Connect with us
Cloak And Track Your Affiliate Links With Our User-Friendly Link Cloaking Tool, Try It Free


Search Engine Roundtable’s 19th Anniversary



Search Engine Roundtable 19th Anniversary

It has now been 19 years that I’ve been writing on this site, covering what you – the search marketers are talking about from within the search community. Today marks the 19th anniversary of the Search Engine Roundtable. I’ve been writing about search for over 45% of my life – which is insane – it is like almost half of me. More importantly, I’ve been doing it consistently every workday, several times per day, no matter how I feel, for 19 years straight. And as I say every year and think almost every day, it is hard for me to fathom that I still can find several new things to write about every single day on this niche topic of SEO, PPC and search marketing.

19 Years Of Passion:

19 years ago today, I started this site as a way to kind of keep notes on what the search marketing community was talking about. A roundtable of discussions between the smartest search marketing minds, if you will. That passion and that mission have not changed – I still try to cover what the search marketing community is buzzing about, what the community cares about, and what the community is saying about those changes in our space. It is fewer stories pointing to the forums these days, as sadly most of the old fashion online forums have slowed down, but social media platforms have picked up in their place and hey, who knows what will happen with Twitter (at least we got Mastodon…). But the community is chatting and discussing and I try my hardest to find that discussion, no matter where it is (public only) and highlight it here for you all.

I still continue to publish several stories here a day and on Search Engine Land. I still produce my weekly video recaps, which I think has been improving a lot lately (make sure to subscribe to the YouTube channel). I also continued to do the search vlog where I try to bring more attention to new and maybe old individuals in our community, this has still been a challenge since COVID hit, but things seem to be getting better. I also now publish these videos on Apple Podcasts, Spotify, Google Podcasts or your favorite podcast player. Don’t forget about the fun daily photos and big monthly Google webmaster reports. These are all aimed to save you time while catching you up on new topics and making you smile at the same time.

It is nice to see some things get back to normal but now that we are in this recession, it is also sad to see friends lose jobs, struggle and deal with financial issues. That being said, we’ve been through this and we will be through more – we are a strong community and we will get through this, as we did the pandemic and previous recessions.

If you want, you can read last year’s recap – the 18th year anniversary of the Search Engine Roundtable as well.

Our Growth & Analytics:

While in 2020 we saw a 13% decline in traffic, this year we saw a 6% increase in traffic from the previous year. Search traffic increased 11% year over year when we saw it decline over 30% last year. Our direct traffic was also up about 6%, last year it was up a whopping up 22%, email traffic was up 65%, and social was pretty level from the previous year.

Mobile traffic share is 43%, which is down from 47% last year – I am not sure why. I guess people in SEO still love to use their desktop browsers. 70% are on Chrome, then 17% on Safari, and the rest are under 4% share each. US traffic is 30%, then India at 12%, and the UK at 7%, so those are the top countries. 65% of the readers are male according to Google Analytics and about 30% are the age of 25 to 34.

There are now about 34,500 stories on this site, I wrote over 31,550 of them – about 92% of them. I posted about 2,000 stories this year alone! We also had about 9,000 approved comments posted this year on the stories, so thank you for all who comment – I do read them all!

With YouTube, my channel – please subscribe has over 2,200 new subscribers (now at ~15,100 subscribers). I’ve been obviously making an effort to grow that channel, but it is going slowly. I have over 6.5 million views on those videos, with over 60,000 hours of watch time. Oh, and I made just under $1,500 in YouTube ad revenue in the past year, which is $100 less than last year’s revenue. Although, if you watch, you will see I have video sponsors now – thank you sponsors!

Most Important Stories In Past 12 Months:

The story this year was told in the incredible number of both confirmed and unconfirmed search ranking algorithm updates. From the May 2022 and September 2022 broad core updates, to the product reviews updates, page experience update, spam updates and then the new helpful content update – Google is working like crazy to show more relevant and useful content in its search results. We had other updates, all of them are listed below, it might be too much to even scan through. We had a ton of local search updates too. At least we learned that Panda evolved into Coati before it was assimilated into the core updates.

Google replaced Google Webmaster Guidelines with Search Essentials, pushed out an updated search quality raters guidelines, spoke a ton about E-A-T, released some spam updates/guidelines and much more. Search Console and Merchant Center had tons of upgrades this year as well.

Google rolled out tons and tons of features, a lot focused on products and shopping and visual search. We also got the new ad label and new favicons and sitenames in the search results.

Google had far fewer crawling and indexing issues this year than last, so that is a good thing. Google Ads on the other had seemed to have way more lag and issues this year than previous. FLoC to no one’s surprise turned out to be a flop. And Google launched a more acceptable Google Partners program.

Bing continued to push IndexNow and at the same time, pushed the new BingBot.

Oh and of course, the Google Analytics 4 news.

There was a lot that I wrote, like I said above, but here is what I think are the most important stories over the past 12- months or so (if I missed any, let me know in the comments):

Google Broad Core Updates:

Google Helpful Content Updates:
Google Spam Updates:
Google Product Reviews Updates:
Google Page Experience Updates:
Misc Google Search Algorithm Related:
Unconfirmed Google Search Algorithm Updates:
Crawling & Indexing:
Google Search Console / Merchant Center:
Search Features:
Search Ads:
Local Search:
Google Analytics:

Most Viewed Stories In Past 12 Months:

Here are the most viewed stories in the past 12 months of 2022 based on Google Analytics. I should note that my analytics does not combine AMP URLs with the canonical non AMP URL, so this might not be in exact order of popularity:

Looking Forward To 2023:

Last year I said it I would expect a ton of announcements from Google around MUM and more AI/machine learning efforts in search in 2022. You will see more with local search, you will see more with multimedia and that. So I was kind of wrong but Google did tout a ton of AI things this past year, just that MUM didn’t go as wide as I thought (at least Google didn’t communicate that). I also said Google would do “a big revamp in quality algorithms.” I think that is dead on with the updates listed above between the core updates, product reviews update, spam updates and the new helpful content update.

In 2023, I think we will see a lot more for the helpful content update, in a very big way. The core updates, I think, may be lighter and less impactful. I do think we will see stronger spam updates in 2023 as well.

I hope MUM will expand more and be used more in more places in web search. I do think AI will become used more in SEO, for better or worse. And I do think we will continue to see a trend in more visual search interfaces, because of the TikTok effect.

And of course, on the ad side, more AI, more automation and Performance Max really taking over more than it has already (but everyone knows that).

Thank you:

As I said last year, I deeply appreciate and thank you all so much for reading every day, commenting (or ignoring the comments) and for sharing the stories here. Keep up the chatter and let’s build an even better search community this coming year. Everyone stay safe and healthy!

Thank you,

Barry Schwartz


Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address


Billions Of Google URLs To 404 In The Future



Google Lazer Bounce

Google announced that it will stop serving the Google URL Shortener, so any URL that was set up to redirect using, which Google stopped supporting adding new ones back in 2019, will also stop serving.

Starting August 23, 2024, links will start displaying an interstitial page for a percentage of existing links to notify users that the link will no longer be supported after August 25, 2025 prior to navigating to the original target page. Then after August 25, 2025, the link will then 404 and not redirect to the right destination URL.

So any redirects you have pointing to your site using Google’s service, will die and not be counted.

As Glenn Gabe noted on X, that means billions of URLs on the web will simply vanish and begin to 404. Glenn shared how Majestic knows of 3.6 billion links 36 billion historical links in its database.

This is the Interstitial page shown for some links starting on August 23, 2024:

Goog Gl Links No Longer Work

Here is the Majestic report from Glenn Gabe:

Majestic Goog Gl

Google wrote:

Over time the percentage of links that will show the interstitial page will increase until the shutdown date. This interstitial page should help you track and adjust any affected links that you will need to transition as part of this change. We will continue to display this interstitial page until the shutdown date after which all links served will return a 404 response.

Note that the interstitial page may cause disruptions in the current flow of your links. For example, if you are using other 302 redirects, the interstitial page may prevent the redirect flow from completing correctly. If you’ve embedded social metadata in your destination page, the interstitial page will likely cause these to no longer show up where the initial link is displayed. For this reason, we advise transitioning these links as soon as possible.

Note: In the event the interstitial page is disrupting your use cases, you can suppress it by adding the query param “si=1” to existing links.

Is this a pain for any of you? I personally won’t be asking anyone with links to update them for me.

Forum discussion at X and WebmasterWorld.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading


Google Core Update Coming, Ranking Volatility, Bye Search Notes, AI Overviews, Ads & More



Google Core Update Coming, Ranking Volatility, Bye Search Notes, AI Overviews, Ads & More

For the original iTunes version, click here.

Google said that the next Google core update should be coming in the coming weeks. Google had some search ranking volatility, an unconfirmed Google update, around July 18th. Google said it will host more creator meetings. Google Search Notes is coming to an end this month. Google is testing AI Overviews for Workspace accounts and in the UK. Google barely shows Reddit and Quora in the AI Overviews anymore. Google may have an AI generated content score for sites. A public company lowered its earnings forecasts because of the Google site reputation abuse policy. Google said removing your disavow list should not make you worry. Google URL shortener links will stop serving in a year, resulting in billions of links and redirects to all 404. Google is testing AI-organized local search results pages. Google may be rolling out more 3D and AR images in Search. Google Merchant Center Next is rolling out to all merchants. Merchant Center Next now also supports supplemental feeds. Google knowledge panels are testing store rating reviews. Google Search chat feature for local businesses no longer works. Google Ads changed broad match to intent match in Japan. That was the search news this week at the Search Engine Roundtable.

SPONSOR: Wix Studio lets digital marketing agencies get all of the benefits Wix has to offer from best-in-class SEO capabilities to 99% up-time with the added value of an extensive client and team management system baked right into the platform.

Make sure to subscribe to our video feed or subscribe directly on iTunes, Apple Podcasts, Spotify, Google Podcasts or your favorite podcast player to be notified of these updates and download the video in the background. Here is the YouTube version of the feed:

Search Topics of Discussion:

Please do subscribe on YouTube or subscribe via iTunes or on your favorite RSS reader. Don’t forget to comment below with the right answer and good luck!

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading


Daily Search Forum Recap: July 19, 2024



Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google’s URL shortener will stop working in a year and all those billions of links / redirects will vanish. Google says ccTLDs do help a little for ranking. Google gave advice on how to know if your SEO team is doing good. Google Merchant Center Next now supports supplemental feeds. Google local lets you search by product with your camera. And I posted the weekly SEO video recap.

Search Engine Roundtable Stories:

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:


Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice



Search Features

Other Search


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading