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Google Search Local Pack Is Now Interactive

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Google Search Local Pack Is Now Interactive


Allie Margeson from Whitespark noticed that the Google local pack in the search results is no longer a static map. The map is now interactive and lets searchers zoom in and out, move the map around, hover over businesses to see the names and reviews and even click on the map to go to a specific local business.

I can replicate this myself, here is a GIF I made of it in action but this probably will show on the right side for you:

Google Search Local Pack Is Now Interactive

You were unable to interact like this with the map before – but now you can.

Allie summed it up nicely on Twitter:

This started to roll out on the 22nd:

I wonder how, if any, this will impact local searchers and the businesses they reach out to?

Forum discussion at Twitter.





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SEARCHENGINES

Google Search Explore Outfits & Shop Similar Tests

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Google Search Explore Outfits & Shop Similar Tests

Google’s search results keep getting more and more visual and with this newish Explore Outfits and Shop Similar box, we now see super large images that slide into other images. Here is a GIF of it in action, I personally was not able to replicate this but Khushal Bherwani posted this on Twitter.

I am not able to replicate this right now but I am not surprised by this Google Search feature. Here is a GIF of it:

He posted a longer example on Twitter:

Saad AK posted some examples yesterday as well:

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A while back, Saad AK posted a different example of “explore outfits” from Google Search:

Forum discussion at Twitter.

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Source: www.seroundtable.com

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