Core & Spam Update Movement Today


    Today is day 10 of the Google March 2024 core update rollout and Google March 2024 spam update. We believe we saw the core update touch down on March 8th and 9th and some possible recoveries or fluctuations on March 12th. Now I see more signs of Google search ranking volatility likely related to the core and spam updates today.

  • Search News Buzz Video Recap: Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More


    This past weekend (a week ago) we saw the first ranking volatility likely from the Google March 2024 core update. We also some saw possible reversals or recoveries a few days later. Then today, Friday, March 15th, I am seeing more ranking volatility likely related to the core and spam updates. Google posted….

  • Google Merchant Center Product Studio With Themed Templates Including St. Patrick’s Day


    Google Merchant Center has added new themed templates to the Product Studio. The new theme was for St. Patrick’s Day, which is coming up this Sunday. But Google will soon add Easter, Spring, and Mother’s Day themed templates to the Product Studio as well.


  • Google Image Search Results Testing Like Button


    Google seems to be testing a like, thumbs-up, button on image search results. The thumbs-up icon is near the share and save button and below the image, description and visit button.

  • Google Search Dishes Nearby Carousel


    Have you seen the “dishes nearby” carousel in the mobile Google Search results? I am not 100% sure if it is new, but I don’t think I’ve covered it before. But Google will show dishes served by nearby restaurants in a carousel interface.



  • Google People Also Search For Trending Icons


    Google is placing trending icons on some of the people also search for people in the knowledge panel. We’ve seen various forms of this and I don’t think this is specifically new, but I don’t think I covered this specific example.



  • Wall Of Superstars At Google


    Here is a photo from the Google Hong Kong office of a wall that says “Superstars at Google” and it then shows photos, names and descriptions of specific Googlers.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

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PPC

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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