SEARCHENGINES
Taylor Kurtz On SEO Gratitude & Getting Up Early To Work

Taylor Kurtz (@realtaylorkurtz) is the Founder of Crush the Rankings and he stopped by my office to talk SEO. Crush the Rankings is now about four years old and he started this company based on him working on a site that was “black listed” in Google. He credited his mentor, Mindy Weinstein, in helping him through that process. He spoke about his process to recover that site and how he learned about SEO to accomplish that.
He had the flexibility to start his own company and do it his own thing, so he is super grateful he was able to start his own company. He actually launched his company on the day he graduated from university. You can hear from Taylor how appreciative of the support he had along the way, which is such a nice thing to hear from people on the industry.
Taylor’s work ethic is insane, he is up at 4am and checks email before he even gets out of bed. But he does go to sleep pretty early, which I think is amazing and a great thing. Being productive is much easier for some people earlier in the morning than later at night. I personally wake up at 5am but I don’t go to sleep until after 11pm.
You can learn more about Taylor Kurtz @realtaylorkurtz on social.
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Forum discussion at YouTube.
SEARCHENGINES
Google Ads Testing Replacing Ad Label With Sponsored Label

Google Ads is testing replacing the “ads” label with a “sponsored” label again. And just so you know, Google in 2010 replaced the “sponsored” label with an “ad” label until this day. Yea, sometimes we do see “sponsored” labels in Google Search but not for the normal search ads – those have been labeled “ads” for the UK and US regions for a long time now.
I personally cannot replicate this but Bastiir posted some screenshots of this on Twitter:
Test: Sponsored label in Google Search:
Normal: Ads label in Google Search:
Here is another full size screenshot you can click on to see the “sponsored” label:
Here are more tests:
Here’s an interesting test. Google is currently showing new ad label variations on mobile, now with the words ‘advertisement’ and ‘sponsored’. This is matched with another URL + favicon test from March – lots going on here. More info: https://t.co/j6IUtkSa1z pic.twitter.com/FLSnZcmzWc
— Brodie Clark (@brodieseo) May 17, 2022
I personally like the “sponsored” label, makes it feel more luxury. 🙂
Forum discussion at Twitter.
Update: Google has now confirmed this as a test and sent Search Engine Land this statement:
This is part of a series of experiments to help users more easily identify the brand or advertiser associated with the Search ads they may see for a given query. We are always testing news ways to improve the experience for users on the search results page, but we don’t have anything specific to announce right now.
Source: www.seroundtable.com
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