SEARCHENGINES
Google Search Local Pack Is Now Interactive
Allie Margeson from Whitespark noticed that the Google local pack in the search results is no longer a static map. The map is now interactive and lets searchers zoom in and out, move the map around, hover over businesses to see the names and reviews and even click on the map to go to a specific local business.
I can replicate this myself, here is a GIF I made of it in action but this probably will show on the right side for you:
You were unable to interact like this with the map before – but now you can.
Allie summed it up nicely on Twitter:
🗺️ Here’s a quick view of what you can see as you interact with the local pack map: pic.twitter.com/YQCPZvBEEp
— Allie Margeson (@SeoAllie) February 25, 2022
This started to roll out on the 22nd:
Google Local Pack map shows Zoom In (+) / Zoom Out (-) in SERP, See the before and after image.
CC: @rustybrick pic.twitter.com/9EwSTAQKpA— Punit (@Punit6008) February 22, 2022
I wonder how, if any, this will impact local searchers and the businesses they reach out to?
Forum discussion at Twitter.
SEARCHENGINES
Google Search Explore Outfits & Shop Similar Tests
Google’s search results keep getting more and more visual and with this newish Explore Outfits and Shop Similar box, we now see super large images that slide into other images. Here is a GIF of it in action, I personally was not able to replicate this but Khushal Bherwani posted this on Twitter.
I am not able to replicate this right now but I am not surprised by this Google Search feature. Here is a GIF of it:
He posted a longer example on Twitter:
Found very interesting and Amazing thing in Google Mobile serp.
New way of “Explore Outfits” and “Shop Similar” in organic search.
Any have seen this before ?
SQ #Jeans@rustybrick@glenngabe pic.twitter.com/WjZ4ocw1VQ
— Khushal Bherwani (@b4k_khushal) May 22, 2022
Saad AK posted some examples yesterday as well:
2/2
The products generated were similar to what image had. It had a multisearch like experience.
Sending to: @rustybrick SIR. pic.twitter.com/pnBMmd29KS
— Saad AK (@SaadAlikhan1994) May 23, 2022
A while back, Saad AK posted a different example of “explore outfits” from Google Search:
Google > Mobile
In the shopping listing, I saw “Explore outfits” section with a tag line “ways to wear this product”. Maybe it’s old.
Sending to: @rustybrick SIR. pic.twitter.com/2jiwKUvfME
— Saad AK (@SaadAlikhan1994) April 26, 2022
Forum discussion at Twitter.
Source: www.seroundtable.com
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